Wendy's Frosty Posse Pokes Fun at Cheesy Music Videos
Tisah Tucknott — June 6, 2009 — Lifestyle
References: wendys & adsoftheworld
Fast food chain Wendy's has created the ultimate music video parody that makes fun of boy band stereotypes.
Promoting their new frosty shakes, Wendy's aired their Frosty Posse commercial last month. They even have a behind-the-scenes video that further mocks boy bands.
Implications - Funny commercials are great but when an original idea isn't around, parodies are better -- if executed well. With numerous movies and Youtube sensations, companies have a lot of material to use to capture their audiences. By taking advantage of these sources, it becomes easier to catch the attention of the pop culture-obsessed. These are the consumers who will immediately understand the reference and be drawn to the ad. This in turn creates competition among businesses who parody one another in order to get the same group of consumers.
Promoting their new frosty shakes, Wendy's aired their Frosty Posse commercial last month. They even have a behind-the-scenes video that further mocks boy bands.
Implications - Funny commercials are great but when an original idea isn't around, parodies are better -- if executed well. With numerous movies and Youtube sensations, companies have a lot of material to use to capture their audiences. By taking advantage of these sources, it becomes easier to catch the attention of the pop culture-obsessed. These are the consumers who will immediately understand the reference and be drawn to the ad. This in turn creates competition among businesses who parody one another in order to get the same group of consumers.
Trend Themes
1. Music Video Parodies - Creating music video parodies can be a disruptive innovation opportunity for businesses to engage with pop culture-obsessed consumers.
2. Boy Band Stereotype Mockery - Mocking boy band stereotypes in advertisements can be a disruptive innovation opportunity to capture audience attention and stand out from competitors.
3. Using Pop Culture References - Incorporating popular movies and Youtube sensations in commercials can be a disruptive innovation opportunity to appeal to pop culture-obsessed consumers and attract their attention.
Industry Implications
1. Fast Food - Fast food chains can leverage music video parodies to promote their products and engage with consumers in a creative way.
2. Advertising - The advertising industry can benefit from creating ads that mock boy band stereotypes, as it can generate attention and interest from the target audience.
3. Entertainment - The entertainment industry can explore disruptive innovation opportunities by incorporating music video parodies in their marketing campaigns to attract a wider audience.
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