Exoticism in travel ensures more through escape from reality
Implications - The tourism industry has been one of the hardest hit by the recession, but by offering experiences that propose improvement in well-being -- such as an escape from reality through extreme immersion in foreign environments -- businesses have a chance at unrivaled success. An enticing escape from discomfort will always generate buyers.
Trend Themes
1. Exotic Immersion Experiences - The travel industry is responding to the need for unique travel experiences that involve immersive cultural experiences.
2. Luxury Glamping - The hospitality industry is expanding upon traditional camping experiences to offer luxurious alternatives to budget-conscious travelers.
3. Unconventional Vacation Rentals - Travelers are looking for innovative vacation experiences that extend beyond the typical hotel room, leading to unique rental options such as tiny homes and floating homes.
Industry Implications
1. Hospitality - Opportunities exist for companies to offer new and unique vacation experiences for travelers, such as glamping accommodations or unconventional vacation rentals.
2. Tourism - The tourism industry can promote off-the-beaten-path destinations that offer immersive cultural experiences to attract travelers looking for unique getaways.
3. Real Estate - Innovative designs for homes and vacation rentals that offer unique features like glass walls or floating structures can attract buyers and renters seeking unconventional experiences.
