The Reflex Spray Campaign Helps to Reduce Muscle Pain Instantly
Meghan Young — November 28, 2012 — Lifestyle
References: contrapunto.es & ibelieveinadv
Some people run actual marathons and some people simply feel like they have, the Reflex Spray campaign targets both of those very different groups. Whether muscle pain is brought on by too much exertion or something else entirely, this product will help ease the pain instantly.
The Reflex Spray campaign was conceived and executed by Contrapunto, an ad agency based in Barcelona, Spain. It cleverly depicts the intensity of running a marathon by turning the sole of a running shoe into a map of the route taken. The feet will remember even bump and crack along the way, but the ensuing pain can be made a distant memory with the help of Reflex Spray.
Art directed by Jesus Navas, the Reflex Spray campaign was photographed by Xavier Pastor.
The Reflex Spray campaign was conceived and executed by Contrapunto, an ad agency based in Barcelona, Spain. It cleverly depicts the intensity of running a marathon by turning the sole of a running shoe into a map of the route taken. The feet will remember even bump and crack along the way, but the ensuing pain can be made a distant memory with the help of Reflex Spray.
Art directed by Jesus Navas, the Reflex Spray campaign was photographed by Xavier Pastor.
Trend Themes
1. Muscle Pain Relief - Disruptive innovation opportunity: Develop innovative products or technologies that provide instant muscle pain relief.
2. Creative Advertising Campaigns - Disruptive innovation opportunity: Explore unique and unconventional ways to market and promote products through creative advertising campaigns.
3. Sports Performance Enhancement - Disruptive innovation opportunity: Create products or services that enhance sports performance and recovery, addressing the needs of athletes and active individuals.
Industry Implications
1. Pharmaceutical - Disruptive innovation opportunity: Develop new pharmaceutical products or formulations that offer quicker and more effective relief for muscle pain.
2. Advertising - Disruptive innovation opportunity: Incorporate innovative and interactive elements into advertising campaigns that capture consumer attention and drive brand engagement.
3. Sports and Fitness - Disruptive innovation opportunity: Identify technological advancements or products that can optimize sports performance and aid in recovery for athletes and fitness enthusiasts.
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