Baked by Melissa Squishmallows Cupcakes are Here for the Holidays
Michael Hemsworth — December 7, 2024 — Marketing
References: bakedbymelissa & snackandbakery
The Baked by Melissa Squishmallows cupcakes have been launched in collaboration between the baked goods brand and the Jazwares-owned plush toy brand as a series of delicious baked goods perfect for fans to try out.
The cupcakes feature a bite-sized profile that have been created by Co-Founder Melissa Ben-Ishay herself and come in six styles in all. This includes Jericho, Ricardo, Tolef, Cam, Ethel and Myla to give each of the treats a character-inspired profile that takes after a different Squishmallow.
Executive Vice President, Brand and Marketing at Jazwares Gerhard Runken spoke on the Baked by Melissa Squishmallows cupcakes saying, "Squishmallows is a premiere lifestyle brand for every season and this holiday fans can treat themselves, family, and friends to this delicious colorfully customized assortment of indulgent bite-size cupcakes. Collaborating with Baked by Melissa was a delicious new way for fans to experience Squishmallows this holiday season.”
Image Credit: Baked by Melissa
The cupcakes feature a bite-sized profile that have been created by Co-Founder Melissa Ben-Ishay herself and come in six styles in all. This includes Jericho, Ricardo, Tolef, Cam, Ethel and Myla to give each of the treats a character-inspired profile that takes after a different Squishmallow.
Executive Vice President, Brand and Marketing at Jazwares Gerhard Runken spoke on the Baked by Melissa Squishmallows cupcakes saying, "Squishmallows is a premiere lifestyle brand for every season and this holiday fans can treat themselves, family, and friends to this delicious colorfully customized assortment of indulgent bite-size cupcakes. Collaborating with Baked by Melissa was a delicious new way for fans to experience Squishmallows this holiday season.”
Image Credit: Baked by Melissa
Trend Themes
1. Character-themed Desserts - Merging popular plush toy characters with baked goods opens up new avenues for thematic edible treats that engage diverse consumer interests.
2. Collaborative Branding - Partnerships between well-known brands create synergistic products that can penetrate multiple markets simultaneously while appealing to shared fan bases.
3. Bite-size Indulgences - The trend towards smaller, portion-controlled dessert offerings caters to consumers seeking indulgent experiences without the guilt of overconsumption.
Industry Implications
1. Confectionery - Introducing character-themed cupcakes merges the vibrant world of children's toys with the indulgent cupcake market, offering unique cross-industry products.
2. Toy Manufacturing - Collaborations with food brands provide toy manufacturers with unique opportunities to extend their brand presence into edible merchandise.
3. Event and Party Planning - Customized, theme-driven desserts make for attractive additions to party planning services, creating memorable experiences tailored to specific interests.
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