Mattel Creations Transforms Barbie and Ken into Festive Designs
Amy Duong — September 4, 2024 — Pop Culture
References: creations.mattel & designtaxi
Mattel celebrates Día de Muertos this year with special Barbie and Ken dolls. Both of the dolls are crafted as a beautiful tribute to the Mexican holiday. Día de Muertos roots back to Mesoamerican cultures and it is a time which honors loved ones who have departed.
Some motifs that detail the dolls include the marigolds, and sugar skulls, along with the favorite foods of those who have passed as they are welcome back with the world of the living. The streets are filled with celebrations including parades and candle lights. Barbie is adorned with colorful accents and wearing an orange headband with a sophisticated updo. Her face is decorated with calavera-themed makeup and is wearing bright pink accessories. Ken is wearing a sleek black satin suit detailed with turquoise emblems.
Image Credit: Mattel Creations
Some motifs that detail the dolls include the marigolds, and sugar skulls, along with the favorite foods of those who have passed as they are welcome back with the world of the living. The streets are filled with celebrations including parades and candle lights. Barbie is adorned with colorful accents and wearing an orange headband with a sophisticated updo. Her face is decorated with calavera-themed makeup and is wearing bright pink accessories. Ken is wearing a sleek black satin suit detailed with turquoise emblems.
Image Credit: Mattel Creations
Trend Themes
1. Cultural-integration Toys - Creating toys that reflect cultural traditions enhances inclusivity and education in the toy industry.
2. Holiday-themed Collectibles - Limited edition holiday-themed dolls generate excitement and drive seasonal sales.
3. Artisanal Design Elements - Incorporating traditional design motifs in mass-produced items adds uniqueness and cultural value.
Industry Implications
1. Toy Manufacturing - Innovative, culturally relevant designs can capture new markets and foster brand loyalty.
2. Seasonal Merchandise - Specialized products targeted toward cultural celebrations can create spike sales and gain market differentiation.
3. Ethnic Art and Decor - Integrating authentic art and design elements into consumer goods promotes heritage and artisanship.
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