Publishers fight the rise of the e-reader by shaking up their strategy
Implications - The rise of the e-book has made selling bound books even more difficult. Book publishers are shaking up store shelves with new strategies to appease the Web 2.0 reader, whether it's through the implementation of technology or introducing new print authors from the digital world.
Trend Themes
1. Digital Book Publishing - The rise of e-books has made self-publishing and digitization lucrative. Traditional book publishers can expand their business models to include digital publishing and incorporate new technologies to appeal to the Web 2.0 reader.
2. Graphic-novel Biographies - Biographies are being reimagined through the lens of graphic novels, allowing for a more interactive and engaging reading experience. Publishers and artists have the opportunity to create illustrated biographies and autobiographies of famous figures in various fields.
3. Smart Cookbooks - The application of technology to traditional cookbooks has enabled innovative recipes, with features such as simple timers and easy-to-follow instructions. There is a large market for digital cookbooks and recipe cards with smart features that can be programmed according to cooking times and ingredient measurements.
Industry Implications
1. Publishing Industry - The publishing industry has the potential to expand its business models to incorporate digital publishing platforms, including self-publishing.
2. Visual Storytelling Industry - The graphic novel industry and motion graphic design industry can collaborate to create visually appealing, interactive biographies that engage readers beyond traditional text-based books.
3. Health-food and Cooking Industry - The cooking and recipe industry can expand its digital capabilities to incorporate smart features such as timers, ingredient measurements, and calorie trackers in their cookbooks and apps.
