These subversive Barbie innovations show the ways in which consumers and manufacturers have taken shots at the iconic and remarkably girly doll.
Often criticized for doll's appearance and ideals, Mattel, the maker of the toy, has been the center of much criticism. Instead of going the traditional route of complaining, many people have been more active and innovative in their approach to offsetting the damage done by Barbie, and made their own depictions of the doll that re-imagine the character as someone entirely different and better aligned with realistic expectations.
Though Barbie is sure to stick around in classic form for many years to come, it's good to see that those outside of toy companies are taking representation into their own hands with great creativity.
22 Subversive Barbie Innovations
From Broken Barbie Marriages to Controversial Doll Set Ups:
Courtney Scharf — Aug 14, 2012 — Naughty
22
Naughty Doll Photography
Lauren Nieburg Captures 'BARBIE in Compromising Positions'
21
Iconic Doll Controversies
The Clothesless Matchbox Barbie Calendar Provokes Legal Problems
20
Broken Barbie Marriages
The Dina Goldstein ‘In The Dollhouse’ Series Sees More Than Me
19
Naughty Dollies
What Goes On Behind Closed Doors in Dollhouses
18
Cut-Up Doll Depictions
Peihang Huang Paints Pictures of Brutally Injured Toy Figurines
17
Demented Doll Installations
Barbie Gone Bad at the 7th Annual Altered Barbie Doll Exhibit
16
Celebrity Dolls
Amy Winehouse Barbie
15
Barbie-Armed Jewelry
The 'Plastic Body Series' by Margaux Lange Uses Limbs
14
Life-Sized Barbie Dolls
Galia Slayen Builds Barbie for National Eating Disorder Awareness Week
13
Daring Tattooed Dolls
The tokidoki Barbie Doll is the First Ever Tattooed Barbie to Hit Shelves
12
Controversial Doll Set-Ups
Mutated Barbie & Ken Figurines at the Altered Barbie Exhibition 2010
11
Rich Housewife Dolls
The Barbie Lounge is the Place to be for Sophisticated Dolls
10
Disturbing Mashup Figures
Kristy Lynn Creates a DIY Human Centipede Doll
9
'Kill Bill' Barbie
Danny Choo Creates 'Mirai Dollfie,' a Manga-Inspired Murderess
8
Subverted Toy Installations
The Ken Kagami 'TOYS'A'SS' Collection is Uber-Strange
7
Demented Plaything Photography
The Hayden Wood Living Doll Series is Bewitching
6
Cougar Barbies
Video Makes Fun of Saggy-Boobed, Botox-Loving, 50-Year-Old Barbie
5
Adorable Rapper Barbie Dolls
The Nicki Minaj Barbie Doll by Mattel Will Benefit Charity
4
Anti-Barbies
Ghoulish Mezco 'Living Dead Dolls' Continue to Terrify With a New Collection
3
Digitally Aged Dolls
Barbie Gets Old, Complete With Wrinkles and Crow's Feet
2
Eerie Embalmed Dolls
Mummified Barbies by E.V. Day is a Quest for New Doll Creations
1
Fake-n-Bake Barbies
The Patricia Krentcil-Inspired 'Tanorexic Doll' is Oompa Loompa-Colored
Related Ideas
Fashion-Branded Doll Designs
The Off-White x Mattel Monster High 'Memorabilia' Capsule is Spooky
Show-Inspired Miniature Toy Sets
The Stranger Things Polly Pocket is an Adorable Playset
Fashion Collaborative Toy Cars
MSCHF's Hot Wheels Car is Packed with Dents and Scratches
Iconic Doll Accessory Collaborations
The Barbie x ALDO 2024 Collection is Dreamhouse-Inspired
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Lifesize 90s Doll Experiences
Airbnb Presents 'Playdate at Polly Pocket’s Compact'
Fashion Doll Sodas
The Olipop x Barbie Peaches & Cream Soda Boasts Maximalist Flavor
Pink-Hued Shipping Container Homes
These Pink Shipping Container Homes by Ishita Ganguly are Chic
Invisible Furniture Capsules
IKEA's Invsbål Campaign and Capsule are a Playful April Fool's Joke
Pinkish Toy-Themed Condiments
Heinz Classic Barbiecue Was Created in Partnership with Mattel
Miniaturized Doll Collections
The Mini BarbieLand Collection Makes Playing Portable
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Whimsical Doll-Inspired Accessories
Pidgin Fashion Dolls Launches a New Accessories Collection
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Inclusion-Focused Doll Collections
Barbie's New Doll and Capsule Celebrates the Visually Impaired
Doll-Inspired Personal Care Collections
Barbie™ x Lush Cosmetics Launches on August 9th
Doll-Inspired Wedding Collections
Mattel and Azazie Team Up to Debut a New Pink Wedding Collection
Fashion Legend Barbie Dolls
Barbie Celebrates Fashion Icon Claudia Schiffer with New Doll
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Non-AI Beauty Campaigns
The Code by Dove Fights Beauty Standards Manufactured by AI
Eco-Friendly Bath Essentials
Bebo Seeks to Reimagine the Packaging of Kid's Bath Products
Inspiring Role Model Dolls
Barbie Role Models Celebrate Women from Around the World
GenAI Storybook Illustrators
Storybooks Turns Kids' Beloved Toys into Main Characters
Celebrative Doll-Inspired Donuts
Krispy Kreme Unveils Iconic Barbie-Themed Donuts
Doll-Inspired Beach Bottles
PATH Unveils its Barbie-Themed Bottle to Celebrate Female Empowerment
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Spooky TV Series Dolls
Mattel Released a New Wednesday Addams Collection
Portable Compact Fantastical Toys
Mattel Creations Unveils the Polly Pocket Harry Potter Set
Destigmatizing Period Comical Kits
ModiBodi and Justyna Green Relaunch the First Period Kit
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
GenAI Doll Packaging
Mattel Used Adobe Firefly for the Barbie Signature 2024 Holiday Doll Box
Beauty Product Replicas
Mini Brands and Ulta Beauty Team Up to Release Toy-Sized Product Replicas
Nostalgic Toy-Inspired Fashion Collections
rue21 is Collaborating with Barbie® and Hot Wheels®
Pinkish Toy-Inspired Tech Products
The Caviar #Barbiecore Collection is Opulently Pink
Glam Oral Care Collabs
Hismile x Barbie Dropped a Pink Bubblegum Toothpaste and Bundle
Unretouched Photography Books
Dove Reimagine Beauty Celebrates Authentic Representation
2-in-1 Fashion Dolls
L.O.L Surprise! Tweens Surprise Swap Introduces One Doll with Two Looks
Bottle-Shaped Shampoo Bars
The Dissolving Bottle is a Cleverly Shaped Solid Shampoo
Viral Video Content Toys
Bonkers Toys Received Licensing for 'Skibidi Toilet' Toy Lineup
Artist-Backed Album Figurines
The Weeknd Launches a 'Kiss Land' Toy Collection with Superplastic
Collectible Coloring Dolls
L.O.L Surprise! Loves Crayola Celebrates Creativity and Expression
Playful Restaurant Pop-Ups
The Play-Doh Restaurant of Imagination Turns Kids' Creations Edible
Cult Movie-Inspired Tumblers
Dragon Glassware Boasts the Mean Girls Burn Book Tumbler
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Early Development Toys
Spin Master Collaborated on the Educational Ms. Rachel Collection
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Doll-Inspired Coffee Table Books
Assouline Creates the New Barbie Coffee Table Book
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Statement-Making Bridal Veils
Madison Chamberlain Makes Colorful, Non-Traditional Wedding Veils
Bouncy Plush Collectibles
Beanie Bouncers Support Active Play and Endless Imagination
Toy-Themed Jelly Beans
Jelly Belly and Mattel Partnered on Two Toy-Inspired Products
Paranormal Fashion Dolls
The Monster High Annabelle Doll Was Inspired by The Conjuring
Sensory Surprise Dolls
Barbie Pop Reveal Shares Scented Dolls and Squishy Friends
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Retro Doll-Themed Cameras
Retrospekt's Barbie Film Camera Collection is Nostalgically Vibrant
Heiress-Created Homeware Collections
Walmart is Launching Paris Hilton's Be An Icon Collection
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Deflated Balloon Clothing Hangers
Chong Shop Has Revamped the Iconic Clothes Hanger Using Waste
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Spooky Cartoon Beauty Capsules
Mad Beauty Unveils a Beetlejuice-Inspired Collection
Pop Art Legend-Honoring Dolls
Mattel Creations Celebrates Keiichi Tanaami with Whimsical Designs
Experiment-Based Playsets
Moose Toys' Beast Lab Reinvigorates Action Figure Category
Detailed Filmic Fashion Publications
'Barbie: The World Tour' Breaks Down Outfits from the Film
Toy-Themed Ice Creams
These Two New Turkey Hill Ice Creams Come in Two Flavors
Glamorous Collector Dolls
Barbie by American Girl Pays Homage to the Original Barbie
Food-Based Toy Block Alternatives
LEGO Replaces its Plastic Bricks with a Eco-Friendly Options
Sparkling Pink Skate Sneakers
A New Barbie Dunk is Dosed in Pink Hues and Glittery Details
Pink-Hued Furniture Collaborations
The Barbie x Kartell Chairs Mark the Toy's 65th Anniversary
Fashion Dolls-Inspired Cosmetics
ColourPop and Bratz Introduce the Girls Nite Out Collection
Collectible Mexican Holiday Dolls
The Barbie 2023 Día De Muertos Doll is Highly Detailed
Buildable Paper Playsets
Playper's Curious Kingdom: Castle Playset Encourages Creativity
Dolled-Up Chip Packaging
Stacy's Pita Chips and Barbie Created Collectible Pink Packaging
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Sparkling Detailed Princess Dolls
Disney Unveils American Girl Dolls with Swarovski
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Socialite-Inspired Toy Dolls
Bratz Adds New Red Carpet Styles to its Kylie Jenner Collection
Summer-Ready Toy-Branded Clothing
The Mattel Barbie Film Merch Collection is Expansive
Gen Z-Focused Board Games
Mattel Launches Scrabble Together for Non-Competitive Gen Z Consumers
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Social Media Fridge-Decorating Trends
Lynzi Judish Released Several Viral 'Fridgescaping' Videos
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Edible Pastry Holiday Homes
Pop-Tarts & Tiffany Pratt Made Designs Inspired by Canadian Dwellings
Exclusive Toy-Inspired Candy Bars
The IT'SUGAR Barbie Chocolate Bars Were Created with Mattel
Doll-Inspired Retro Instant Cameras
Mattel and Kodak Join Forces on a Barbie Instant Camera
Iconic Barbie Collectibles
Barbie Honors “Queen of Rock and Roll” Stevie Nicks with Collector Doll
Blingy Doll-Themed Belts
B.B. Simon Introduces 'The Barbie Pink' Belt Collection
Playful Interactive Galleries
PLAY by American Express Platinum Reimagines Toys as Art Pieces
Expansive Toy-Inspired Amusement Parks
Mattel Adventure Park Will Open in 2024 in Arizona
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Glamorized Drinkware Collections
The Barbie x Stanley Collaboration Features Eight Unique Tumblers
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Upcoming Inclusive Doll Films
Netflix is Launching Mattel's Black Barbie Origin Story
Athlete-Centric Beauty Campaigns
Milani Cosmetics Partners with Female Athletes
Film-Inspired Bright Doll Houses
Mattel Creations Unveils the Mini Mojo Dojo Casa House
Iconic Doll-Inspired Exhibitions
Barbie: The Exhibition Opens at London's Design Museum
Collectible Football Fan Dolls
The Barbie NFL Super Bowl Champion Doll is Limited-Edition
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Living Condition Awareness Dollhouses
IKEA's UNWELCOME HOME Doll House Brings Awareness
Glam Multivitamin Bottles
Barbie x Hiya Makes Supplementation Fun for Kids with Sticker Packaging
Fashion Doll Board Games
Hasbro's Monopoly: Barbie Edition Has Players Build a Dreamhouse
Cheerful Spring-Ready Collaborative Fashion
Diane von Furstenberg Works on a Capsule with Target
Empowering Car Ads
CarMax's New Ad Campaign Takes a Witty Approach
Stigma-Breaking Motherhood Billboards
Molly Baz and Bobbie Send a Message of Empowerment
Peel-and-Stick Fashion Dolls
Style Bae Dolls Have 2D Bodies and 3D Heads
Barbie-Themed Luxury Suites
The Beyond LIMITS BARBIE DREAM SUITE at Fairmont The Queen Elizabeth
Iconic Doll Movie Cars
Barbie's 1957 Chevy Corvette will Debut at Toronto's International AutoShow
Curved Minimal Chair Exhibitions
Studio Booboon Unveils the Playful Reappropriation Exhibit
Pop Star-Inspired Holiday Dolls
Mattel Presents a Festive Mariah Carey Barbie Doll
Socialite-Inspired Doll Designs
The Mini Bratz x Kylie Collectibles Collection is Available Now
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Indian Heritage-Inspired Dolls
Barbie and Anita Dongre Team Up to Create a Doll for Diwali
Doll-Inspired Modern Installations
Nina Tolstrup Creates The Pavilions of Wonder Series in London
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Custom-Made Role Model Dolls
Mattel Canada's Barbie Honors Nine Influential Female Athletes
YouTuber-Inspired Developmental Toys
Spin Master Unveils a New Ms. Rachel Toy Collection
Iconic Doll-Inspired Pink Phones
Mattel is Joining HMD To Create a Real Barbie Flip Phone
Block Puzzle Modular Dollhouses
Gavin Portillo and Mario Ledo Create a Dollhouse Concept
Ruin-Adaptive Shipping Container Homes
Patrick Bradley Architects Forms the Barneys Ruins Project
Jelly Bean-Inspired Toy Collections
These Jelly Belly Toys Were Created with the Incredible Group
Authentic Asian-American Dolls
The Jilly Doll Celebrates Heritage & Builds Confidence Through Play
Celebratory Monochromatic Dolls
The 65th Anniversary Barbie Signature Doll Collection is Elegant
Traditional Cartoon Artwork
Tokyo's National Museum Presents Hello Kitty: As I Change, So Does She
Vibrant Celebrity Icon Collections
The 'Bedsure x Iconic Collection' Pays Homage to Marilyn Monroe
Disruptive Hairstyling Campaigns
Bed Head's The Lab of Life Breaks the Fourth Wall
Inflated-Illusion Ceramic Capsules
Toykyo and HOme Studyo Join Forces on the Blow Up Collection
Exclusive Doll-Inspired Smoothies
Bumpin Blends Debuts the Barbie Strawberry Dream Smoothie Cubes
Retro-Chic Nostalgic Flip Phones
HMD and Mattel Join Forces on a Bright Pink Barbie Phone
Virtual Doll-Inspired Tycoons
Mattel and Gamefam Launch the 'Barbie DreamHouse Tycoon' on Roblox
Playful Toy-Inspired Exhibits
The Eames Institute of Infinite Curiosity Debuts Toys & Play Exhibit
Festive Día de Muertos-Dolls
Mattel Creations Transforms Barbie and Ken into Festive Designs
Iconic Pink Doll Trucks
Barbie's Dreamhouse Living Tour Will Make Stops in Florida
Colorblind-Accessible Games
Mattel Commits to Creating Inclusive Play and Game Options
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures