Justifying consumerism through praise of individuality & self-expression
Implications - As designers and the media figures who support their lines get more daring in their styles, more outlandish looks are making their way into mainstream fashions. Eccentricity is being celebrated and attention-loving consumers are battling for recognition as ‘most over-the-top’ among their peers.
Trend Themes
1. Celebration of Eccentricity - Consumers are increasingly celebrating individuality and outlandish styles in fashion, giving rise to trends such as architectural stilettos, high-tech hooker shoes, and hyper-graffiti heels.
2. Small Product Details - Minor changes such as a steel heel or Swarovski embellishments have a significant impact on consumer trends and can be an excellent way for businesses to profit and set themselves apart from competitors in the fashion industry.
3. Mixing of Genres - Merging fashion with other industries such as travel and art emerge as a trend as seen in campaigns such as Conde Nast Traveler Campaign emphasizing your destination and INSA Heels incorporating graffiti-style art into their designs.
Industry Implications
1. Fashion - The fashion industry is continuously evolving with bold styles and innovative products that cater to consumers' desire for individuality and self-expression.
2. Travel - Travelers have become a target demographic for fashion brands, as seen in campaigns by Conde Nast Traveler, that merge fashion and travel in their advertising to inspire travel and wanderlust among consumers.
3. Art - The fashion industry is continuously incorporating art in their designs, as seen in brands like INSA Heels that use graffiti-style art in their hyper-graffiti designs, giving rise to fashion and art collaborations.
11 Featured, 45 Examples:
1,843,135 Total Clicks
Date Range:
Jul 09 — Sep 09
Trending:
V. Hot
Consumer Insight Topics:
