Air New Zealand Finds a Way to Get Excited About Safety
Peter Tanner — July 3, 2009 — Pop Culture
References: thestar
As a follow-up to their body paint ‘Nothing to Hide’ ad campaign, Air New Zealand has begun showing an inflight safety video with the flight crew wearing nothing except body paint.
The video is only shown on Air New Zealand’s domestic flights within New Zealand and is guaranteed to get passengers to pay more attention to safety. The 3-minute long video has become a hit on YouTube with over a 1.6 million views in the first week since being launched.
The video is only shown on Air New Zealand’s domestic flights within New Zealand and is guaranteed to get passengers to pay more attention to safety. The 3-minute long video has become a hit on YouTube with over a 1.6 million views in the first week since being launched.
Trend Themes
1. Body Paint Advertising - Exploring the use of body paint in advertising campaigns to grab audience attention and create viral content.
2. Attention-grabbing Safety Videos - Creating unconventional safety videos to engage passengers and increase safety awareness during flights.
3. Viral Marketing for Airlines - Utilizing viral marketing strategies, such as creative and daring videos, to increase brand visibility and attract more passengers.
Industry Implications
1. Airlines - Leveraging innovative approaches to stand out in a competitive airline industry and enhance passenger experience.
2. Advertising - Exploring unconventional advertising techniques to captivate audiences and generate buzz for products or services.
3. Digital Marketing - Adopting viral marketing strategies to improve brand recognition and reach wider online audiences.
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