Stolpern Accident Insurance Evokes Car Accidents Through Broken Shoes
Allison Love — May 17, 2010 — Marketing
References: stolpern.ch & adsoftheworld
Stolpern Accident Insurance company's newest ad campaign plays to the everyday person, using shoes as their visual aid targeting all types of audience. Their (in my view) hilarious tag line, "In Switzerland, more people are injured each year in tripping accidents than in car accidents," highlights the everyday accident prone people.
The images of crushed shoes the Stolpern Accident Insurance company uses range from a red high heel to business shoes and sneakers, covering all their clientele base. If this campaign was supposed to invoke laughter, it's working because I find it to be extremely amusing and effective.
The images of crushed shoes the Stolpern Accident Insurance company uses range from a red high heel to business shoes and sneakers, covering all their clientele base. If this campaign was supposed to invoke laughter, it's working because I find it to be extremely amusing and effective.
Trend Themes
1. Visual-based Advertising - Insurance companies leverage creative visuals to produce humorous advertising campaigns targeting everyday individuals.
2. Targeted Insurance Advertising - Ad campaigns use humor to highlight specific areas of insurance coverage, such as tripping insurance.
3. Everyday Peril Advertising - Insurance campaigns use relatable everyday visuals to emphasize the importance of insurance coverage for the everyday person.
Industry Implications
1. Advertising - Creative ad campaigns seek to stand out in a crowded market by using humor and relatable visuals.
2. Insurance - Insurance companies are using targeted advertising to highlight specific types of coverage, such as tripping insurance.
3. Fashion - The use of shoes in Stolpern Accident Insurance's ad campaign could drive increased interest and sales in unique and trendy shoe styles.
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