Star Wars Goes Green With Socially Conscious Yoda Shirts
Tisah Tucknott — June 9, 2009 — Eco
References: nerdcore.de & gearfuse
Who would've guessed that Star Wars would embrace their eco-friendly side and encourage the world to go green? I sure didn't!
These Green Star Wars Tees from Zazzle capture your geeky, galactic side while also encouraging others to save the planet.
Darth Vader certainly wouldn't have promoted this eco-friendly manner, but I guess the Jedi could be classified as the treehugger type.
Implications - The environmental movement has been steadily gaining traction over the past few years, but incorporating that message into pop culture is a brilliant way to appeal to an entirely new sector of consumers who might not otherwise be swayed by the plight of the planet. By having the creativity to crossover with popular media franchises, companies can definitely blend two very different concerns into one attractive whole.
These Green Star Wars Tees from Zazzle capture your geeky, galactic side while also encouraging others to save the planet.
Darth Vader certainly wouldn't have promoted this eco-friendly manner, but I guess the Jedi could be classified as the treehugger type.
Implications - The environmental movement has been steadily gaining traction over the past few years, but incorporating that message into pop culture is a brilliant way to appeal to an entirely new sector of consumers who might not otherwise be swayed by the plight of the planet. By having the creativity to crossover with popular media franchises, companies can definitely blend two very different concerns into one attractive whole.
Trend Themes
1. Pop Culture Sustainability - Incorporating eco-friendly messaging into pop culture products to appeal to a wider audience.
2. Socially Conscious Merchandise - Creating merchandise that promotes social or environmental causes, such as eco-friendly clothing.
3. Geeky Eco-friendly Fashion - Creating eco-friendly fashion items with geeky and pop culture themes to appeal to a particular audience.
Industry Implications
1. Fashion and Apparel - Incorporating eco-friendly messaging and materials into fashion and apparel products.
2. Entertainment - Creating merchandise that appeals to fans of popular entertainment franchises, while also promoting socially conscious causes.
3. Marketing and Advertising - Incorporating pop culture themes and merchandising with eco-friendly messaging into advertising campaigns.
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