The Desigual Linea Invierno Campaign Promotes Its Winter Collection
Meghan Young — June 16, 2012 — Fashion
References: ibelieveinadv
Simple and direct, the Desigual Linea Invierno ad campaign promotes its winter collection by tweaking its shoes to resemble ice skates. Sharp blades are attached to the bottom of each of the three shoes showcased. Interestingly enough, the rugged, vintage-like appeal of the footwear designs make each skate look legitimate. One would have to look twice to realize that this is simply a clever and creative way to ring in the winter season and the brand's latest line.
The Desigual Linea Invierno ad campaign was conceived and executed by HWP, an ad agency based in Costa Rica. Art directed and copy written by Daniel Montiel, the Desigual Linea Invierno ad campaign may even inspire a few custom ice skates from crafty individuals
The Desigual Linea Invierno ad campaign was conceived and executed by HWP, an ad agency based in Costa Rica. Art directed and copy written by Daniel Montiel, the Desigual Linea Invierno ad campaign may even inspire a few custom ice skates from crafty individuals
Trend Themes
1. Shoe-converted Skate Ads - Opportunity for brands to create unique and attention-grabbing ad campaigns by incorporating unexpected and innovative elements into their footwear designs.
2. Winter Collection Promotion - Brands can capitalize on the winter season by finding unconventional ways to showcase their seasonal collections, enticing consumers with creative and visually appealing marketing strategies.
3. Custom Ice Skates - Crafty individuals can explore the potential to create personalized ice skates, bridging the gap between fashion and functionality in the winter sports industry.
Industry Implications
1. Advertising - The advertising industry can leverage the concept of shoe-converted skate ads to create captivating campaigns that resonate with consumers and generate brand awareness.
2. Fashion - Fashion brands can integrate innovative elements, like ice skate-inspired designs, into their footwear collections to set themselves apart from competitors and attract fashion-forward consumers.
3. Sports Equipment - Incorporating fashion-forward designs into ice skates can disrupt the sports equipment industry, appealing to a broader consumer base and bringing a new sense of style to winter sports.
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