"Tone of Everyday" by the Sours Features Fan Clips
Bartosz Rozycki — July 4, 2009 — Pop Culture
References: buzzfeed
The Japanese band Sours asked their fans to upload webcam videos with the goal to combine those to one kick ass music video.
The Sours prove that nowadays, you don't need expensive video equipment to create a cool music video. In most cases it is enough if you have a good idea which reflects a specific mood or even combines the needs of your fans.
"Tone of Everyday" by the Sours features synchronized moves from real fan webcams across the world and, in addition to letting them star in the video, gives the fans the feeling of being part of one great community.
You see? To create a great music video, you just have to have a great idea.
The Sours prove that nowadays, you don't need expensive video equipment to create a cool music video. In most cases it is enough if you have a good idea which reflects a specific mood or even combines the needs of your fans.
"Tone of Everyday" by the Sours features synchronized moves from real fan webcams across the world and, in addition to letting them star in the video, gives the fans the feeling of being part of one great community.
You see? To create a great music video, you just have to have a great idea.
Trend Themes
1. User-generated Content - Using fan-generated webcam videos for music videos highlights the power of user-generated content in the entertainment industry.
2. Community Engagement - Incorporating fan webcams in music videos creates a sense of community and fosters a stronger connection between artists and their audience.
3. Low-cost Production - The use of webcam videos for music videos demonstrates that creativity and a unique concept can overcome the need for expensive video equipment in the entertainment industry.
Industry Implications
1. Music - The music industry can leverage user-generated content and community engagement to enhance fan experiences and create more personal connections with artists.
2. Entertainment - The entertainment industry as a whole can explore low-cost production methods to create engaging content and reach wider audiences.
3. Technology - The technology industry can innovate and develop tools or platforms that facilitate user-generated content collaboration for the creation of music videos and other forms of media.
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