The Clothesless Matchbox Barbie Calendar Provokes Legal Problems
Katie Cordrey — December 3, 2010 — Naughty
References: web.orange & anorak
The Matchbox Barbie calendar is the work of students Breno Cosa and Guilherme Souza of the Brother Ad School, Buenos Aires. Their calendar depicts two unclothed Barbies posing on the beach, creating scenes which have stirred up quite a controversy.
The creative students claim that the Matchbox Barbie calendar was created in cooperation with Matchbox cars –- a toy that, like Barbie, is owned by Mattel. Reportedly, the claim is not true and at least one Mattel representative has indicated that the company plans to take legal action against the creators.
The creative students claim that the Matchbox Barbie calendar was created in cooperation with Matchbox cars –- a toy that, like Barbie, is owned by Mattel. Reportedly, the claim is not true and at least one Mattel representative has indicated that the company plans to take legal action against the creators.
Trend Themes
1. Controversial Artistic Collaborations - The Matchbox Barbie calendar controversy highlights the trend of artists collaborating with iconic brands to create provocative pieces.
2. Legal Challenges in Brand Partnerships - Mattel's planned legal action showcases the trend of legal disputes arising from unauthorized collaborations between artists and established brands.
3. Unconventional Marketing Strategies - The Matchbox Barbie calendar controversy reveals the trend of using controversial and attention-grabbing marketing campaigns to generate buzz and spark discussion.
Industry Implications
1. Art and Fashion - The controversial Matchbox Barbie calendar presents disruptive innovation opportunities for artists and fashion designers to collaborate on boundary-pushing projects.
2. Intellectual Property and Trademarks - The legal issues surrounding the Matchbox Barbie calendar creation highlight the need for innovative solutions and services in the intellectual property and trademark industry.
3. Advertising and Public Relations - The attention and controversy generated by the Matchbox Barbie calendar can be leveraged by advertising and PR professionals to explore new, bold marketing strategies.
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