PUMA x Justice League Lets Kids Dress Like Their Favorite Hero
Mary Van Puymbroeck — June 19, 2017 — Fashion
References: hypebeast & highsnobiety
The new PUMA x Justice League collection lets kids dress like their favorite DC superhero.
This new collaboration features four themed children's outfits from DC's Justice League and includes Wonder Woman, Batman, Superman and The Flash. The shoes in this collection display PUMA's classic 'Basket' low-top sneaker in themed colorways. Each shoe features the hero's signature design and logo on the heel. The collection includes casual-sporty clothing for boys and girls with hats, hoodies and track pants.
The PUMA x Justice League collection will be available at select PUMA stores on Saturday July 1st in anticipation of the November release of DC's newest Justice League film. A line of adult t-shirts will follow later this summer.
This new collaboration features four themed children's outfits from DC's Justice League and includes Wonder Woman, Batman, Superman and The Flash. The shoes in this collection display PUMA's classic 'Basket' low-top sneaker in themed colorways. Each shoe features the hero's signature design and logo on the heel. The collection includes casual-sporty clothing for boys and girls with hats, hoodies and track pants.
The PUMA x Justice League collection will be available at select PUMA stores on Saturday July 1st in anticipation of the November release of DC's newest Justice League film. A line of adult t-shirts will follow later this summer.
Trend Themes
1. Kids Superhero Clothing - The trend for superhero-inspired kids' clothing presents an opportunity for brands to collaborate with comic book companies to launch collections that will appeal to children and their parents.
2. Character-themed Footwear - The collection's themed shoes featuring signature designs and logos present an opportunity for brands to create character-inspired footwear lines that tie in with popular films and superhero franchises.
3. Collaborations with Film Studios - The PUMA x Justice League collection presents an opportunity for brands to collaborate with major film studios to launch collections that tie in with major movie releases and capitalize on the marketing push from film promotion.
Industry Implications
1. Children's Clothing Industry - The superhero-inspired kids' clothing trend is an opportunity for the children's clothing industry to attract a wider audience and collaborate with comic book companies to create popular collections that appeal to parents and children.
2. Footwear Industry - The popularity of character-themed footwear presents an opportunity for the footwear industry to create unique designs and collaborate with major movie franchises to create tie-in products for popular films.
3. Entertainment Industry - Collaborations between fashion brands and the entertainment industry, such as the PUMA x Justice League collection, present an opportunity for movie studios to generate buzz and promote their films while also tapping into the fashion industry's broad consumer reach.
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