This Sandow's London Cold Brew Coffee 2-Pack is Earthy and Rustic
Rebecca Byers — April 30, 2015 — Lifestyle
References: sandowslondon & thedieline
Sandow's London is a sleekly branded cold brew coffee brand hailing from the UK. The chic cold brew brand boasts a preppy, stately bottle design, with a two-pack that is perfectly packaged to recall images of artisanal, small-batch excellence. This cold brew packaging reflects the brand's inspiration, Eugen Sandow, the "iconic Victorian strong man," while projecting a balance between high-end opulence and small-batch quality.
A defining factor of artisanal packaging designs is the use of Kraft paper to inspire images of farmer's market fresh products purchased directly from the source. In doing so, brands can tap into a larger pattern of opportunity that speaks to a consumer interest in supporting local small businesses and consuming food and beverage products that have been sustainably produced with an emphasis on quality.
A defining factor of artisanal packaging designs is the use of Kraft paper to inspire images of farmer's market fresh products purchased directly from the source. In doing so, brands can tap into a larger pattern of opportunity that speaks to a consumer interest in supporting local small businesses and consuming food and beverage products that have been sustainably produced with an emphasis on quality.
Trend Themes
1. Artisanal Packaging Designs - Artisanal packaging designs using Kraft paper can tap into a consumer interest in supporting local small businesses and consuming sustainably produced food and beverage products.
2. Chic Bottle Design - Sleek and preppy bottle designs can create a sense of high-end opulence while still representing small-batch quality.
3. Consumer Interest in Cold Brew - The rise of cold brew coffee reflects a growing consumer interest in alternative coffee brewing methods and flavors.
Industry Implications
1. Food and Beverage Packaging - Brands in the food and beverage industry can benefit from incorporating artisanal packaging designs and chic bottle designs to attract consumers interested in supporting local businesses and purchasing sustainably produced products.
2. Coffee and Tea Manufacturing - The cold brew industry can take advantage of consumer demand for alternative coffee brewing methods by offering a wide range of cold brew flavors and incorporating unique bottle designs.
3. Local Artisanal Brands - Small businesses specializing in cold brew products can tap into consumer interest in supporting local businesses and offering sustainably produced alternatives to traditional coffee brewing.
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