Kodak Expands In-Store Picture Printing Choices
Katie Cordrey — February 22, 2010 — Tech
Kodak's in-store photo-printing kiosks are now able to print images directly from Google's Picasa, Kodak Gallery and Facebook photo albums. New software enables users to print out cyber-space-bound images from albums previously unavailable for in-store printing.
New desktop printing software, greeting card templates, and business card services are all part of Kodak's most recent revamp. The shift in services is designed to keep pace with the shift to digital media that has negatively impacted Kodak's market share.
Implications - With this interesting project, Kodak is prioritizing quality of delivery above all else. The project hopes to help the company's retail partners, both large and small, obtain more business and maximize their profit potential while showcasing the quality of Kodak's products. This win-win business set up is truly groundbreaking.
New desktop printing software, greeting card templates, and business card services are all part of Kodak's most recent revamp. The shift in services is designed to keep pace with the shift to digital media that has negatively impacted Kodak's market share.
Implications - With this interesting project, Kodak is prioritizing quality of delivery above all else. The project hopes to help the company's retail partners, both large and small, obtain more business and maximize their profit potential while showcasing the quality of Kodak's products. This win-win business set up is truly groundbreaking.
Trend Themes
1. In-store Photo Printing - Kodak's expansion into printing images from online albums presents opportunities for other companies to develop innovative in-store printing solutions.
2. Digital Media Shift - The shift to digital media has disrupted the photography industry, creating opportunities for companies to develop new services and technologies to keep up with changing consumer preferences.
3. Quality Delivery - Kodak's focus on delivering high-quality printed photos provides opportunities for other companies to develop innovative printing technologies and services.
Industry Implications
1. Photography - The photography industry can explore disruptive innovations that incorporate online album printing into their existing in-store printing services.
2. Retail - The retail industry can capitalize on Kodak's project by offering in-store printing services that cater to customers who prefer to print images from their online albums.
3. Technology - The technology industry can develop new software and advanced printing solutions to meet the demand for high-quality in-store photo printing.
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