Keds x Monster High Shares the Styles of Favorite Characters
Laura McQuarrie — July 23, 2024 — Fashion
References: footwearnews
Spooky products typically don't pop up on store shelves until after the back-to-school rush, but the Keds x Monster High collection boldly shakes up the footwear aisle with spooky-chic styles. Inspired by stylish characters from Monster High like Draculaura, Frankie Stein and Clawdeen Wolf, the collection shares fashion-forward designs with a dark edge.
In the capsule, three designs capture the hallmark features of each muse's sense of style. The exclusive canvas Mary Jane inspired by Frankie Stein, for example, updates a classic silhouette with hexagonal metal studs, a Monster High skullette heel rivet and Frankie’s signature black-and-blue plaid on the lining. Young fans of the TikTok-viral coquette aesthetic will appreciate The Keds Point with black lace bows, crystal details and zero-silver finished eyelets and aglets.
In the capsule, three designs capture the hallmark features of each muse's sense of style. The exclusive canvas Mary Jane inspired by Frankie Stein, for example, updates a classic silhouette with hexagonal metal studs, a Monster High skullette heel rivet and Frankie’s signature black-and-blue plaid on the lining. Young fans of the TikTok-viral coquette aesthetic will appreciate The Keds Point with black lace bows, crystal details and zero-silver finished eyelets and aglets.
Trend Themes
1. Gothic-inspired Footwear - Footwear designs influenced by gothic and dark aesthetic elements are gaining traction, offering unique and statement-making styles for a younger demographic.
2. Character-based Fashion Collaborations - Fashion lines inspired by popular characters create a cult following, merging fandom cultures with everyday wear and driving consumer enthusiasm.
3. Coquette Aesthetic Footwear - The rise of the coquette aesthetic promotes a demand for intricately designed footwear featuring delicate and elegant details such as lace bows and crystal embellishments.
Industry Implications
1. Youth Fashion - Youth-focused fashion industries are seeing a spike in character-themed apparel, appealing to younger customers' affinity for their favorite media icons.
2. Collaborative Fashion Lines - Collaborations between established fashion brands and pop culture franchises are generating exclusive collections that cater to niche markets and enthusiast communities.
3. Seasonal Footwear - Footwear that challenges seasonally expected designs, such as spooky styles during back-to-school season, offers fresh and unconventional options that defy traditional market timelines.
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