Rustic branding is an artistic form of marketing that pays homage to an era where less was definitely seen as more.
The look and feel of a brand using the rustic theme is not as flashy as some aesthetics and showcases a more authentic appeal with a whole lot of grit. Typical cases of rustic branding incorporate wooden crates with text and pictures in a neutral color palette accented by one bold color. On occasion rustic branding can be crafted from recycled materials. The rustic look is usually well received because it gives off the appeal of dedicated production and a vintage allure that is very popular.
Rustic branding is great way to market goods from refreshing cocktails to skin care products and everything in between.
34 Examples of Rustic Branding
From Artisan Brew Branding to Perfume-Like Honey Packaging:
Malika Renee Butss — May 2, 2015 — Marketing
34
Dickensian Food Packaging
The Dirty Apron Delicatessen Branding Looks Fresh From the Victorian Era
33
Artisanal T-Shirt Branding
This Honest To Goodness Clothing Packaging is Rustic and Eco-Friendly
32
Agricultural Alcohol Displays
This Rustic Jameson Retail Display Uses the Brand's Iconic Imagery
31
Old-Worldly Romantic Branding
This Rebranding Design is Simple, Whimsical and Rustic
30
Graphical Rural Packaging
This Cheese Branding Reflects the Product's Freshness and Quality
29
Southern Rustic Bakery Branding
Brown's Court Bakery Uses Heritage Branding to Portray Its Charm
28
Rustic Condiment Packaging
O Melhor do Ribatejo's Branding Celebrates Portuguese Traditions
27
Rustic Patisserie Branding
Lafayette’s Charming Visual Branding Identity Channels Parisian Cafes
26
Artisanal Alcohol Kiosks
This Old Forester Retail Display is Designed to Prevent Theft
25
Artisanal Cold Brew Branding
This Sandow's London Cold Brew Coffee 2-Pack is Earthy and Rustic
24
Retro Cold Brew Bottles
This Cold Brew Packaging Design is Rustic and Down-to-Earth
23
Cascadian Microbrewery Branding
This Craft Beer Packaging Channels the Pacific Northwest Lifestyle
22
Rustic Takeout Packaging
This Takeout Packaging Design Channels the Brand's Traditional Values
21
Functional Produce Packaging
This Apple Packaging Design is Rustic, Chic and Artisanal
20
Earthy Snack Branding
This Healthy Foods Packaging Design is Rustic and Down-to-Earth
19
Eclectic Craft Brew Bottles
This Craft Brewery Packaging Reflects the Brand's Unique Roots
18
Rustic Syrup Packaging
3/4 Oz. Tonic Maison's Syrup Shows Off Its Raw, Natural Side
17
Provincial Pastry Packaging
This Rustic Pie Box Design is Charismatic and Typically Canadian
16
Eco-Friendly Food Packaging
Tina Jeler Creates Herb Labels are Biodegradable and All-Natural
15
Comforting Frozen Packaging
Dona Dinda's Frozen Food Box Designs Blend Tradition and Modernity
14
Artisan Brew Branding
This Left Field Cider Co Bottle Design is Elegantly Rustic
13
Rustic Tea Cocktails
Amber Brew's Product Branding Boasts Vintage and Artisanal Elements
12
Soothing Rustic Tea Branding
The Siid Cha Packaging is Adorned with Warm Watercolor Designs
11
Artisanal Java Branding
This Salvador Coffee Packaging is Rustic and Sustainable
10
Illustrative Sauce Packaging
The Williams-Sonoma Peanut Noodle Sauce Goes for a Different Look
9
Rustic Cookie Casing
The Pearlfisher Jovial Cookie Packaging is Down to Earth
8
Precious Pastel Packaging
This Redesign of Simple Works is Deliciously Soothing
7
Rustic Rum Branding
Original Bacardi Rum Packaging Goes Back to Its Simple Cuban Roots
6
Eco-Friendly Light Packaging
Hyunseo Design Creates a Recyclable Design
5
Luxurious Wooden Lotion Lids
'Rawganical' By Casper Holden Uses Organic Caps on Minimalist Bottles
4
Distressed Ticker Vino Branding
The Black Heart Brewery Packaging is Rustically Romantic
3
Botanical Skin Care Packaging
Myrtle and Moss Products are Swathed in Earthy Elegance
2
Refined Nutty Branding
Nocciolart's Rustic Branding Identity is Simple and Charming
1
Humble Homey Packaging
Lemonies Estate Preserves Packaging Looks Beautifully Homemade
Related Ideas
Wagon-Inspired Compact Rustic Homes
Artisan Tiny Homes Designs the Compact Gypsy
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
Vintage-Inspired Candle Designs
The Maker Offers a Selection of Candles at Sephora
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Minimalist Leather Bags
The Jacket Maker’s Vintage Leather Bag Collection is Timeless
Vintage Collaborative Rugged Footwear
Dr. Martens and thisisneverthat Join on a New Pack
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Bird-Shaped Food Packagings
Yu Guang and Fu Yu Han Design the Big-Billed Bird Food Concept
Sensorial Autumn-Inspired Body Care
Native Debuts its Fall Market Collection
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Artistic Spray Paint Events
Rust-Oleum Will Debut Artist-Friendly Rust-O with an Exciting Event
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Casino-Inspired Tequila Packaging
CasAzar Tequila Tackles the High-End Tequila Market
Affordable Personalized Bourbons
J. Mattingly 1845 Distillery Appeals to Bourbon Enthusiasts
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Alcohol Brand Rebrands
The Edinburgh Gin Redesign is Bold and Visually Appealing
Travel-Inspired Handbag Capsules
These Patricia Nash Designs Bags Feature Vegetable Tans
Abstract Artwork Champagne Branding
Dom Pérignon and Jean-Michel Basquiat Partnered for Packaging
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Collaboration Spirit Brand Boots
Jack Daniel's Cowboy Boots Were Created with Parisa
Everyday Sustainable Bags
Out of the Woods Offers Versatile Bags for Essentials
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Curated Home Decor Platforms
Cribsi Offers Warm and Modern Home Decor
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Refreshed Food Packaging Designs
North Coast Organic Marks a Major Update to Its Century-Old Brand
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Fridge-Decorating Trend Guides
The Takeout Published a Professional Chef's Guide on Fridgescaping
Artful Bandage Collections
The Met x BAND-AID Collaboration Shares Exclusive First-Aid Products
Potent Science-Backed Skincare
Acure Skincare Debuted New Branding and Products for Spring
Desert-Inspired Fashion Collections
Rudsak Unveils Its SS25 Collection with Earthy Minimalism
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
High-Concept Brand Campaigns
The ‘Legitimate You’ Campaign Proves Every Brand Can Look Pro
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Rustic Boutique Restaurants
il Buco Features the Charm of Tuscany with Antique Elements
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Paint-Adorned Rugged Fashion Boots
MM6 Maison Margiela Presents a New 1460 8-Eyelet Boot
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Aesthetic Interior Fridge Trends
Country & Town House Published a Guide to 'Fridgescaping'
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Ultra-Elegant Tequila Branding
Volcan X.A Presents a Meticulously Crafted Tequila Blend
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Bed Rotting-Themed Brand Campaigns
KIND Snacks Celebrates All KINDs of Good in the New Year
Sustainable Hospitality Cosmetics
The L’Occitane en Provence Aromachology Collection is Eco
Approachable Retailer Branding Updates
The Latest Walmart Brand Refresh Reflects its Legacy
Edgy Cruelty-Free Cosmetics
Barry M Beauty's Rebrand Embraces Its Rebellious Roots
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Timeless Gin Campaigns
Tanqueray Debuts the Classic or Nothing Campaign
Authentic Skincare Campaigns
We are Social France Spotlights Avène’s New Anti-Blemish Cream
Naturalistic Furniture Collections
The RJ Living Back To Nature Collection Prioritizes Tranquility
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Artistic Amaro Branding
See the Elephant Amaro Offers an Eye-Catching Aesthetic
Chic Organic Basics
Organic Basics Prioritizes Sustainability and Ethical Sourcing
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Bold-Colored Tequila Campaigns
Lobos 1707 Tequila Debuted its ‘UnDOMESTICATE’ Campaign
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Eye-Catching Low-Calorie Beers
Lowrise Unveils a New Low-Calorie Beer Product to Entice Shoppers
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Rustic Farm-Inspired Pizzas
&pizza The Farmer's Other Daughter Builds on a Classic
Perfume-Inspired Wine Bottles
Chloe Wine Collection's Limited-Edition Packaging Emphasizes Aroma
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Region-Specific Personal Care Products
Compagnie De Provence Boasts Modern Packaging & Formulas
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Custom Packaging Design Platforms
Roastar Debuts Its New Easy-To-Use Design Lab Interface
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Festive Everyday Biscuit Branding
Fox’s Burton’s is Launching Festive Packaging for the Holidays
Art-Inspired Whisky Events
Bulleit Frontier Whiskey Partnered with Ian Woods for a Custom Design
Excellence-Focused Bourbon Campaigns
Maker’s Mark Launches the Perfectly Unreasonable Campaign
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Western Apparel Collaborations
Stetson and Ricky Regal Team Up to Modernize Western Wear
Tattoo-Inspired Tequila Spirits
Marcado 28 is Made with Agave, Yeast & Specially Sourced Water
Adorably Patterned Kitchen Appliances
Marquee Brands Expands Laura Ashley Licensing Deal with VQ
Bespoke Wooden Packaging
Hunter Luxury Elevates Packaging Glenlivet’s Twelve Elements Collection
Modern Can Rebrands
TÖST Beverages is Expanding Its Product Offerings with New Can Format
Tactical EDC Rustic Knives
The Mossy Oak Mini Knife Boasts an All-Metal Design Structure
Multi-Generation Footwear Campaigns
Red Wing Heritage's Will Your Wings Stitches Wills Into Boots
Functional Vintage-Inspired Bag Collections
JanSport Presents the 'Retro Series'
Modernized Soup Packaging Designs
Zoup! Specialty Products Undergoes a Rebranding Initiative
Refreshed Natural Alcoholic Beverages
101 Cider House Marks Its Anniversary with a Rebranding
Tree-Free Sustainable Packaging
Craste Uses Crop Residue to Create Eco-Friendly Packaging
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Fragrant Cleansing Clothing Brush
The AromaCraft Cleanses and Protects Wardrobe Staples
Contemporary Whisky Rebrands
The GlenAllachie Redefines its Core Whisky Range
Accessible Meat Packaging Designs
MeatCrafters Unveils New Sliced Charcuterie and Salami Packaging
Retro Dairy-Free Cheeses
The 80s and 90s Inspired RADD Foods' Refreshed Brand Identity
Mysterious Perfume Project Expansions
AVESTAN is Introducing a New Fragrance with a New Store
Urban-Inspired Bag Campaigns
côte&ciel's Latest Editorial Campaign is Dubbed Rhythms of Transit
Americana Furniture Debut Capsules
ARCHIVISM Garners a New American Wave with a New Capsule
Re-Branded Food Trucks
Mill House Brewing Company Acquires Embers Wood-Fired Oven
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Non-Toxic Personal Care Products
Zebra Offers a Variety of Products with Clean Ingredients
Statewide Premium RTD Retailers
Black Flannel Offers Premium Canned beverages in Vermont
Localized Destination Campaigns
Rosewood Hotels & Resort Debuts 'Discovered at Rosewood'
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Retro Snack Rebrands
Back to Nature Unveils California-Inspired Nostalgic Packaging Design
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Rustic Striking A-Framed Residences
Jack Morgan Designs the Bold A-Frame House in Dallas
Countryside-Inspired Natural Textile Capsules
LILYSILK Unveils its 'Rustic Retreat' Collection
American-Made Sake Brands
Kintsugi Sake Blends Japanese Brewing Traditions with Modern Innovation
Red Brick-Adorned Rustic Pizzerias
Neogenesis+Studi0261 Deisgns the Capiche Pizzeria in India
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Tartan-Patterned Spirit Campaigns
The Glenlivet and Lochcarron Present a New Bespoke Tartan
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
White Wood Wine Labels
The Label Makers Introduces a New Halfpenny Green Wine Label
Cheeky Alcoholic Ranges
Browne Family Vineyards Has Expanded Its Do Epic Sh*t Product Line
Rustic Cultural Architectural Buildings
Abin Design Studio Designed the Gallery House in Bensberia
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Rustic Award-Winning Bourbon Sets
Yellowstone Bourbon Introduced its 2024 Bourbon Giftpack
Cowboy Coffee Kits
Free Rein Coffee Company & Stetson Created a Rustic Coffee Gift Set
Reflection-Encouraging Edible Oil Campaigns
Simply Fresh Marks the New Year with a New Campaign
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Natural Material-Transformed Artworks
Borrowed Earth Collaborative Uses Natural Materials for Art
Rustic Cocktail-Scented Candles
The Ranger Station Old Fashioned Candle is Soy-Based
Brand Identity Generators
The Branding Archetypes Generator Helps You Refine Your Brand
Rustic Contemporary Bunkhouses
SHED Architecture & Design Unveil the Guemes Island Bunkhouse
Geometric Ceramic Collections
Jessica Rust Designs the Limn Collection with a Modern Feel
Rustic Industrial Valet Trays
The Puebco Recycled Steel Valet Tray Has a Rustic Finish
Artisanal Pour Bottles
The Polished Jar Has Introduced a New Line of Artisanal Pour Bottles