Giorgio Armani Uses Social Media to Showcase Consumers
Nicole Ballantyne-Choo — August 14, 2013 — Marketing
References: news.armani & fashionotes
Giorgio Armani wants to get personal with fans in the Frames of Life Campaign.
The talented designer has turned to the app VideofyMe to encourage people to wear the stylish sunglasses from the new line. All people have to do is take a video with the app of themselves with their friends wearing the sunglasses. To show Armani just how amazing your group is, add personal music and show that you're having an amazing time. Once your short film is complete, simply upload your fun-filled video to a social media platform such as Instagram with the color filter #FRAMESOFYOU. The fashion house will then watch the videos and pick favorites to be featured on the Frames of Life website.
Giorgio Armani is the first to interact with fans using a social video campaign.
The talented designer has turned to the app VideofyMe to encourage people to wear the stylish sunglasses from the new line. All people have to do is take a video with the app of themselves with their friends wearing the sunglasses. To show Armani just how amazing your group is, add personal music and show that you're having an amazing time. Once your short film is complete, simply upload your fun-filled video to a social media platform such as Instagram with the color filter #FRAMESOFYOU. The fashion house will then watch the videos and pick favorites to be featured on the Frames of Life website.
Giorgio Armani is the first to interact with fans using a social video campaign.
Trend Themes
1. Personal Video Fashion Campaigns - Integrating personal videos into fashion campaigns to engage consumers and showcase products in a more interactive and personalized way.
2. Social Media Brand Engagement - Using social media platforms like Instagram to encourage user-generated content and foster a sense of brand community and engagement.
3. Selective Feature Curation - Curating and featuring user-generated content to showcase the creativity and style of consumers, allowing them to become brand ambassadors.
Industry Implications
1. Fashion - Fashion brands can leverage personal video campaigns to create a deeper connection with consumers and drive brand loyalty.
2. Social Media Marketing - Social media marketers can explore innovative ways to engage audiences using user-generated content and collaborative campaigns.
3. Technology - Tech companies can develop video-sharing apps like VideofyMe that facilitate brand interactions and empower consumers to create and share personalized content.
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