Prosumer-inspired decor lets renters easily update their space
Trend - Many consumers, renters in particular, want to be able to easily change and adapt their space, but are intimidated by the thought of an expensive, messy and time-consuming renovation. With homeware brands inventing speedy installation solutions, renters are able to make small but impactful adjustments to their homes.
Insight - With many Millennials being unable to afford housing investments, let alone renovations, they tend to rent. However, the rejection of the conformity that came with their suburban upbringings had resulted in them prioritizing unique design and customized living spaces. Brands that can accommodate that within the limitations that come with rentals are appealing to Millennials in particular.
Insight - With many Millennials being unable to afford housing investments, let alone renovations, they tend to rent. However, the rejection of the conformity that came with their suburban upbringings had resulted in them prioritizing unique design and customized living spaces. Brands that can accommodate that within the limitations that come with rentals are appealing to Millennials in particular.
Workshop Question - What invisible barriers to entry currently prevent consumers from engaging with your products or services?
Trend Themes
1. Renter-friendly Design - With renters in mind, brands have developed furniture or lighting that can be easily installed or adjusted.
2. Flexible Home Lighting - Consumers are gravitating towards personalized lighting experiences that can match their activities and mood, demonstrating the need for a lighting system that is customizable and adaptable.
3. Efficient Home Living - Homeowners and renters alike crave organization and simplicity in the home, leading to the demand for compact and space-saving storage solutions.
Industry Implications
1. Interior Design & Home Décor - Homeowners and renters are willing to pay for brands that can deliver functionality, flexibility, and sophistication in interior design and home décor.
2. Smart Home Technology - Homeowners and renters want lighting systems that are compatible with smart home technologies like Alexa and Google. This compatibility extends the life of smart home technologies within the home.
3. Furniture Manufacturing - With space becoming an increasingly valuable commodity in urban areas, there's a greater need for space-efficient and multi-functional furniture design that doesn't compromise comfort, functionality, or personalized style.
5 Featured, 44 Examples:
128,613 Total Clicks
Date Range:
May 17 — Sep 18
Trending:
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Consumer Insight Topics:
