As more and more consumers turn to the web and apps for shopping, these social media fashion campaigns help to alert savvy shoppers of deals and purchases that would be the most appealing to them. But before garments can even hit stores, some brands and designers are turning to social media in order to invite fans from all over the world onto the runway. Leading up to its fashion show, Burberry captivated those hungry for fashion with WeChat and the looks from this year's Adidas NEO fashion show were curated by a youthful audience on Twitter.
Since there are some who are eager to be the first to get their hands on a designer garment, some great campaigns that tease include C&A's 'Fashion Lock' stunt and print ads for the Isabel Marant H&M Collection, which were only revealed with a Tweet.
33 Social Media Fashion Campaigns
From Hashtag Currency Shops to Tweet-Powered Fashion Shows:
Laura McQuarrie — Oct 27, 2014 — Marketing
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Social Media Lingerie Ads
The Miss Crofton Snapchat Campaign Adopts a Racy Message
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Social Media-Sourced Models
These Unconventional Diesel Models Were Spotted on Social Media
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Instagram-Casted Fashion Ads
The Marc by Marc Jacobs Fall 2014 Campaign Stars Fresh Faces
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Hashtag Currency Shops
The Daisy Marc Jacobs Pop Up Shop Will Accept Tweets as Payment
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Sensual Hashtag Fashion Ads
The Calvin Klein Underwear Fall 2014 Campaign Stars Lara Stone
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Social Media Footwear Campaigns
I Heart Ugg Launches Tween Line with Mobile Photo Editor Aviary
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Social Fashion Lookbooks
Aritzia's Fall for Us Instagram Campaign Features Candid Celeb Shots
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Shoppable Instagram Accounts
Vogue Instagram Sends Followers Links to Purchase Liked Items
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Social Media Concept Stores
The Karl Lagerfeld Concept Store in Amsterdam is More Than Clothes
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Web Shopping Stylist Services
ASOS Now Lets You Chat with an Online Personal Stylist for Free
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Personal Video Fashion Campaigns
Giorgio Armani Uses Social Media to Showcase Consumers
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Locked Social Media Hangers
This C&A Fashion Stunt's Hangers Only Open with Enough Facebook Likes
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Virtual Scarf Modeling Apps
The Emilio Pucci Scarfie App Lets You Try on Designer Scarves
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Fashion-Promoting Hairstyle Pinboards
The 'UNIQLO HairDo' Pinterest DIYs Match Its Latest Fashions
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Fashion-Inspired Meals
The Uniqlo Recipe App is Inspired by Its LifeWear Philosophy Collection
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Social Fashion Shows
'The Social Catwalk' Topshop Runway Show Connects to Instagram & Facebook
15
Mini Makeover Taxi Rides
The Birchbox UK London Taxi Cabs Gives Free Rides and Beauty Touch-Ups
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Personal Shopping Services
Zappos' Free Personal Web Shopper Service Suggests Style Matches
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Fashion Messaging Campaigns
Burberry's Luxury Fashion Campaign Makes Use of WeChat
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Immersive Virtual Fashion Shows
Topshop Unique Fall 2014 Fashion Will Be Virtually Presented
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Social Media Collaboration Campaigns
The Estée Lauder Campaign is Relaunched Using Flipboard
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Soleful Dating App Stunts
Keep's Tinder Dating Profile Appeals to Those Who Love Shoes
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All-Purpose Denim Campaigns
Mark's Jean's Campaign Touts Denim as the Go-To Pants for Men
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Social Media Fashion Campaigns
The J Crew Pinterest Collaboration Debuted the Fall Catalog
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Sneaky Tweet-Revealed Ads
These Ads for the Isabel Marant H&M Collection Cleverly Use Twitter
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Image App-Based Runways
Rebecca Minkoff Uses Snapchat to Release Her Upcoming Line
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Hashtag-Driven Fashion Recommendations
Zappos Teams with Instagram to send #OOTD Shopping Tips
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Tweet-Powered Fashion Shows
The Adidas NEO Fashion Show Will Be Curated By Teens' Twitter Votes
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Pinboard-Retailer Holiday Collabs
The 'Dear Topshop' Campaign Makes It Easy to Buy from Topshop
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Personalized Pin-Based Retail
Zappos 'PinPointing' App Offers Suggestions Based on Pinterest Posts
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Cellphone-Kissing Campaigns
The 'Burberry Kisses' Cosmetics Campaign Sends Virtual Love
Related Ideas
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Musician-Approved Fashion Campaigns
Michael Kors X Suki Waterhouse Unveil a Vacation-Ready Line
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Celebrity-Fronted High-Fashion Campaigns
Versace's 2024 Icons Campaign Embodies the Brand's Ethos
AI-Driven Dreamy Fashion Campaigns
ETRO's Spring 2024 Ad Campaign Uses Artificial Intelligence
Positive Social Media Campaigns
The New Tumblr Campaign Champions Community Over Controversy
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
AI-Powered Styling Apps
StyleHack Changes the Way People Dress with AI Style Analysis
Designer-Led E-Commerce Partnerships
eBay Joins Willy Chavarria During Paris Fashion Week
Immersive 3D Fashion Exhibits
Portal:M x Virtual Fashion Exhibition Host a Phygital Experience
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
High Fashion Holiday Campaigns
The Jacquemus Holiday 2024 Campaign is Titled Winter Retreat
90's Archival Footwear Pop-Ups
Dr. Martens Hosted a 'Buzz Bus' in NYC
Soccer Jersey-Inspired Fashion
Balenciaga's Soccer Series Draws Inspiration From the Sport
Viral Social Shopping Apps
The Claim App Helps Gen Z and Brands Authentically Discover One Another
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Fashion Brand Christmas Ads
Chanel's 'Winter Tale' is a Magical Holiday Ad from the Luxury Icon
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
CGI-Created Fashion Campaigns
Coach's Find Your Courage Campaign Stars Virtual Human imma
Metaverse-Launched Luxury Fashion Collections
The Coach Spring 2024 Capsule is in the Metaverse
Employee Fragrance Campaigns
Lidl's Fragrance Campaign Features Local Talent with Celebrity Names
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Star-Studded Tech Campaigns
Jewellery Pros and Music Talent Promote the Bose Ultra Open Earbuds
Same-Day Fashion Rental Deliveries
Hurr x Deliveroo Helps Users Quickly Receive Pre-Loved Styles
Celebrity-Led Luxury Handbag Campaigns
BALENCIAGA and Kim Kardashian Join Forces
Cinematic New Year Campaigns
Prada Releases Its High-Fashion Campaign for Chinese New Year
Consumption-Inspired Fashion Capsules
LOUTRE snd Dover Street Market Work on a New Capsule
One-of-One Clothing Collections
mmERCH Uses Generative Design to Create "Neo-Couture"
Movement-Inspired Fashion Campaigns
The Bottega Veneta's Going Places Features Going Places
Multichannel Retail Campaigns
Urban Outfitters' 'Happy Lolidays' Campaign is Engaging
Mens Underwear Campaigns
David Beckham Stars in the News BOSS ONE Bodywear Campaign
Convention-Challenging AC Campaigns
Samsung's WindFree Ad Stars a Savvy Grandma-Fluencer
Dynamic Sci-Fi Fashion Collabs
Fendi and MAD Architects Join Forces on a Futuristic Capsule
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
Star-Studded Bag Campaigns
Balenciaga Unveils the New Rodeo Handbag Campaign
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Bold Fashion Runway Statements
Madre Natura Introduces The Last Season Collection
Regenerative Designer Fashion Shows
eBay will Host an 'Endless Runway' Showcasing Pre-Loved Looks
Stylish Fashion Campaigns
Marc Jacobs Unveils its Spring 2025 ‘MarcWorld’ Campaign
Social Commerce Platforms
21 Buttons is a Social Fashion Shopping Network
Next-Generation Fashion Campaigns
REVOLVE Partners with Jeon Somi for a Gen Z Campaign
Social Media App Campaigns
Snapchat Promotes Creators in a Bold Campaign Amid TikTok Uncertainty
Luxury Department Store Takeovers
Burberry and Harrods Offer an Immersive Shopping Experience
Retail-Based Pop-Star Takeovers
H&M and Charli xcx Host a Surprise Event at Times Square
Live Shopping Flagships
Outlandish's Santa Monica Location Supports Live Social Media Shopping
Sustainability-Driven Fashion Campaigns
pitusa's Sustainability Campaign Focuses on Reducing Waste
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Modern Women-Exploring Luxe Fashion
The Fendi SS24 Series was Unveiled on the Runways
Humorous Collab Fashion Campaigns
Barbour and Maison Kitsuné Launches a New Campaign
Fashionable Technical Sportswear
Stella Mccartney's 2024 collection Offers Sporting Excellence
Historic Fashion Try-Ons
The Design Museum's London Fashion Exhibition Integrates AR Mirrors
Gamified Shopping Apps
Yaysay Combines AI-Powered Personalization & Gamification
Virtual Clothing Designers
Nordcurrent's Pocket Styler Studio is a New Fashion Creation Platform
Friendship-Promoting Fashion Campaigns
Tommy Hilfiger's Spring 2024 Features Kendall Jenner
Fashion AI Platforms
AI Fashion Concierege App 'Aesthetic' Creates a Tailored Shopping Experience
Fandom-Friendly Campaigns
WhatsApp & Netflix Unite for a Squid Game Fandom Celebration
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Hands-Free Driving Campaigns
Ford UK's Social Campaign Shares Merch for the "Passenger Princess"
Global Fashion Promotions
E-Commerce Giant SHEIN Launches Extended Holiday Shopping Event
Gen Z-Focused Coachella Campaigns
Pinterest Partners With Coachella to Connect With Gen Z
Interactive Shoppable High-Fashion Films
The Saint Laurent Summer 2024 Collection is Chic
Curated Live Fashion Resale
Poshmark Launches Posh Party LIVE as a New Virtual Shopping Experience
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Slick Architect-Inspired Fashion Campaigns
The New Norse Projects Campaign Celebrates Delivery 2
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Luxury Valentine’s Day Campaigns
Gucci’s Together Valentine’s Day Campaign Emphasizes Connection
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Fashion-Forward Layering Lines
SHEIN Introduces Weather-Adaptive Fashion Collection
Fall-Ready Denim Campaigns
Pacsun Launched Its Interactive Better in Baggy Denim Campaign
Graphic Fashion Animation Campaigns
Louis Vuitton Remasters Takashi Murakami's Superflat Animation
Trend Prediction Services
Tagwalk Revolutionizes Fashion Forecasting with a New AI Dashboard
Inventive Retail Strategies
H&M is Working to Localize Its Shopping Experience
New Year-Inspired Fashion Collections
Alexander McQueen Launched a 2025 Lunar New Year Campaign
Web3 Fashion Show Initiatives
Runway Magazine Launches Re-Inventing the Runway
Circular Fashion-Enabling Partnerships
Coach and Poshmark's Collaboration Makes Buyer Resale Easy
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Phygital Fashion Retail Experiences
Macy's mstylelab Digital Shopping Platform is Immersive
Quilted Jewelry Campaigns
Chanel's Coco Crush Campaign Stars K-Pop Star Jennie
Maturity-Inspired Fashion Campaigns
Kachorovska Recently Launched Its Fall/winter 2023-24 Campaign
Sophisticated Footwear Campaigns
Miu Miu and Church Introduce Their Second Collaboration
Celebrity-Designed Street Fashion
Victoria Beckham Partners with Mango on a New Collection
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Lunar New Year Campaigns
self-portrait's New Collection Celebrates Family Tradition
Luxury Handbag Social Integrations
Prada and Miu Miu Add New Options to Snap's Bitmoji Wardrobe
Social Shopping Apps
Locker Helps Users Organize, Share, and Earn from Online Wishlists.
In-Store Audience Engagement Solutions
Social Shelf® Has a Novel Approach to Customer Engagement
Empowering Woman-Inspired Campaigns
Stuart Weitzman Launches 'How Lovely to Be a Woman'
Dynamic Fall-Centric Fashion Shows
JORDANLUCA Unveils FW24 During Milan Fashion Week
Integrated Influencer Marketing Platforms
SocialTalk Helps Users Discover, Track, and Connect
Re-Released Fashion Collabs
H&M is Sharing Pre-Loved Styles from Guest Designer Collaborations
Fashion Gaming App-Updates
Fashion Gaming App 'Drest' Launches New Update
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Music-Themed Fashion Apps
Upstream Allows You to Shop the Same Brands Your Favorite Musicians Do
Personal Shopping Apps
Beamble is Redefining Luxury with On-Demand Personal Shopping
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Intimate Customized Denim Events
Mars the Label Brings its Friends with Mars Event to London
Data-Powered Second-Hand Trading Campaigns
Vinted Debuted the Re~invinted, a Data-Powered Campaign
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Dynamic Mobile Fashion Games
Tommy Hilfiger Unveils a New Mobile Fashion Game Called FashionVerse
Social Marketplace Updates
Instagram Launches a Marketplace to Better Connect Brands and Creators
Social Shopping Networks
Stage TEN Empowers Creators to Build Their Own Live Shopping Channel
Musical NFC Hoodies
Balenciaga's Limited-Edition Apparel Shares an Exclusive Music Track
Brand Refresh Preview Events
Closer Previews for Anticipation at a Lively Cheap Monday Event
Shoppable Luxury Fashion Films
Louis Vuitton Delivers Resort 2024 with an Interactive Experience
Wasteful Fashion Campaigns
Vestiaire Collective Reminded People to Shop Mindfully on Black Friday
Poeticized Luxury Fashion Campaigns
Club 21 Debuts its Cinematic 'Salute The Detail' Campaign
Lunar New Year-Themed Campaigns
Miu Miu’s 2025 Chinese New Year Campaign Presents 'The Encounter'
Social Shopping Features
YouTube Introduces a New 'Shopping Collections' Feature for Creators
Comprehensive Apparel Brand Campaigns
Apparel Group Launches Its Expansive 'Summer-Time' Campaign
Authentic Fashion House Campaigns
Gucci's Spring/Summer 2024 Collection Celebrates Real Women
Social Media Forecasting Tools
WGSN TikTok Analytics Harness Data, Insights and More
Marketing Social Advocacy Tools
Nut Tree Helps Smaller Brands Boost Their Presence
Star-Led Luxury Fashion Campaigns
PRADA's Re-Nylon Collection Welcomes Renowned Actors
Social Media-Inspired Merch Ranges
The X Merch Collection Includes Two Styles
Shared Fashion Pop-Ups
eBay UK is Inviting Love Island Fans to Shop the Nation’s Shared Wardrobe
Youth Intern Social Stunts
Louis Vuitton Hires a 13 Year Old Intern After Sketches Went Viral
Stylistic Footwear Campaigns
Bata Launched its 'Make Your Way' Campaign with a Focus on Comfort
Grande Shimmeering Runway Shows
Saint Laurent Presents its Summer 2024 Womenswear at PW
Crowdsourced Outfit-Picking Apps
Choiced Let's Users Crowdsource Their Outfit Options
Influencer-Starring Fashion Campaigns
PrettyLittleThing Debuts a New Campaign with Cindy Kimberly
Personalized Fashion Advice Tools
Urban Stylers Offers Personalized Virtual Styling and Advice
SaaS Influencer Marketing Tools
Beeing Social Launches 'Buzz Bee Buzz' for Influencer Marketing
Activism-Focused Apparel Capsules
Aéropostale and Global Citizen Launch a New Apparel Collection
Fashion Discovery Platforms
Hangr Helps You Find Style Inspo and Ideas with Community Support
Luxurious Spring-Ready Streetwear
AMBUSH Presents a Look at its New Collection for SS24
Short-Form Fashion Competitions
#TikTokFashion Challenges Users to Create and Share Their Design
Empowering Consumer-Centric Campaigns
Which? Launches a Festive Campaign to Empower Shoppers
Occasion-Driven Apparel Retailers
Windsor Fashions Llc Expands into the Canadian Market
Pre-Loved Ancestral Apparel
McCann Japan and SAFARI Debut the Second Life Social Commerce Platform
Local Hotspot Fashion Shoots
Marine Serre 'Heartbeat' Campaign Was Lensed in Hair Salons and Cafes
Celebrity-Fronted Marketplace Campaigns
AliExpress Announces David Beckham as Global Ambassador
Social Media Visibility Boosting
Instagram hashtags is a Free Service to Enhance Your Instagram