Retailers are increasingly relying on clever advertising as a technique to draw in new buyers to their brand, and these striking shoe campaigns are some creative examples of how companies are using unique methods to attract consumers.
While back in the day footwear advertisements simply featured the image of the actual product, modern day individuals require something much more engaging and visually stimulating to catch their attention. These striking shoe campaigns feature all sorts of imaginative concepts and outside-the-box references, turning the ad into more of a humorous or touching story instead of a clear-cut product placement.
From floor-sprawling shoe ads to butt-kicking shoe campaigns, these striking shoe advertisements will certainly grab the attention of anyone looking for a new pair of kicks.
42 Striking Shoe Campaigns
42
Blank Slate Shoe Catalogs
The United Nude SS12 Lookbook Stars Whited-Out Models
41
Photoshop Shoevertising
The Khuong Nguyen Christian Louboutin 2011 Stories Campaign
40
Red Carpet Shoe Ads
The Shoes in the Miu Miu SS 2011 Campaign Are the Center of Attention
39
Sophisticated Shoe Campaigns
The Betts AW11 Collection is Simple, Sleek and Contemporary
38
Lusty Lounging Shoe Campaigns
The Jennifer Hawkins Siren Shoes Ads are Playfully Seductive
37
Tree-Climbing Ads
The Aldo Spring 2012 Campaign Stars Anais Pouliot
36
Corvette-Centered Shoe Catalogs
The Del Toro SS13 Lookbook is Captured in the Miami Heat
35
Head-Smacking Heels
The Giuseppe Zanotti Spring 2010 Ads Grab Attention For Two Reasons
34
Rooftop Footwear Ads
The RMK SS12/13 Campaign Stars a Feminine Anja Konstantinova
33
Butt-Kicking Shoevertising
Diesel Kick Ass Ads Show Diesel Sneakers are Not Made for Running
32
The Force-Inspired Footwear
The Adidas Star Wars 2010 Campaign Embodies Classic Characters (UPDATE
31
Hipster Hangout Shoe Ads
The SWEAR 2010 Fall/Winter Collection is Frisky
30
Femme Fatale Footwear Ads
The Bionda Castana Fall 2012 Campaign is Inspired by Film Noir
29
Large Red-Heeled Editorials
CR Fashion Book ‘Ruby Sparks’ Compiles Fall 2012R
28
Crushed Shoe Campaigns
Stolpern Accident Insurance Evokes Car Accidents Through Broken Shoes
27
Unpredictable Footwear Ads
This Rider Sandals Campaign Communicates Flip-Flop Versatility
26
Glamorous Poolside Shoe Campaigns
The Brian Atwood Spring 2013 Collection Features Flashy Heels
25
Biblical Shoe Campaigns
Tomo Kembery Recreates Iconic Christian Art for God is a DJ by PUMA
24
Superimposed Shoevertising
The Beymen SS10 Campaign Employs Unique Graphic Effects
23
Floor-Sprawling Shoe Ads
The Lara Bohinc Spring 2011 Campaign Brings the Focus from the Ground Up
22
Muscular Shoevertising
Caesar Lima's 'WYAO Run' for K-Swiss Features Ripped Runners
21
Critter Slipper Campaigns
These Zoo of Sao Paulo Ads Invite Nocturnal Animal Visits
20
Sensual Shoe Features
Le Closet Mag 3 Highlights Hotties in Fresh Kicks
19
Sandy Shoevertising
The Fabi Shoes Spring Summer 2010 Campaign
18
Shoe-Covered Mouth Ads
This Advertisement for MAX Shoes Showcases Clever Product Placement
17
Piled Possession Prints
These Camper Footwear Ads Place Your Tootsies On Top
16
Pinata-Smashing Sneaker Ads
The 'Energie Nice Kicks' Campaign is Vibrantly Destructive
15
Assembly Line Fashion Ads
The H&M Accessories Spring/Summer 2012 Campaign is Uniformed
14
Faceless Footwear Features
Android Spotlights its Spring 2010 Line
13
Smelly Shoe Ads
The Baruel Tenys Pe Campaign Fights Foot Odors
12
Papercraft Sneaker Campaigns
The DIY Cutout Shoe is a Clever Interactive Ad for the Adidas ZX
11
Colorblocked Shoe Campaigns
Humanic Spring 2010 Ads Feature Fun Splashes of Color
10
Stacked Shoe Campaigns
The IKEA Hemnes Ad Campaign is Shoetastic
9
Shoe-Converted Skate Ads
The Desigual Linea Invierno Campaign Promotes Its Winter Collection
8
Collaged Footwear Campaigns
The Vögele Shoe Ads are Sensual and Artistic
7
City-Sole Ads
The Reflex Spray Campaign Helps to Reduce Muscle Pain Instantly
6
Panting Runner Prints
This Eqdom Auto Loans Ad Offers a Much-Needed Rest
5
Switched Extremity Advertising
This Mojari Shoes Campaign Gives the Floor a High Five
4
Painful Shoe Aid Ads
This Nexcare Foot Patches Ad Depicts Relief from Painful Foot Woes
3
Earth-Shattering Shoes
The Nike Shox Ad Campaign Tears up the Ground
2
Creative Shoe Ad Illustrations
The Timberland New Market Boot Gives a New Outlook on Life
1
Shattered Shoes
Saatchi & Saatchi Pair With Lamisil to Promote Fungus-Free Feet
Related Ideas
Open-Stitch Designed Lifestyle Shoes
Nike Highlights a Look at the Killshot 2 Sneaker
Dynamic Chunky Branded Sandals
adidas' Adilette 22 XLG Silhouette is Secured by a Heel Strap
Retro-Inspired Sneaker Hybrids
Martine Rose and Nike Create a Hybrid Air Max Sneaker
Curated Back-To-School Campaigns
JD Debuts the New Start Fresh Back-To-School Campaign
Nostalgic Winter Intimates Campaigns
SKIMS' Holiday Campaign Was Inspired by Vintage Magazines
Horror-Themed Phone Campaigns
Samsung's Join the Flip Side Takes Cues from 90s Horror Movies
Storytelling-Forward Footwear Campaigns
Vans Unveils the Old Meets Knu Campaign
Fabulous Fashion Ad Campaigns
The Balmain Spring 2024 Ad Campaign Features Gisele Bündchen
Stealthy Stitched Lifestyle Sneakers
Nike Introduces a Look at its New Killshot 2 Premium Sneaker
Festive Crackled Low-Cut Sneakers
The New Nike Dunk Low Halloween Prepares for the Holidays
Self-Expressive Rugged Boots
Dr. Martens is Launching a Special Wednesday Collection
Superhero-Themed Glamorous Shoes
Marvel and Christian Louboutin Join Forces on a Shoe Capsule
Retail-Exclusive Stark Blue Footwear
These Nike Air Max 95 Trainers are Exclusive to JD
Aggressive Athlete Ads
Nike Launches the Winning Isn’t for Everyone Campaign
Sneaker-Stealing Campaigns
Rob It To Get It by Distance Challenged Customers to Outrun a Sprinter
Brand-Honoring Staple Bold Footwear
Dr. Martens' 14XX Blends New and Retro Brand Themes
Dynamic Thigh-High Tech Sneakers
Voo Store Joins On Running to Create a Unique New Sneaker
Anti-Consumption Natural Ads
The 'Girls Just Wanna Grow Plants' Ad Aims to Reducing Consumption
Juxtaposing Dynamic Running Shoes
The adiSTAR Cushion Sneakers have a Retro Design
Comfort-Focused Fashion Clogs
Free People x Dr. Scholl’s Refreshes a Style for a New Generation
Movement-Focused Womens Footwear
FitFlop Launches Two New Footwear Styles for Active Women
Vibrant Footwear Retro Campaigns
Jack Grealish Stars in the Latest PUMA Palermo Campaign
Impact-Absorption Leather Sneakers
Nike Introduces a New Premium Touch to the Shox Sneaker
Football Boot-Inspired Sneakers
Nike Launches the Air Max Plus Tiempo Sneaker Model
Ingenious De-Influencing Ads
Cuyana's De-Influencing April Fool's Campaign Highlights Greenwashing
Metallic Tinged Football Shoes
The Nike Tiempo Sneaker is Revived in Metallic Hues
Fuzzy Dynamic Collaborative Footwear
Suicoke and Midorikawa Unveil Another Five Finger Shoe
Subtly Remixed Classic Shoes
adidas Reimagines Its Superstar XLG Footwear Model
Sleek Low-Cut Lifestyle Sneakers
Nike Presents the New Court Shot Sneaker with Minimal Design
Plastic-Heavy Fashion Campaigns
Anonymous Club and PUMA Debut a New Collaboration
Weatherized Lifestyle Sneakers
adidas Introduces its GORE-TEX Gazelle for the Season Ahead
Athlete-Backed Shoe Campaigns
Nike Released Awaken Your Madness with International Soccer Players
Sophisticated Monotonal Footwear
adidas Spotlights the Formal Stan Smith Freizeit Shoe
Premium Low-Cut Lifestyle Sneakers
Nike Unveils a Stealthy Air Force 1 Low Paris Sneaker
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Formal-Ready Collaborative Footwear
CLOT and adidas Join Forces on a New Sneaker Model
Vibrant Distressed Shoe Silhouettes
Converse and ADER ERROR Launched a Second Collaborative Drop
Crackled Holiday-Inspired Shoes
Nike Debuts the Dunk Low and Air Force 1 in 'Halloween' Iterations
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Sporty Fashion Spring Campaigns
adidas Originals Introduces the 1000 Back Campaign
Athletic Apparel Interactive Billboards
Gymshark Unveils the Shoplift Campaign Ahead of Sale
Festival-Ready Footwear Series
ALDO Unveils Various Designs Prepared for Summer Festivals
Modern Fishing Gear Campaigns
Merrell 1TRL Launches the Fly Fisher Campaign
Fast Food-Inspired Beachy Campaigns
Leo Burnett Italia Unveils a New Summery McDonald's Campaign
Candid Furniture Campaigns
Life is Not an IKEA Catalog Shows a Different Side of Home Products
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Gold-Toe Sneaker Lines
The Made in Schiaparelli Sneaker Blends Streetwear & High-End Sensibilities
Sneaker-Converted Dress Shoes
Shinsuke Nakada and adidas Join on the Stan Smith Lux
Comfortable High-Heeled Sneakers
Sneex is Sara Blakely's Latest Venture of Hybrid Footwear
Monstrous-Inspired Heeled Shoes
I Wanna Bangkok Presents the Hulkfoot and Bigfoot Shoes
Revived Dynamic Running Sneakers
adidas' Adistar Cushion 3 Gets a New Visual Update by atmos
Global Handbag Campaigns
Coach's New 'Unlock Your Courage' Campaign Promotes Personal Expression
Perforated Dynamic Cartoonish Boots
MSCHF and Crocs Unveil a Dramatic Yellow 'Big Red Boot'
Knitted Chunky Sneakers
Famous Footwear Boasts the DV Dolce Vita Sneaker
Packaging-Inspired Footwear Designs
adidas Introduces the Unique Box Shoe Through its App
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Luxurious Spring-Ready Sneakers
Burberry Introduces the Dynamic Box Sneakers to its Lineup
Surf Shoe-Inspired Spikey Footwear
The PUMA Mostro Gets a New Vibrant Textural Update
Printing-Inspired Footwear
Taylor Tabbs Re-Imagines the Converse Mid-Tops with HP Aesthetics
Artist-Backed Breakdancing Sneaker
Futura Joins Nike to Decorate the Jam Sneaker Model
Offbeat Fashion Campaigns
ASOS 'Inspired By' Delivers Non-Traditional Inspiration to Style-Seekers
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Designer-Backed Low-Cut Sneakers
adidas and Stella McCartney Create a New Court Boost
Nudist-Themed Sporty Fashion Campaigns
PUMA and NOAH Join Forces on a New Collection
Weatherized Technical Fall Footwear
Suicoke Presents its New Collection for the FW23 Season
Magazine-Integrated QR Features
ARCADE Launches the ELLE x Clarks Shoe Visualiser and Experience
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Sculptural Shoe Activations
Briony Douglas Created a Striking Sculpture Exhibit for Browns Shoes
Stylish Footwear Campaigns
Under Armour Targets Gen Z in its New 'Flex As You Go' Campaign
Olympic-Ready Elevated Footwear
Nike Optimizes its Air Cushioning Tech in New Range of Shoes
Dynamic Collaborative Sneakers
adidas Presents the CLOT Superstar Sneaker with Bold Accents
Modern Updated Football Boots
adida Presents the Modernized Tonal Predator 24 Shoe
Collaborative Cushioned Sneakers
Caroline Hu and adidas Originals Join Forces on the SL 72s
Star-Studded Luxe Fashion Campaigns
Alexander McQueen Presents its Dramatic FW23 Campaign
Iconic Shoe Campaigns
Amina Muaddi's Fall/Winter 2023 Campaign Ushers in 'New Icons'
Dramatic Spiked Sporty Footwear
The PUMA Mostro Returns in a Dramatically Spikey Design
Festive Advent Campaigns
Cadbury's 24 Out-of-Home Ads Represent the Countdown to Christmas
Neighborhood-Inspired Campaigns
Kotn's F/W 2024 Collection is Released with a Witty Short-Film
Celebrity-Fronted Fashion Campaigns
The New Calvin Klein Campaign Features Many Celebrities
Provocative Guerrilla Campaigns
Jewelry Brand MWCurated Uses Fake Infidelity Flyers for Marketing
Doll-Inspired High Heels
The Fantastic Plastic Foot Shoes are Shaped Like a Doll's Tip-Toed Foot
Creative-Backed Footwear Campaigns
G.H. Bass Introduces Its Stepping Out Campaign
Maximalist Pop Art Sneakers
Keiichi Tanaami Joins adidas On a Pair of its Superstars
Spooky Back-to-School Footwear
Keds x Monster High Shares the Styles of Favorite Characters
Anthropomorphic Store Campaigns
IKEA's Short Social Films Promote Its Click-and-Collect Service
Comfort-Focused Footwear Ads
The ALDO Spring 2024 Campaign Highlights Its Pillow Walk Technology
Global Tasmanian Footwear Campaigns
Blundstone Debuts its ‘Well Worn’ Campaign
Sophisticated Running Shoe Silhouettes
Stepney Workers Club Debuts the Amiel S-Strike Sneaker
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Board Game-Themed Fashions
The Shoe Palace x Monopoly Collection Includes an Array of Styles
Sophisticated Footwear Campaigns
Miu Miu and Church Introduce Their Second Collaboration
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Adorable Holiday Campaigns
Burberry's Holiday Campaign Spotlights Dogs and Ducklings
Mid-20th-Century Holiday Campaigns
Saks Fifth Avenue Unveiled its 'Gifts of Delight' Campaign
Stealthy Monochromatic Court Sneakers
Nike Unveils a Look at the Minimal Killshot 2 Sneaker
British Singer-Fronted Shoe Campaigns
Cat Burns Stars in a Clarks Campaign in the Torhill Shoe
Chunky Versatile Trail Sneakers
CT Footwear Introduces the Intruder Collection
Slim-Structural Leather Sneakers
adidas Shines a Spotlight at the Country OG Sneaker
Reimagined Lifestyle Sporty Footwear
adidas' Predator Freestyle Adds a Lifestyle Element
Outdoor Adventure-Inspired Footwear Campaigns
Baffin Launches the Path We Walk Campaign
Iconic Tumbled Leather Footwear
The Dr. Martens Ambassador Leather Collection is Comfort-Focused
London-Inspired Sporty Campaigns
Nike Presents the Pulse of London Campaign Honoring the City
Inaugural Italian Footwear Collections
Mugler's Footwear Capsule is Designed by Casey Cadwallader
Human Connection-Centric Campaigns
Etsy's New Ad Campaign Wants to Keep Commerce Human
Quirky Plant-Based Food Ads
Gosh! Food's Falafel Advertisement is Surprising
Nostalgic Emo Band-Inspired Shoes
adidas is Channelling Teen Angst with the Fall Out Boy Sneakers
Candy-Inspired Shoe Designs
The SB Dunk High "Sweet Tooth" by Nike is Playful and Colorful
South Korea-Inspired Vibrant Shoes
Son Heung-Min Joins adidas on a New X Crazyfast Football Boot
Shoppable Luxury Fashion Films
Tom Ford Allows Consumers to Seamlessly Shop Its Spring 2024 RTW
Women-Themed Fashion Campaigns
Donna Karan New York Launches the Reflections on Women Campaign
Neutral-Toned Patterned Sneakers
Nike's Air Rift Silhouette Joins the 'United in Victory' Lineup
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Artistic Multi-Beverage Ads
The Coca-Cola Family is Spotlighted in this Unique Ad
Swipable Curated Ad Inspiration
Swipify Lets Users Swipe Through the Latest Ad Campaigns
Sophisticated Bridal Collections
Bella Belle Introoduces the Champagne Era Footwear Collection
Dynamic Dramatic Sole Sneakers
Cactus Plant Flea Market and Nike Launch a Flea 2 Sneaker
Loofah-Inspired Textural Sneakers
Caroline Hu Joins adidas on a Special SS24 Collection
Anniversary-Celebrating Storytelling Ads
The Walt Disney Company Mark Marvel's 85th Anniversary
Multi-Generation Footwear Campaigns
Red Wing Heritage's Will Your Wings Stitches Wills Into Boots
Food Court Footwear Shops
Skechers' Food Spot Drives Foot Traffic to the Footwear Store
Playful QSR Campaigns
Cossette Forms the New McDonald's Campaign to Closest Restaurant
Global Storytelling Initatives
Vans Announces its Narrative-Centric Always Pushing Campaign
Hard-To-Read Health Campaigns
A Specsavers Campaign Encourages Movie-Goers to Check their Sight
Hyper-Local Gym Ads
GymBox's Made for London Life Ads Juxtapose City Living and Gym-Going
Nature-Inspired Outdoor Shoe Designs
Notre & Salomon Present an Overview of the Salomon XT-4 Model
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Minimal Retail Collaborative Sneakers
Dover Street Market Presents a Pair of Muted Samba Sneakers
Skateboarding-Inspired Ads
Vans Launched the ‘Always Pushing’ Ad Highlighting Skating Culture
Black Heritage-Inspired Campaigns
Converse Launches the Black Joy Campaign and Collection for 2024
Short Film-Inspired Ads
Apple’s New ‘The Underdogs’ Ad Features Various Apple Products
Celebrity-Endorsed Sneaker Campaigns
Foot Locker and Flo Milli Partner for 'Start with Sneakers'
Beweled Fashion Forward Clogs
Simone Rocha and Crocs Develop Dynamic Heel-Clog Designs
Vibrant Runner-Targeted Commercials
PUMA Southeast Asia Debuts a Community-Based Video Campaign
Comfort-Focused Footwear Campaigns
HEYDUDE Has Appointed Sydney Sweeney as Its Global Spokesperson
Refined Comfort-Focused Footwear Lines
Elizée Aims to Redefine Luxury Footwear
London Creative Loafer Campaigns
G.H. Bass Taps Creatives for the Stepping Out Campaign
Dramatically Designed Chunky Sneakers
Noir Kei Ninomiya and Reebok Create an Instapump Fury
Debut Footwear Lineups
Le Tigre Taps Designer Brands for a New Footwear Collection
Grocery Store Ad Spots
Morrisons, the UK Supermarket Chain, Celebrates Its Low Pricing in This Ad