Jazwares Partners with Netflix to Release a Stranger Things Capsule
Kanesa D — February 6, 2025 — Pop Culture
References: jazwares & licensing.biz
Jazwares and Netflix are partnering to create a Stranger Things-inspired collection featuring action figures, dress-up play sets, and toy cars themed like the iconic sci-fi show. This expansive line is perfect for mega fans of the franchise, featuring figures, playsets, toy vehicles, plushies, costumes, and pet products. Arriving just in time for the new fifth season of the show, the collection merges Jazwares' premium toy-making capabilities with one of pop culture's biggest shows.
"Stranger Things has made an indelible mark as a cultural phenomenon, transcending the screen and shaping global trends through 80s nostalgia, music, food, fashion and so much more,” said Josh Simon, vice president of Consumer Products, Netflix. “Coming together with an innovative partner like Jazwares to create the franchise’s first expansive toy line was a natural next step in giving fans around the world new ways to immerse themselves in the universe with the authenticity and storytelling elements they love.”
Interested consumers can purchase the collection through the Jazwares website.
Image Credit: Jazwares
"Stranger Things has made an indelible mark as a cultural phenomenon, transcending the screen and shaping global trends through 80s nostalgia, music, food, fashion and so much more,” said Josh Simon, vice president of Consumer Products, Netflix. “Coming together with an innovative partner like Jazwares to create the franchise’s first expansive toy line was a natural next step in giving fans around the world new ways to immerse themselves in the universe with the authenticity and storytelling elements they love.”
Interested consumers can purchase the collection through the Jazwares website.
Image Credit: Jazwares
Trend Themes
1. Nostalgia-driven Merchandise - Brands are tapping into the power of nostalgia by creating merchandise inspired by iconic eras, appealing to consumers seeking a connection to beloved past cultural trends.
2. Franchise-expansion Collaborations - Collaborations between entertainment giants and toy manufacturers are leading to expansive product lines that allow fans to engage with their favorite franchises across multiple dimensions.
3. Cross-media Storytelling - The integration of storytelling elements from screen to physical products creates immersive experiences for fans, enhancing the engagement with established media franchises.
Industry Implications
1. Entertainment Merchandise - The entertainment merchandise industry is innovating by developing cross-platform product lines that cater to passionate fan bases seeking to own a piece of their favorite franchises.
2. Licensed Toy Production - Licensed toy production is expanding into new territories by collaborating with entertainment entities to create themed products with high collectability and story-driven appeal.
3. Pop Culture Collectibles - The pop culture collectibles industry is experiencing growth through limited editions and specialty items that capitalize on media buzz and fan devotion.
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