Build-A-Bear Launched a Collection of Super Mario Toys
Laura McQuarrie — December 15, 2017 — Life-Stages
References: buildabear & hellogiggles
Build-A-Bear and Nintendo have released a collection of Super Mario toys that have the potential to appeal to young children and kids at heart who are drawn to the collectibles with a sense of nostalgia.
The Super Mario Bears include plush versions of favorite characters like brothers Mario and Luigi, as well as Princess Peach, Bowser, Yoshi and a pre-stuffed Toad.
Alongside the collectible bears it has released with Nintendo, Build-A-Bear will also be offering a variety of Super Mario-themed accessories. Since the many characters of the collection can be stuffed on-site, consumers have the option to add the Super Mario Bros. Theme Song to a plush, so that it plays whenever the toy is squeezed.
The Super Mario Bears include plush versions of favorite characters like brothers Mario and Luigi, as well as Princess Peach, Bowser, Yoshi and a pre-stuffed Toad.
Alongside the collectible bears it has released with Nintendo, Build-A-Bear will also be offering a variety of Super Mario-themed accessories. Since the many characters of the collection can be stuffed on-site, consumers have the option to add the Super Mario Bros. Theme Song to a plush, so that it plays whenever the toy is squeezed.
Trend Themes
1. Gaming-themed Plush Toys - There is an opportunity for other gaming companies to partner with Build-A-Bear to create gaming-themed plush toys for fans of all ages.
2. Customizable Sound-playing Plush Toys - There is a market for customizable sound-playing plush toys that feature popular theme songs or catchphrases.
3. Nostalgia-inspired Toy Collections - There is a demand for nostalgia-inspired toy collections that target adults who are drawn to their childhood memories.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can consider partnering with popular franchises to create new lines of toys that appeal to fans of all ages.
2. Gaming Industry - Video game companies can capitalize on the popularity of gaming-themed merchandise by partnering with retailers to create a variety of gaming-related products.
3. Retail Industry - Retailers can create exclusive collections of nostalgic toys to target adult collectors and fans of various franchises.
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