Visual rebranding to stand out among stale designs of competitors
Implications - With prices of basic needs on the rise, companies struggling to set themselves apart from the competition are reevaluating their visual brand strategies. Novel packaging can help win over consumer attention in a sea of products with stagnant aesthetics. Successful rebranding has the simultaneous benefit of justifying higher prices.
Trend Themes
1. Innovative Packaging Design - Companies are reevaluating their visual brand strategies by using unique packaging that helps them to win over consumer attention.
2. Multifunctional Packaging - Multifunctional packaging design, such as wine boxes doubling as bird nesting boxes or cans featuring recipes to make the product more attractive to consumers.
3. Blank Bottle Branding - Some brands are moving away from traditional branding by introducing blank label bottles to challenge labels and branding prejudice.
Industry Implications
1. Packaging Industry - The packaging industry can leverage innovative design to help companies stand out in a crowded market.
2. Food and Beverage Industry - Companies in the food and beverage industry are redesigning their packaging to emphasize that their product is natural.
3. Alcohol Industry - The alcohol industry can develop high-end liquor packaging to attract a wider audience on the market.
12 Featured, 79 Examples:
2,068,067 Total Clicks
Date Range:
May 09 — Sep 09
Trending:
Warm
Consumer Insight Topics:
