The iMo is the iAnswer to Congested City Roads
Mike Peterson — April 26, 2009 — Autos
References: imoconcept & jalopnik
Skinny jeans wearers, Apple fans and Jeremy Gutsche, rejoice! Your whole world can now be Apple-branded—even your car. The iMo is Apple's iAnswer to today's congested city roads.
The wee iMo concept designed by Anthony Jannarelly comes with features like a shape-shifting blob interior, elevator parking on the sides of buildings and—by far iMo's most practical feature—a balloon that swoops down and carries you off into the night.
Implications - Corporations have a much easier time introducing products to the general public if they incorporate elements which are familiar to their consumers. In this particular example, it's the familiarity of the Apple brand which incites confidence from consumers as the Apple brand has a proven track record of quality products.
The wee iMo concept designed by Anthony Jannarelly comes with features like a shape-shifting blob interior, elevator parking on the sides of buildings and—by far iMo's most practical feature—a balloon that swoops down and carries you off into the night.
Implications - Corporations have a much easier time introducing products to the general public if they incorporate elements which are familiar to their consumers. In this particular example, it's the familiarity of the Apple brand which incites confidence from consumers as the Apple brand has a proven track record of quality products.
Trend Themes
1. Apple-branded Automobiles - Disruptive Innovation Opportunity: Incorporating familiar brand elements like Apple can increase consumer confidence in new products.
2. Congested City Road Solutions - Disruptive Innovation Opportunity: Developing innovative features like shape-shifting interiors and elevator parking can address the challenges of congested city roads.
3. Personalized Transportation - Disruptive Innovation Opportunity: Creating customizable features like a balloon that carries consumers off can enhance the personalized transportation experience.
Industry Implications
1. Automotive Industry - Disruptive Innovation Opportunity: Integrating well-known brands like Apple into automobiles can drive consumer interest and sales.
2. Urban Infrastructure - Disruptive Innovation Opportunity: Designing city infrastructures with features like elevator parking can improve traffic and parking in congested areas.
3. Consumer Electronics - Disruptive Innovation Opportunity: Exploring new partnerships with the automotive industry to integrate technology and electronics into vehicles.
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