The 'Energie Nice Kicks' Campaign is Vibrantly Destructive
Meghan Young — January 12, 2012 — Fashion
References: energie.it & ibelieveinadv
The 'Energie Nice Kicks' campaign shows just what these sneakers are capable of. From smashing watermelons to destroying pinatas, these shoes are as tough as they are stylish. This ad campaign shows that with the right footwear, a person can be prepared for just about anything.
Conceived and executed by Hello Sunshine, an ad agency based in Paris, France, the Energie Nice Kicks campaign nevertheless conveys this belief very artistically. It uses only the most vibrant products to display the capabilities of these sneakers. The print ads are eye-catching and fun. Art directors Dawn Ng and Raphaël Almazan knew exactly how they wanted to draw in potential customers. With stunning colors and artistic flair, it's hard to ignore this campaign.
Conceived and executed by Hello Sunshine, an ad agency based in Paris, France, the Energie Nice Kicks campaign nevertheless conveys this belief very artistically. It uses only the most vibrant products to display the capabilities of these sneakers. The print ads are eye-catching and fun. Art directors Dawn Ng and Raphaël Almazan knew exactly how they wanted to draw in potential customers. With stunning colors and artistic flair, it's hard to ignore this campaign.
Trend Themes
1. Vibrant Advertising Campaigns - Advertisers can explore using vibrant and visually striking campaigns to capture the attention of potential customers.
2. Durable and Stylish Footwear - The popularity of shoes that are both durable and fashionable presents an opportunity for innovative shoe makers.
3. Artistic Product Demonstrations - Brands can showcase their products in visually captivating and artistic ways to create a memorable impact on consumers.
Industry Implications
1. Advertising - The advertising industry can embrace vibrant and visually appealing campaigns to engage audiences and enhance brand awareness.
2. Footwear - The footwear industry can focus on creating durable and stylish shoes that cater to the needs and preferences of fashion-conscious consumers.
3. Creative Design - The creative design industry has the opportunity to integrate unique and artistic elements into product demonstrations and brand promotions.
4.1
Score
Popularity
Activity
Freshness
