The Timberland New Market Boot Gives a New Outlook on Life
Kamal Musharbash — January 19, 2011 — Fashion
References: timberland & behance.net
The Timberland New Market Boot ad aims to provide a different outlook on urban life. The illustrated campaign takes place on the corner of "New" and "Market," where a featured biker stops to gaze at the greenery surrounding him.
This Timberland New Market Boot ad is a clever campaign which portrays the necessity of going outside and exploring the city, providing its audience with a different perspective on the concept of urban living.
Implications - Businesses that promote or support the sustainability and preservation of planet earth will experience favorable results in society today. Eco-conscious consumers will likely reward those companies that engage in business models dedicated to ensuring the well-being of the environment and its occupants.
This Timberland New Market Boot ad is a clever campaign which portrays the necessity of going outside and exploring the city, providing its audience with a different perspective on the concept of urban living.
Implications - Businesses that promote or support the sustainability and preservation of planet earth will experience favorable results in society today. Eco-conscious consumers will likely reward those companies that engage in business models dedicated to ensuring the well-being of the environment and its occupants.
Trend Themes
1. Eco-friendly Lifestyle - There is a trend towards eco-consciousness and sustainable living, providing opportunities for companies to engage in business models that prioritize environmental sustainability.
2. Urban Exploration - Urban exploration is becoming a trend, and companies can take advantage of this by promoting the exploration of cities and the great outdoors.
3. Creative Ad Campaigns - There is a trend towards creative and unique ad campaigns that provide a new perspective on brand messaging and messaging that relates to daily life.
Industry Implications
1. Fashion - Fashion companies can take advantage of the trend towards eco-friendly and sustainable products by creating clothing lines and shoes made from recycled and environmentally-safe materials.
2. Outdoor Recreation - The trend towards urban exploration provides opportunities for companies specializing in outdoor recreation to create products and experiences that encourage people to explore their cities and nearby outdoor areas.
3. Marketing and Advertising - With the growing trend towards creative and unique advertising campaigns, there is an opportunity for marketing and advertising companies to create campaigns that provide a new perspective on brand messaging and encourage people to explore their surroundings.
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