This Nexcare Foot Patches Ad Depicts Relief from Painful Foot Woes
Kyle Towers — April 27, 2013 — Marketing
References: nexcare & adsoftheworld
These print ads for Nexcare Foot Patches by Grupo CP show a light at the end of the tunnel for foot pain.
The ads depict high-heel shoes covered in barbed wire. This would suggest that the shoes are compared to something that would cause a great deal of pain. This is an interesting comparison when put in this light, especially because some women might see similar imagery when they look at a pair of high-heels.
The Nexcare Foot Patches are the advertised solution to this problem as suggested by the words "the last scream of fashion." As inferred, the foot patches will aid the pain caused by shoes. It is an effective way to use shocking imagery to get their message across.
The ads depict high-heel shoes covered in barbed wire. This would suggest that the shoes are compared to something that would cause a great deal of pain. This is an interesting comparison when put in this light, especially because some women might see similar imagery when they look at a pair of high-heels.
The Nexcare Foot Patches are the advertised solution to this problem as suggested by the words "the last scream of fashion." As inferred, the foot patches will aid the pain caused by shoes. It is an effective way to use shocking imagery to get their message across.
Trend Themes
1. Shocking Imagery Marketing - Using visually striking and provocative images in advertising campaigns to grab attention and communicate messages effectively.
2. Pain Relief Solutions - Developing innovative products and treatments to alleviate foot pain caused by uncomfortable footwear.
3. Awareness of Foot Health - Increasing consumer awareness about the potential health risks and consequences of wearing ill-fitting or painful shoes.
Industry Implications
1. Footwear - Opportunities to create and market comfortable and stylish footwear that prioritizes foot health and pain relief.
2. Advertising - Exploring unconventional and attention-grabbing visual campaigns to promote products and services effectively.
3. Healthcare - Developing and promoting foot care solutions, treatments, and preventive measures to address foot pain and related issues.
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