Social story-sharing with strangers reflects desire to bond over misfortune
Implications - Social story-sharing websites are allowing people to commiserate and alleviate emotional pain inflicted by unfavorable or 'average' moments in everyday life. While some seek to bond and reinforce the notion they are 'not alone,' others use social storytelling as comedic relief or self-esteem boosters.
Trend Themes
1. Social Storytelling - The trend of social storytelling continues, with people turning to online platforms to share experiences and emotions, from funny anecdotes to negative experiences.
2. Self-deprecating Content - Self-deprecating content is on the rise, as people look to technology as a means to express their struggles and mistakes in a comedic or cathartic way.
3. Normalizing Negative Experiences - The normalization of negative experiences continues, for better or worse, with websites dedicated to commiseration and shared pain.
Industry Implications
1. Social Media - Social media platforms have been leading the charge in promoting social storytelling, but there are also opportunities for new platforms to emerge with a focus on specific types of content and sharing.
2. Comedy - Self-deprecating content provides opportunities for comedians and content creators to connect with audiences in new and relatable ways, particularly as people look for humor in tough times.
3. Mental Health - As more people turn to online platforms to share their struggles, there are opportunities for mental health professionals and organizations to leverage these platforms to promote awareness, education, and support.
4 Featured, 30 Examples:
1,465,141 Total Clicks
Date Range:
Apr 09 — Sep 09
Trending:
Average
Consumer Insight Topics:
