MSCHF's Hot Wheels Car is Packed with Dents and Scratches
Amy Duong — August 27, 2024 — Art & Design
References: highsnobiety
MSCHF's Hot Wheels car is the latest to come from the iconic fashion brand as the collaboration brings forth a unique brand toy car. It is designed to have various dents and scratches as if it has gone through the trenches along with attempted ways to 'fix it up.'
This includes mismatched tonal doors and the broken taillights that have been taped back on. The windows are dusty and dirty with the words that read "Wash Me!!!" on them as if it has been scribbled on by someone's finger on the rear window. The windshield is also cracked and filled with a vibrant collection of bright yellow parking tickets that are stacking up under the wipers.
Image Credit: Mattel Creations
This includes mismatched tonal doors and the broken taillights that have been taped back on. The windows are dusty and dirty with the words that read "Wash Me!!!" on them as if it has been scribbled on by someone's finger on the rear window. The windshield is also cracked and filled with a vibrant collection of bright yellow parking tickets that are stacking up under the wipers.
Image Credit: Mattel Creations
Trend Themes
1. Distressed-design Collectible Toys - Toys designed with intentional wear and tear, like dents and scratches, create a unique aesthetic appeal and nostalgic value.
2. Fashion-branded Toy Collaborations - Collaborations between fashion brands and toy companies bring innovative product designs that merge style with playful elements.
3. Realism in Toy Detail - Highly detailed toy designs, featuring elements like cracked windshields and taped taillights, enhance the realism and storytelling potential of playthings.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can leverage unconventional designs and collaborations to tap into niche markets and create buzz-worthy products.
2. Fashion and Apparel - Fashion brands expanding into branded toys find innovative ways to engage with diverse demographics and extend their market reach.
3. Collectibles Market - The collectibles market benefits from unique and limited-edition items that cater to both nostalgia and novelty, driving demand among enthusiasts.
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