These youth influencer innovations range from collaborative video apps to online tween influencer communities that pair YouTube stars with brands that can accelerate their career. Priding themselves on their authenticity and social awareness, today's Gen-Z demographic is an early adapter of social media channels -- often turning everyday social media engagement into a lucrative and promising career choice.
Some memorable youth influencer innovations that are helping teens achieve online success include influencer pairing algorithms and Snapchat-specific advertising agencies that work to ensure teen audiences are marketed to effectively. Other standouts include livestreaming multimedia apps and meme-inspired GIF generators that help web users release high quality and professional level content while meeting budget and time restrictions -- top priorities among young content creators.
18 Youth Influencer Innovations
From Collaborative Video Apps to Tween Influencer Communities:
Jana Pijak — Dec 7, 2016 — Social Media
18
Influencer Viral Video Platforms
ivvi is an Influencer Marketing Platform for Viral Videos
17
Male Makeup Brand Ambassadors
Influencer James Charles Will Be Covergirl's Newest Ambassador
16
Teen Influencer Clothing Collections
The Zaya by Zendaya Line Features a Wide Range of Pieces
15
Snapchat-Only Ad Agencies
Naritiv is the World's First Snapchat-Specific Advertising Agency
14
Self-Service Influencer Marketplaces
'FameBit' is a Platform to Connect Influencers and Brands
13
Intelligent Influencer Tools
Sapie Space Uses Machine Learning to Find Social Influencers
12
Influencer Marketing Platforms
'Convertgrid' is an Email Marketing Tool for Bloggers and Creators
11
Tween Influencer Communities
The AwesomenessTV Network Supports Young Content Creators
10
DIY Music Video Apps
The 'musical.ly' App Lets Users Create Their Own 15-second Music Videos
9
Live Social Media Extensions
Instagram Launched Live Videos and Disappearing Photos
8
Influencer Pairing Algorithms
'Hiip' Uses Data and Algorithms to Match Brands and Influencers
7
Livestreaming Multimedia Apps
The Hype App Creates Broadcasts with Music, Emojis and Comments
6
Collaborative Social Video Apps
'Lifeslice' Enables Collaborative Video Creation Between Friends
5
HD Video-Streaming Apps
The Alively App Lets Users Stream High-Quality Videos to Their Friends
4
Collaborative Video Apps
The 'Wheel' App Allows Users to Create Themed Chains of Videos
3
User-Friendly Video Editors
The 'Videoshop' App Makes It Easy to Edit Digital Videos
2
Video Meme GIF Converters
'GIPHY Loves Vine' Creates and Saves Vine GIFs
1
Music Video GIF Creators
Vevo will Let Users Create and Download GIFs from Its Music Videos
Related Ideas
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Uplifting Social Media Campaigns
Optimism Your Feed Helps Social Media Users Retrain the Algorithm
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Revolutionary Social Networking Platforms
Soei aims to contribute value to the Global Community
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Advanced Social Advertising Tools
Invoca is Now Integrated with Pinterest, Snapchat, & TikTok
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Emerging Technology Publications
New Society Has Launched Its Inaugural Book About Technology
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Next-Gen News Apps
Shades is a News and Culture App for Gen Z and Gen Alpha
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
AI Social media Management
Social360 Offers a Streamlined Solution to Stay Ahead of the Curve
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Gen Alpha Fitness Influencers
ASICS' Little Reminders Inspires Adults to Make Movement Joyful
Social Commerce Apps
GIST is an App-Based Social Platform for Sharing Purchases with Friends
Social Video Reaction Apps
The 'Seen' App Lets Users Capture Footage of Themselves Viewing Content
Shoppable CPG Ads
Instacart-Powered Shoppable Video Ads are Coming to YouTube
Gen Z-Centered Health Apps
RTRO Lauches with ChatGPT with a Focus on Mental Health
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Authenticity-Promoting Social Media Apps
The Viberse App Emphasizes Authenticity and Spontaneity
AI-Powered Video Generators
Snap Launches the Higgsfield AI Video Creator for Personalized Use
Tween Beauty Sticks
Talomi's Plant-Based Multi-Sticks Add Color to Eyes, Lips & Cheeks
Gen Alpha Social Media Apps
'SendIt' is Designed for Youth to Socialize through Games and Chatting
AI-Powered Content Features
YouTube Enhances its AI Offerings with Two New Creator Features
AI-Powered Creative Digital Assistants
Adobe Express Presents a New Creative Assistant Tool
Viral Video Databases
Viral Ideas Offers Inspiration for a Content Creator's Next Big Video
AI Advertisement Additions
Meta Introduces a New Suite of AI-Powered Advertising Tools
Micro-Influencer Marketing Services
SCREENSHOT Micro Boost Refines the Brand-Creator Experience
Social Media Notes Expansions
TikTok Notes Puts Text and Images to the Forefront of Social Sharing
Influencer-Focused AI Updates
CreatorIQ Utilizes AI To Help Marketers Track Creator Conversations
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Teen Skincare Hubs
Indu 101 Educates, Empowers and Inspires Young Beauty Consumers
Gen Z-Focused Video Campaigns
Astroyogi is Introducing a New Campaign that Aims to Attract Gen Z
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Generative AI Interpreter Campaigns
Samsung's 'The Next Big Thing Is You' Highlights Translation
Image-Based Alternative Social Medias
'Noteit' is a Snapchat-Inspired App for Gen Alpha Users
Text-to-Video AI Avatars
AI Studios Brings Content to Life
Gamified Youth-Focused News Apps
RocaNews Uses Challenges and Quests to Encourage Staying Informed
Peer-Connected Support Platforms
'Togetherall' Offers a Safe Online Community for Mutual Support
Social Media Political-Content Limitations
Meta is Reducing Political Content Recommendations
Interactive Influencer Features
YouTube's New 'Hype' Feature Allows Viewers to Share in Success
Influencer-Focused Social Platforms
Later Launches an AI-Powered Social Listening Tool
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Instagram Hashtags Generators
TwoOrbits' Tool Uses AI and Machine Learning to Help Creators
Gen Z Anti-Loneliness Funds
Hinge Combats Loneliness for Gen Z - $1M Fund
Interactive AR Experiences
The Sendit App Engaged Gen Alpha on Valentine's Day
Interactive App-Themed Game Maps
Twitch Unveiled 'The Glitch' Brand Map in Fortnite for Twitchcon
Travel Influencer Initiatives
Klook Unveils a New Travel Influencer Program for Micro-Influencers
Professional Short-Form Video Feeds
LinkedIn is Testing a TikTok-Like System on its Platform
Customizable Profile Social Platforms
The 'noplace' App Prioritizes Socialization
Discovery-Based Influencer Platforms
BrandPilot AI Provides Businesses with Access to Influencers
AI-Powered Creative Apps
Verse is a New App Revolutionizing How Gen Z Creates Content
Engaging Youth-Focused Platforms
V&A Introduces the Mused Website for Gen Z Digital Natives
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Gen Z Motivational Apps
The Etherea App is Driven by Motivators and Sustainable Actions
Loneliness-Combating Social Campaigns
Hinge Launches the New One More Hour Campaign and Fund
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Social Media Impact Studies
Instagram Allows COS to Conduct Mental Health Research
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
AI-Powered Marketing Solutions
BrandPilot AI Unveils a New Marketing Campaign Management App
Short-Form Foodie Feeds
Uber Eats is Testing Out a New Vertical Feed Like TikTok and Instagram
Private Social Photo Apps
The 'Retro' App Focuses on Mindful Sharing with Select Others
Gen Z Basketball Campaigns
Rivalry Unites with Basketball Forever for a Gen Z-Focused NBA Campaign
Social Camera Fitness Apps
SnapFit Lets Users Document Their Journey with Photos
Resourceful Digital Platform Events
Meta will Host an Immersive Instagram Family Pop-Up in NYC
AI Shoppable Video Generators
AI ClipHero Streamlines Content Creation for Sellers
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Film Industry Networking Apps
The 'BeScene' App Takes a Swiping Approach to Networking
Teen-Protecting Social Media Features
Meta Expanded its 'Limit' and 'Restrict' Instagram Tools
Personal Shopping Assistants
Klarna Debuts a More Personalized Shopping Feature Dubbed Ask Klarna
AI Student Chat Apps
Student Life with Zapshot Enhances Communication with Artificial Intelligence
Community-Building Social Features
YouTube Debuts a Communities Tab for Discord-Style Interactions
Influencer Management Tools
Ogilvy Offers a Safety and Risk Management Tool for Marketing Brands
AI-Fuelled Mobile Design Apps
Adobe Launches its Express Mobile App for Design On-the-Go
Pro-Community Social Media Apps
Take Creates Real Life Interactions Through a Social Network
Inspiring Creator-Focused Decks
TikTok Launches a New Creative Content Inspiration Deck
Fan-Focused Engagement Platforms
Fanfix Debuts a Creator Platform with Gen Z Star Avani Gregg
Musician Mentoring Programs
The Gibson Generation Group Cultivates Youth Talent
Digital Social Sharing Spaces
The Shilo App Invites Users to Share and Curate What They Love
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
AI-Powered Influencer Management
Hypothesis Debuts a New Influencer Marketing Deal with Togglehead
Interconnected Messaging Ecosystems
Whatsapp to Introduce Support for Messages Third-Party Apps
Gen Z Whitepapers
Wondershare Filmora Has Published Its First Whitepaper Titled 'Gen Z in Action'
Promotional Influencer Videos
Activision Recruits Multiple Creators to Appeal to Gen Z Consumers
Customer Gifting Suites
Grey Bandit's Gifting Suite Gave Customers the Influencer Treatment
Emotional Awareness Apps
Crown Institute Debuts an Emotional Learning App Inspired by Inside Out
Influencer Marketing Platforms
Streams Charts Launches the Influencer Marketing Agency MIRAI
MENA-Focused Influencer Platforms
Mitgo Group Debuts the Takefluence Platform for Content Creators
Teen Fitness Programs
GoodLife Fitness Introduces Teen Memberships
Parenting Course Apps
Tiny Souls Media Debuts Zip and the Tiny Sprouts Alongside a Parenting Tool
Shareable In-App Streaming Players
TikTok is Integrating Spotify Music with its Platform
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
AI-Powered Influencer Searches
Vidovo Launches a Influencer Discovery Feature with AI Capabilities
Localized Networking Platforms
Presence Connects Users with Like-Minded Individuals Nearby
Seamless Automotive Shopping Apps
Awin Group of Dealerships Launches Mobile App to Enhance CX
Secondary Social Media Features
Instagram is Rolling out the Flipside Feature On User Profiles
Influencer Marketing Agencies
NYMA Embraces Influencer Marketing as a Part of its Core Offerings
Uplifting Virtual Influencer Collabs
The Lennnie x Dove Collab Promotes Body Positivity
AI Boomer Mentor Programs
Eldera is Connecting Baby Boomers with Kids Who Need Mentors
Professional Community Platforms
LinkedIn is Targeting Gen Z Professionals with its New Campaign
Virtual Self-Expression Summits
göt2b's Virtual Metaverse Experience Uplifts Millennials & Gen Z
Media-Based Music Expansions
DistroKid Users Now Have Access to TikTok Music for Promotion
Niche Interest Social Networks
Spiral Social Was Inspired by Wikipedia Topics
Genuine Connection Platforms
Youmetalks Prioritizes Authentic Connection in a Digital Age
Viral Content Amplifiers
CapUp Helps Creators Get Their Videos More Views in a Single Tap
Gaming-Inspired Headphone Campaigns
Nazarian Films Aims to Engage a Younger Generations
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Social Engagement Platforms
Perspik Provides an Online Space for Thoughtful Engagement
Private Influencer Social Groups
CNDO Offers Private Social Rooms for Influencers and Their Fans
Healthcare Marketing Deals
Haleon Taps Collectively to Enhance its Influencer Marketing Strategies
Cocktail-Inspired Togetherness Activations
Smirnoff's Global Connectivity Initiative Launched
Digital Community-Branded Product Lines
The Girl Math Gang Debuts New Product Offerings
Tween-Oriented Content Series
Claire's Launches a New Media Partnership with Sony Pictures TV-Kids
Creator-Inspired Caption Generators
OpusClip Captions Writes Social Posts Inspired by Big Names
Intellectually Stimulating Social Media
Maven Goes Back to Basics with Traditional Algorithms
Thought Leadership Assistants
Jessica By Queue Uses AI to Streamline Content Creation
AI Social Media Enhancement
Attract AI Elevates Charm on Social Media with a Few Taps
Greenhouse Gas-Reducing Video Tools
IMPACT+ Has Debuted the Creative Optimizer Self-Service Tool
Safety-Oriented Social Tools
Instagram Aims to Protect Vulnerable Teens with its New Safety Update
Invite-Only Family Memory Hubs
Kinnect Unveils its New and Enhanced Mobile Application
Daily-Prompting Social Journals
Journal. Invites Users to Share Their Thoughts and Feelings
Mental Health Community Engagement
OOt Social Health Recently Launched Its Application
Social Media Lead Generation
IgLeadGen Helps People Find and Target Leads for Business
AI Influencer Marketing Tools
eezyCollab Streamlines the Influencer Marketing Process
Food-Based Video Platforms
FoodVid Describes Itself as "The TikTok for Food"
TV-Specific Pop Informants
COVER Emerges as the Essential App for TV Show Aficionados
Gamified Inspiration Networks
Dailycrowds Gamifies Social Interaction for Motivation and Insights
Community Social Apps
Beezle Social Keeps Users Informed Connected with Their Neighbors
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram
Youth-Focused Non-Profit Programs
In Tandem's Youth Voice Fellowship Offers Paid Opportunities