The PUMA Mostro Returns in a Dramatically Spikey Design
References: wwd & highsnobiety
The PUMA Mostro sneaker is a dramatic silhouette and it gets an even louder update with the new update. The German sportswear imprint showcases a dynamic structure defined by spikey forms on the low-profile shoe. The Mostro's spiked sole unit foundation has become more exaggerated and makes its way up to the upper and removes the strap closure.
The fabric material is replaced with a new build that looks like silver chainmail perforated with small holes. Overall, it has a futuristic visual language. Creative director of PUMA, Heiko Desens told WWD “We will also be using the moment to reveal some Mostro design concepts clearly pointing toward the future to build the sneaker archive of tomorrow.”
Image Credit: PUMA Sportsstyle
The fabric material is replaced with a new build that looks like silver chainmail perforated with small holes. Overall, it has a futuristic visual language. Creative director of PUMA, Heiko Desens told WWD “We will also be using the moment to reveal some Mostro design concepts clearly pointing toward the future to build the sneaker archive of tomorrow.”
Image Credit: PUMA Sportsstyle
Trend Themes
1. Dramatic-spiked Footwear - The PUMA Mostro sneaker showcases a dynamic structure defined by spikey forms, giving rise to dramatic-spiked footwear trend.
2. Futuristic Visual Language - The new design of the PUMA Mostro, featuring a silver chainmail build and futuristic visual language, highlights the emerging trend of futuristic-inspired aesthetics in footwear.
3. Sole Unit Exaggeration - With the exaggerated spiked sole unit that extends to the upper, the PUMA Mostro exemplifies the trend of sole unit exaggeration, creating an eye-catching and disruptive footwear style.
Industry Implications
1. Sports Apparel - The dramatic-spiked footwear trend seen in the new PUMA Mostro design presents an opportunity for sports apparel companies to create bold and innovative sneaker options.
2. Fashion Accessories - The futuristic visual language and unique design elements of the PUMA Mostro provide an opportunity for fashion accessory brands to create statement footwear items with a modern and avant-garde touch.
3. Athletic Footwear - The sole unit exaggeration showcased in the PUMA Mostro design creates a disruptive opportunity for athletic footwear brands to push boundaries and captivate consumers with unconventional and attention-grabbing styles.
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