The Adidas Star Wars 2010 Campaign Embodies Classic Characters (UPDATE
Meghan Young — December 23, 2009 — Marketing
Although Trend Hunter has already brought to you news of the Adidas Star Wars 2010 collection, the campaign has recently been released. A combination of two must-have/must-watch staples, the campaign may seem a little too literal and corny for some, but absolutely exciting for many others.
Featuring ten different sneakers, the Adidas Star Wars 2010 campaign centers around ten classic characters. Check out the gallery to see everyone from Princess Leia to Storm Troopers. I know you’ll enjoy the campaign.
Featuring ten different sneakers, the Adidas Star Wars 2010 campaign centers around ten classic characters. Check out the gallery to see everyone from Princess Leia to Storm Troopers. I know you’ll enjoy the campaign.
Trend Themes
1. Character-inspired Campaigns - Opportunity for brands to create campaigns centered around popular characters to engage their target audience.
2. Nostalgic Collaborations - Collaborations between brands can tap into nostalgia and create buzz among consumers.
3. Pop Culture Fashion - Fashion brands can capitalize on pop culture references to appeal to fans of specific franchises and characters.
Industry Implications
1. Fashion - Fashion brands can collaborate with popular franchises to create unique and collectible footwear collections.
2. Marketing - Marketers can explore character-inspired campaigns to connect with consumers on an emotional level and generate excitement for their products.
3. Entertainment - Entertainment brands can partner with fashion companies to promote their characters and expand their presence in the fashion industry.
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