Rustic branding is an artistic form of marketing that pays homage to an era where less was definitely seen as more.
The look and feel of a brand using the rustic theme is not as flashy as some aesthetics and showcases a more authentic appeal with a whole lot of grit. Typical cases of rustic branding incorporate wooden crates with text and pictures in a neutral color palette accented by one bold color. On occasion rustic branding can be crafted from recycled materials. The rustic look is usually well received because it gives off the appeal of dedicated production and a vintage allure that is very popular.
Rustic branding is great way to market goods from refreshing cocktails to skin care products and everything in between.
34 Examples of Rustic Branding
From Artisan Brew Branding to Perfume-Like Honey Packaging:
Malika Renee Butss — May 2, 2015 — Marketing
34
Dickensian Food Packaging
The Dirty Apron Delicatessen Branding Looks Fresh From the Victorian Era
33
Artisanal T-Shirt Branding
This Honest To Goodness Clothing Packaging is Rustic and Eco-Friendly
32
Agricultural Alcohol Displays
This Rustic Jameson Retail Display Uses the Brand's Iconic Imagery
31
Old-Worldly Romantic Branding
This Rebranding Design is Simple, Whimsical and Rustic
30
Graphical Rural Packaging
This Cheese Branding Reflects the Product's Freshness and Quality
29
Southern Rustic Bakery Branding
Brown's Court Bakery Uses Heritage Branding to Portray Its Charm
28
Rustic Condiment Packaging
O Melhor do Ribatejo's Branding Celebrates Portuguese Traditions
27
Rustic Patisserie Branding
Lafayette’s Charming Visual Branding Identity Channels Parisian Cafes
26
Artisanal Alcohol Kiosks
This Old Forester Retail Display is Designed to Prevent Theft
25
Artisanal Cold Brew Branding
This Sandow's London Cold Brew Coffee 2-Pack is Earthy and Rustic
24
Retro Cold Brew Bottles
This Cold Brew Packaging Design is Rustic and Down-to-Earth
23
Cascadian Microbrewery Branding
This Craft Beer Packaging Channels the Pacific Northwest Lifestyle
22
Rustic Takeout Packaging
This Takeout Packaging Design Channels the Brand's Traditional Values
21
Functional Produce Packaging
This Apple Packaging Design is Rustic, Chic and Artisanal
20
Earthy Snack Branding
This Healthy Foods Packaging Design is Rustic and Down-to-Earth
19
Eclectic Craft Brew Bottles
This Craft Brewery Packaging Reflects the Brand's Unique Roots
18
Rustic Syrup Packaging
3/4 Oz. Tonic Maison's Syrup Shows Off Its Raw, Natural Side
17
Provincial Pastry Packaging
This Rustic Pie Box Design is Charismatic and Typically Canadian
16
Eco-Friendly Food Packaging
Tina Jeler Creates Herb Labels are Biodegradable and All-Natural
15
Comforting Frozen Packaging
Dona Dinda's Frozen Food Box Designs Blend Tradition and Modernity
14
Artisan Brew Branding
This Left Field Cider Co Bottle Design is Elegantly Rustic
13
Rustic Tea Cocktails
Amber Brew's Product Branding Boasts Vintage and Artisanal Elements
12
Soothing Rustic Tea Branding
The Siid Cha Packaging is Adorned with Warm Watercolor Designs
11
Artisanal Java Branding
This Salvador Coffee Packaging is Rustic and Sustainable
10
Illustrative Sauce Packaging
The Williams-Sonoma Peanut Noodle Sauce Goes for a Different Look
9
Rustic Cookie Casing
The Pearlfisher Jovial Cookie Packaging is Down to Earth
8
Precious Pastel Packaging
This Redesign of Simple Works is Deliciously Soothing
7
Rustic Rum Branding
Original Bacardi Rum Packaging Goes Back to Its Simple Cuban Roots
6
Eco-Friendly Light Packaging
Hyunseo Design Creates a Recyclable Design
5
Luxurious Wooden Lotion Lids
'Rawganical' By Casper Holden Uses Organic Caps on Minimalist Bottles
4
Distressed Ticker Vino Branding
The Black Heart Brewery Packaging is Rustically Romantic
3
Botanical Skin Care Packaging
Myrtle and Moss Products are Swathed in Earthy Elegance
2
Refined Nutty Branding
Nocciolart's Rustic Branding Identity is Simple and Charming
1
Humble Homey Packaging
Lemonies Estate Preserves Packaging Looks Beautifully Homemade
Related Ideas
Luxury Crossbody Bags
Heritage Brand Debuts the Ultra-Stylish Fyra Bag
Collaboration Laidback Boot Designs
The Todd Snyder x Clarks Originals Caravan Boot is Rustic
Brand-Honoring Staple Bold Footwear
Dr. Martens' 14XX Blends New and Retro Brand Themes
Quirky Paper Wine Bottles
Magnotta Wines' Ugly Duck is Packaged in Fully Recyclable Paper
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Steampunk Aesthetic Espresso Makers
The Steampunk Espresso Machine Merges Design Aesthetics
Vintage-Inspired Elevated Accessories
Every Other Thursday Unveils a Range of Accessories
Vintage-Inspired Candle Designs
The Maker Offers a Selection of Candles at Sephora
Naturalistic Taco Stand Campaigns
Coca-Cola Launched a Street Photography Campaign in Norway
Minimalist Fashion Hiking Footwear
The Common Projects Hiking Boots are Handmade in Italy
Conceptual Craft Beer Bottles
Sour Glass Encourages Thoughtful Drinking Experiences
Brand Heritage-Appreciation Campaigns
Timberlands Racy 'ICONIC' Campaign Honours Its Legacy
Sculptural Tequila Bottle Designs
Música Tequila Has Swiftly Garnered Acclaim for Its Quality
Sensorial Autumn-Inspired Body Care
Native Debuts its Fall Market Collection
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Canned Castile Soaps
Utama Spice Packages Its All-Natural Liquid Soap in Stubby Refill Cans
Fridge-Decorating Social Trends
Bed Bath & Beyond Participated in 'Fridgescaping' Trend
Product Review-Centered Campaigns
Kitchenaid's 'Love the Racks' Campaign Was Written by a Customer
Fashion-Branded Coffee Carriers
The Barbour Tartan Reusable Travel Mugs Come in Two Options
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Authenticity-Emphasizing Beer Campaigns
Firestone Walker Brewing Company Launches This is 805 Beer
Cookie Re-Branding Makeovers
BrandMe Gives Lotus Bakeries a New Visual Branding
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Retail Overconsumption Campaigns
Coachtopia's 'The Wasted Parts' Explores Overconsumption Culture
Ready-to-Pour Tinned Spirits
Departed Spirits Disrupts the Category with Flask-Like Packaging
Eco-Friendly Soap Packagings
Little Danube is a Vegan Soap Brand with Redesigned Packaging
Cinematic Fashion Campaigns
Norse Projects Partners with Mikkel Karstad for Its New Campaign
Graphic Garment-Dyed Streetwear
Stüssy and Levi's Join on a New Collection Together
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Sporty Chic Watch Collections
Briston Boasts Timepieces That are Entirely Conceived in Paris
Travel-Inspired Handbag Capsules
These Patricia Nash Designs Bags Feature Vegetable Tans
Therapeutic Nature-Inspired Campaigns
Craghoppers Introduces Its Autumn/winter 2024 Campaign
Collaboration Spirit Brand Boots
Jack Daniel's Cowboy Boots Were Created with Parisa
Abstract Artwork Champagne Branding
Dom Pérignon and Jean-Michel Basquiat Partnered for Packaging
Empowering Clean Beauty Campaigns
Babe Original Celebrates Individuality with 'Originally You'
Curated Home Decor Platforms
Cribsi Offers Warm and Modern Home Decor
Timeless Boot Designs
Brandle Emerges as a Symbol of Pacific Northwest Craftsmanship
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Fridge-Decorating Trend Guides
The Takeout Published a Professional Chef's Guide on Fridgescaping
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Artfully Designed Beer Packs
Collective Arts Launches a Range of Beers Featuring New Artists
Beer-Based Blister Packs
This Blister Packaging for Cosmetic Refills is Made from Beer By-Products
Paint-Adorned Rugged Fashion Boots
MM6 Maison Margiela Presents a New 1460 8-Eyelet Boot
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Aesthetic Interior Fridge Trends
Country & Town House Published a Guide to 'Fridgescaping'
Vacation-Inspired Clothing Lines
Saint Holiday Emphasizes Sustainability & Ethical Manufacturing
Rugged Legacy Beer Campaigns
Coors Banquet Reinvigorates Start Your Legacy Campaign
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Rebellious Coffee Brands
Rare Breed Coffee Experiments with Bold Flavor Combinations
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Vegan Food Branding Updates
Impossible Foods Gets a New Image by the Team at JKR
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Ultra-Elegant Tequila Branding
Volcan X.A Presents a Meticulously Crafted Tequila Blend
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Sustainable Hospitality Cosmetics
The L’Occitane en Provence Aromachology Collection is Eco
Heritage Brand Boot Ads
Blundstone Launches Global Campaign Celebrating Personal Boot Stories
Heritage-Driven Bread Branding
The Gonnella Baking Company Has Modernized its Legacy Profile
Redesigned Insect Repellent Packagings
Murphy's Naturals has Undergone a Brand Refresh
Eco-Conscious Scotch Packaging
This New Laphroaig Packaging Cuts Emissions by 30%
Naturalistic Furniture Collections
The RJ Living Back To Nature Collection Prioritizes Tranquility
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Artisanal High-ABV Cocktails
Art & Rev Canned Craft Cocktails Pack a Punch in Every Serving
Artistic Amaro Branding
See the Elephant Amaro Offers an Eye-Catching Aesthetic
Chic Organic Basics
Organic Basics Prioritizes Sustainability and Ethical Sourcing
Mountain-Inspired Soda Rebrandings
Mountain Dew Gets a New Visual Identity in a Timeless Look
Refreshing Cannabis Brand Identities
RISE Dispensaries Taps Turner Duckworth and Brand Bureau
Beer Brand-Supported Fashion Shows
Fashion Art Toronto Has Partnered with Kronenbourg 1664
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Aluminum-Packaged Hand Soaps
Grove Co. Debuted New Branding and Packaging
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Eye-Catching Low-Calorie Beers
Lowrise Unveils a New Low-Calorie Beer Product to Entice Shoppers
Rustic Farm-Inspired Pizzas
&pizza The Farmer's Other Daughter Builds on a Classic
Retro Cartoon Makeup Collections
Rude Cosmetics x Olive Oyl Rebrands Retro Nostalgia
Legacy Chocolate Brand Packaging
The Cadbury 200th Anniversary is Being Marked with Retro Branding
Vibrant Nostalgic Boxed Wine
Gonzo Vino Bridges the Gap Between Eco-consciousness & Quality Wine
Region-Specific Personal Care Products
Compagnie De Provence Boasts Modern Packaging & Formulas
Retro-Inspired Beer Cans
Premium Lager by Bellwoods Brewery is Vibrant and Nostalgic
Pebble-Like Beauty Packaging
Lumson's Romantica Jar Delights the Senses by Drawing from Nature
Heritage-Inspired Sophisticated Whisky Packaging
The Glendronach Distiller Highlights Its Elegance
Minimal Affordable Sub-Labels
Target Presents its Own No-Frills Brand with Minimal Design
Travel-inspired Brand Campaigns
Michelin Launches the On the Road and Beyond! Campaign
Treasure Box-Inspired Wellness Packaging
NATPAT Recently Unveiled Redesigned Retail Packaging
Nostalgic Lip Balm Collections
Camp Burt Introduces its '84 Summer Merch Collection
Western Apparel Collaborations
Stetson and Ricky Regal Team Up to Modernize Western Wear
Tattoo-Inspired Tequila Spirits
Marcado 28 is Made with Agave, Yeast & Specially Sourced Water
Contemporary Whisky Rebrands
The GlenAllachie Redefines its Core Whisky Range
Tactical EDC Rustic Knives
The Mossy Oak Mini Knife Boasts an All-Metal Design Structure
Multi-Generation Footwear Campaigns
Red Wing Heritage's Will Your Wings Stitches Wills Into Boots
Expressive Beer Packagings
'Buqui Bichi Brewery' Debuted a New Set of Packagings for its 5 Flavors
Timeless Fashion Collections
ORGANICJOHNPATRICK Presents a New Range of Pieces for the Season
Third-Party Artisanal Marketplaces
Michaels Launches the MarkerPlace Alternative Marketplace
Unashamedly Romantic Pop-Ups
Laura Ashley's Workshops Use Deadstock Fabric to Create New Totes
Functional Vintage-Inspired Bag Collections
JanSport Presents the 'Retro Series'
Spent Grain Alcohol Products
These Zenso Alcoholic Beverages Have an Eco-Friendly Profile
Worldly Paint Collections
Dstrezzed x We are WOW Makers Shares Travel-Inspired Hues
Irreverent Ethical Soap Campaigns
Pure Rush Soap's New Ad is a Fresh Take on Sustainable Branding
Honey-Based Artisanal Brands
Bee Inspired® Embraces the Farm to Body® Philosophy
Vibrant Spanish Meat Packaging
Onmi Design Re-Imagined Purlom's Branding
Eco-Friendly Spirit Brands
Anytime's New ROC Spirits are Environmentally Responsible
Tree-Free Sustainable Packaging
Craste Uses Crop Residue to Create Eco-Friendly Packaging
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Refreshing Cherry Beer Labels
Matilda Bay Brewery Debuts New Packaging for Tainted Love Beer
Retro Dairy-Free Cheeses
The 80s and 90s Inspired RADD Foods' Refreshed Brand Identity
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Customizable Charm Collections
Rembrandt Charms Has Introduced a New Personalization Collection
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Statewide Premium RTD Retailers
Black Flannel Offers Premium Canned beverages in Vermont
Localized Destination Campaigns
Rosewood Hotels & Resort Debuts 'Discovered at Rosewood'
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Revitalized Pasta Packaging Designs
MarketPlace Branding Has Revitalized the Ronzoni Pasta Brand
Chef-Supported Dairy Campaigns
Anchor Food Professionals Debuts the Taste of Tradition Campaign
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Countryside-Inspired Natural Textile Capsules
LILYSILK Unveils its 'Rustic Retreat' Collection
Americana Autumn Apparel
Coors Banquet and Brixton Debut a Merchandise Collection
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Italian Artful Brand Refreshes
Iittala Refreshes its Brand as an Opus for the Glassmaking Brand
White Wood Wine Labels
The Label Makers Introduces a New Halfpenny Green Wine Label
Cheeky Alcoholic Ranges
Browne Family Vineyards Has Expanded Its Do Epic Sh*t Product Line
Sophisticated Supermarket Sub-Brands
Asda Unveils its 'Exceptional' Brand for High-End Shoppers
Rustic Award-Winning Bourbon Sets
Yellowstone Bourbon Introduced its 2024 Bourbon Giftpack
Artfully Designed Boxed Wines
Wedge Designs a Box Packaging for Wine Brand Ami Ami
Cowboy Coffee Kits
Free Rein Coffee Company & Stetson Created a Rustic Coffee Gift Set
Affordable Off-Brand Products
Unitas Launches a New Own Brand Label Called Local Living
Nature-Inspired Collections
arcana Boasts a Series of Thoughtful Gifts for the Holidays
Classic Ad Campaign Revivals
Seagram's 7 Crown is Reviving Old Ads for Its New Campaign
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Natural Material-Transformed Artworks
Borrowed Earth Collaborative Uses Natural Materials for Art
Rustic Cocktail-Scented Candles
The Ranger Station Old Fashioned Candle is Soy-Based
Brand Identity Generators
The Branding Archetypes Generator Helps You Refine Your Brand
Rustic Contemporary Bunkhouses
SHED Architecture & Design Unveil the Guemes Island Bunkhouse
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Restored 1900s Cabin Retreats
Bridgeton Studio Designs the Dawn Ranch in Guerneville
Re-Designed Family-Owned Olive Oils
Itxart Olive Oil Tells a Story Through Its Packaging
Artisan-Style Bread Loaves
The Rustik Oven Sliced Sourdough Sandwich Loaves Come in Two Options
Rustic Industrial Valet Trays
The Puebco Recycled Steel Valet Tray Has a Rustic Finish
Bourbon-Inspired Capsule Collections
Wrangler and Buffalo Trace Craft Smooth & Stylish New Capsule