These Liquid Creamers Have Five Grams of Collagen Per Serving
Laura McQuarrie — September 12, 2019 — Lifestyle
References: vitalproteins & prnewswire
Fans of the Vital Proteins brand may already be familiar with the brand's range of collagen powders and soon they will have the chance to enjoy better-for-you liquid creamers that are packed with collagen. The all-new Vital Proteins Collagen Creamers were developed to offer an alternative to "today's junk-laden liquid creamer varieties." These dairy-free liquid creamers are offered in Hazelnut, Vanilla, Mocha and Coconut flavors that share five grams of collagen per serving—which is more than any other creamer on the market.
As well as being able to enjoy these cafe-inspired flavors, consumers will also benefit from the inclusion of naturally occurring MCTs from coconut cream, and the exclusion of fillers, binders or gums.
According to Kurt Seidensticker, Found and CEO of Vital Proteins, "The number one way our customers are enjoying their daily intake of collagen is in their coffee, so we wanted to cater to those individuals who prefer a chilled, liquid add-on to their morning—or afternoon—cup."
As well as being able to enjoy these cafe-inspired flavors, consumers will also benefit from the inclusion of naturally occurring MCTs from coconut cream, and the exclusion of fillers, binders or gums.
According to Kurt Seidensticker, Found and CEO of Vital Proteins, "The number one way our customers are enjoying their daily intake of collagen is in their coffee, so we wanted to cater to those individuals who prefer a chilled, liquid add-on to their morning—or afternoon—cup."
Trend Themes
1. Non-dairy Collagen Creamers - Opportunity for the development of innovative non-dairy collagen creamer products as a healthier alternative to traditional liquid creamers.
2. Liquid Creamer Varieties - Potential for disruption in the liquid creamer market by offering collagen-infused creamers with unique flavors and higher collagen content.
3. Mcts From Coconut Cream - Emerging trend of incorporating MCTs from coconut cream as a health-enhancing ingredient in creamer formulations.
Industry Implications
1. Food and Beverage - Food and beverage industry can explore the development of non-dairy collagen creamers to meet the growing demand for healthier coffee additives.
2. Functional Foods - Opportunity for the functional foods industry to innovate collagen-infused liquid creamers with added health benefits and appealing flavors.
3. Personal Care and Wellness - Personal care and wellness industry can explore the potential of collagen creamers for promoting skin health and overall wellness.
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