Using the Web as tool to easily bring back trends from the past
Implications - They say history repeats itself and nowhere is this more evident than in the fashion industry, which is experiencing a 1980s revival. Interestingly, the revival is being fueled by children of the 80s and not those who lived their heyday in the decade. Thanks to the Internet and free media sharing, seeking inspiration from the past has never been easier.
Trend Themes
1. 80s Revival - The 80s revival trend in fashion and accessories is being fueled by a nostalgia for childhood, providing an opportunity for businesses to reintroduce and modernize classic designs or icons from this period.
2. DIY Retro - The papercraft speakers and calculator watch are examples of a DIY retro trend of giving consumers the opportunity to create and customize their own 80s inspired products as a homage to a bygone era.
3. Rebranding 80s Kitsch - The rebranding of iconic 80s attributes such as fringed hoodies or personal ad videos, serve as a testament to the idea that an enjoyable past can be revamped with a modern twist and marketed as something new and entertaining.
Industry Implications
1. Fashion - Businesses in the fashion industry can capitalize on the 80s revival trend by creating modernized versions of 80s classics and incorporating them in new designs or collections.
2. Electronics - The popularity of retro electronics such as the Casio calculator watch or papercraft speakers highlight opportunities to refresh or modernize retro products with a contemporary twist to attract new consumers and cash in on nostalgia.
3. Social Media - Personal ad videos from the 80s are an example of how social media evolved to provide users with a new way of creating content and connecting with others, showing how platform changes can lead to trends in nostalgia or humorous pastiche.
11 Featured, 85 Examples:
2,144,714 Total Clicks
Date Range:
Jun 09 — Sep 09
Trending:
Hot
Consumer Insight Topics:
