The Jennifer Hawkins Siren Shoes Ads are Playfully Seductive
Chalaine Mantha — March 28, 2011 — Fashion
References: sirenshoes.au & sassisamblog
The Jennifer Hawkins Siren Shoes campaign for Autumn/Winter 2011 features the newest collection by Hawkins called JLH. The campaign is a feisty mix of dimly lit photography and black-and-white shots. Although the photos are extremely dim-lit, it is still easy to make out the amazing shoe collection modeled by Hawkins herself.
The Jennifer Hawkins Siren Shoes campaign for Autumn/Winter 2011 features some amazing over-the-knee boots, oxford-style booties, peep toes and boots with plenty of buckles. Some styles are more on the masculine and rugged side, but still feature wicked high heels. The footwear can be seen in dark colors such as black and dark brown with an occasional pop of nude. Looking at the campaign images, you may find yourself dreaming of a crisp fall day even though spring hasn't even arrived yet!
The Jennifer Hawkins Siren Shoes campaign for Autumn/Winter 2011 features some amazing over-the-knee boots, oxford-style booties, peep toes and boots with plenty of buckles. Some styles are more on the masculine and rugged side, but still feature wicked high heels. The footwear can be seen in dark colors such as black and dark brown with an occasional pop of nude. Looking at the campaign images, you may find yourself dreaming of a crisp fall day even though spring hasn't even arrived yet!
Trend Themes
1. Dim-lit Photography in Shoe Campaigns - Dim-lit photography as a trend in shoe campaigns can create a seductive and alluring atmosphere, which can help in promoting the product.
2. Mixed and Rugged Shoe Styles - A trend in mixed and rugged shoe styles can lead to a unique design aesthetic, which can be appealing to consumers looking for something different from traditional shoe designs.
3. Buckled Boot Designs - The trend in buckled boot designs can appeal to consumers who want a more edgy and daring look to their footwear, creating a disruptive innovation opportunity for shoe designers.
Industry Implications
1. Fashion Industry - The fashion industry can take advantage of dim-lit photography and mixed and rugged shoe styles trends to elevate their brand and create a unique voice in the market.
2. Footwear Industry - The footwear industry can capitalize on the trend in buckled boot designs by creating innovative new products that appeal to consumers who want a more daring and edgy look to their footwear.
3. Advertising Industry - The advertising industry can consider using dim-lit photography to create a seductive and alluring atmosphere in their campaigns, which can help them to increase brand awareness and entice consumers.
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