Zappos Teams with Instagram to send #OOTD Shopping Tips
Jamie Danielle Munro — March 22, 2014 — Fashion
References: labs.apps.zappos & psfk
Fashion recommendations come from a number of different sources, including friends, family and especially social media sites. Zappos is tapping into the potential of Instagram by planning on sending recommendations to users who frequently take photos of themselves with the hashtag OOTD (outfit of the day).
To avoid annoying people who are not looking for these fashion recommendations from the e-commerce company, users must tag their photos with #NextOOTD. The best part is this entire process is completely personalized, so tips will be sent out based on one's style preferences and previous posts. The project is still in development mode, and apparently only a single person is behind it right now. Hopefully Zappos will take this idea to the next level and make personal shopping and Instagram much more collaborative.
To avoid annoying people who are not looking for these fashion recommendations from the e-commerce company, users must tag their photos with #NextOOTD. The best part is this entire process is completely personalized, so tips will be sent out based on one's style preferences and previous posts. The project is still in development mode, and apparently only a single person is behind it right now. Hopefully Zappos will take this idea to the next level and make personal shopping and Instagram much more collaborative.
Trend Themes
1. Hashtag-driven Fashion Recommendations - Zappos and Instagram are leveraging the power of hashtags to deliver personalized fashion recommendations.
2. Social Media Fashion Influence - Fashion recommendations are increasingly influenced by social media sites like Instagram.
3. Personalized Shopping Experience - Zappos aims to create a more collaborative and personalized shopping experience using social media platforms.
Industry Implications
1. E-commerce - The collaboration between Zappos and Instagram presents an opportunity for e-commerce companies to leverage social media for personalized recommendations.
2. Fashion - The fashion industry can benefit from the integration of social media platforms to provide personalized shopping experiences to customers.
3. Social Media - Social media platforms like Instagram have the potential to disrupt the way people shop and receive fashion recommendations.
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