The Facebook 'Questions' Feature Provides Answers from Around the Globe
Joanne Lam — July 30, 2010 — Business
References: news.cnet & huffingtonpost
This Facebook 'Questions' feature is yet another way to take advantage of this massive social networking site. Providing you with the ability to pose any question to the general Facebook population, it becomes possible to attain a variety of potentially useful answers from individuals around the globe.
By using Facebook 'Questions,' Facebook users can increase the number of links they have to the social media community, while attaining more specific responses to their inquiries.
Implications - It was the challenge of businesses in the '90s to compile the wealth of data we currently find on the Internet. Businesses capable of parsing all that information, creating relevancy from it and organizing it in such a way that the Internet-using population would find intriguing will open themselves up to a huge information market.
By using Facebook 'Questions,' Facebook users can increase the number of links they have to the social media community, while attaining more specific responses to their inquiries.
Implications - It was the challenge of businesses in the '90s to compile the wealth of data we currently find on the Internet. Businesses capable of parsing all that information, creating relevancy from it and organizing it in such a way that the Internet-using population would find intriguing will open themselves up to a huge information market.
Trend Themes
1. Global Q&A - Facebook's 'Questions' feature enables users to pose questions to individuals around the world, indicating a potential trend of searching for answers on a global scale.
2. Social Insights - With the ability to attain more specific responses via Facebook 'Questions,' businesses could leverage this trend to attain valuable social insights.
3. Data Aggregation - Businesses capable of employing 'Questions' to organize relevant data and extract insights for their audience would be tapping into a disruptive innovation opportunity.
Industry Implications
1. Social Media - Facebook 'Questions' highlights the growing importance of social media in enabling global conversations.
2. Market Research - Businesses can leverage the vast range of responses available on Facebook 'Questions' to conduct market research and tap into new audiences.
3. Data Analysis - The ability to sift through the wealth of data exchange on Facebook's 'Questions' provides a disruptive innovation opportunity for businesses in the data analysis industry.
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