Build-A-Bear Radio Shares Music, Interviews and News Content for Kids
Laura McQuarrie — October 9, 2018 — Life-Stages
References: buildabear & prnewswire
Build-A-Bear Radio is a new streaming radio station powered by Dash Radio that is devoted to sharing a range of inspiring and empowering kid-friendly content.
On the family-friendly radio station, kids will be able to tune to hear more than just music, with everything from interviews, PAWsitivity Plays and BEAR-aking News segments tailored to young audiences. For years, Build-A-Bear has been incorporating sound chips into its Make-Your-Own process and to kick off the launch of the Build-A-Bear Radio station, it is partnering with Jason Mraz to share an exclusive version of his new song, 'Have It All,' that features young artists.
On occasion, special features and interviews will be recorded at the new Build-A-Bear Radio sound studio at the Build-A-Bear Workshop store located in Manhattan.
On the family-friendly radio station, kids will be able to tune to hear more than just music, with everything from interviews, PAWsitivity Plays and BEAR-aking News segments tailored to young audiences. For years, Build-A-Bear has been incorporating sound chips into its Make-Your-Own process and to kick off the launch of the Build-A-Bear Radio station, it is partnering with Jason Mraz to share an exclusive version of his new song, 'Have It All,' that features young artists.
On occasion, special features and interviews will be recorded at the new Build-A-Bear Radio sound studio at the Build-A-Bear Workshop store located in Manhattan.
Trend Themes
1. Streaming Kid-friendly Content - Opportunity to create streaming platforms dedicated to providing inspiring and empowering content for children.
2. Branded Radio Stations - Disruptive innovation opportunity to develop radio stations that cater specifically to a particular brand's audience.
3. Integration of Sound Chips - Opportunity to integrate sound chips into products or experiences to enhance engagement and provide additional value.
Industry Implications
1. Streaming Services - Disruptive innovation opportunity for streaming platforms to create kid-friendly content libraries and channels.
2. Radio Broadcasting - Opportunity for radio stations to partner with brands and develop specialized stations for specific audiences.
3. Toy Manufacturing - Integration of sound chips and audio content in toys and products could provide new opportunities for innovative toy manufacturers.
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