These Zoo of Sao Paulo Ads Invite Nocturnal Animal Visits
Amelia Roblin — June 22, 2011 — Marketing
References: spicyweb.br & adsoftheworld
Apparently your furry creature slippers are now acceptable in venues other than your home -- these Zoo of Sao Paulo ads suggest that you can take your round-the-clock interest in the animal kingdom out out on the prowl during the park's nocturnal hours of operation.
The SpicyComm advertising agency of Brazil has done a clever job of demonstrating the menagerie's evening schedule. The two prints picture a person wearing pajama bottoms and safari animal moccasins, with grass below his feet, and darkness all around. It's as if a lion or leopard enthusiast has climbed right out of bed and headed straight for the park. Looking at the Zoo of Sao Paulo ads, I still can't help but think that a pair of running shoes would be the ideal footwear when surrounded in stalking predators in the night.
The SpicyComm advertising agency of Brazil has done a clever job of demonstrating the menagerie's evening schedule. The two prints picture a person wearing pajama bottoms and safari animal moccasins, with grass below his feet, and darkness all around. It's as if a lion or leopard enthusiast has climbed right out of bed and headed straight for the park. Looking at the Zoo of Sao Paulo ads, I still can't help but think that a pair of running shoes would be the ideal footwear when surrounded in stalking predators in the night.
Trend Themes
1. Nocturnal Animal Experiences - Opportunity for businesses to create unique experiences for people to interact with nocturnal animals outside of normal zoo hours.
2. Animal-themed Slippers - Potential for retailers to capitalize on the popularity of animal-themed slippers and create partnerships with zoos for promotional campaigns.
3. Late-night Zoo Visits - Zoos could explore the idea of extending their operating hours to cater to people who are interested in nocturnal activities and experiences.
Industry Implications
1. Advertising - Advertising agencies can leverage the concept of nocturnal animal experiences to create innovative campaigns for zoos.
2. Retail - Retailers specializing in animal-themed slippers can collaborate with zoos to create promotional campaigns and capture the interest of animal enthusiasts.
3. Tourism - Zoos and other wildlife parks can tap into the late-night tourism market by offering nocturnal experiences and attracting visitors looking for unique nighttime activities.
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