The Faces of Love App Promotes the ‘Love Has No Labels' Campaign
Ady Floyd — November 11, 2015 — Social Good
References: instagram & designtaxi
Ad Council created a heartwarming campaign this year titled ‘Love has No Labels,’ which has recently been expanded onto Instagram with an app called ‘Faces of Love.’ The photo sharing social media platform is the perfect place to launch this campaign, as it will reach a broader audience.
The use of Instagram will allow the campaign to feature real people and real stories -- as opposed to hiring models. The campaign extension is asking Instagram users to share their own personal photos and stories. The ultimate goal is for Ad Council to “raise awareness about the beauty of diversity and acceptance.”
Using the Faces of Love app will allow all users to edit their images and add them to the campaign’s database, or users can just use the #LoveHasNo Labels tag. The campaign officially kicked off on October 28 and will run until November 26, 2015.
The use of Instagram will allow the campaign to feature real people and real stories -- as opposed to hiring models. The campaign extension is asking Instagram users to share their own personal photos and stories. The ultimate goal is for Ad Council to “raise awareness about the beauty of diversity and acceptance.”
Using the Faces of Love app will allow all users to edit their images and add them to the campaign’s database, or users can just use the #LoveHasNo Labels tag. The campaign officially kicked off on October 28 and will run until November 26, 2015.
Trend Themes
1. User-generated Campaigns - Brands can create campaigns that encourage user-generated content to foster a sense of community and activism.
2. Instagram Advertising - As Instagram becomes a more popular platform for advertising campaigns, businesses can find new ways to connect with audiences and drive engagement.
3. Social Good Advertising - More businesses can follow Ad Council's example and use their platforms to raise awareness about social issues and promote positive change.
Industry Implications
1. Social Media - Social media companies can embrace the trend toward social good advertising by partnering with brands and non-profits to promote positive messaging.
2. Advertising - The use of user-generated content in campaigns opens up new opportunities to engage audiences and generate unique content that reflects diverse perspectives.
3. Non-profits - Non-profits can leverage social media platforms to reach a wider audience and encourage activism around important social issues.
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