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Artisan Brew Branding

Clean the Sky - Positive Eco Trends & Breakthroughs

This Left Field Cider Co Bottle Design is Elegantly Rustic

— July 17, 2014 — Marketing
Left Field Cider Co. founded by two sisters who are known for their handcrafted English style cider recipe. The cider is brewed and bottled at their family's ranch in Mamette Lake, BC, a place that inspires their artisan branding.

Designed by Also Known As, this elegant and rustic bottle boasts a simplistic label that is adorned with block type and a miniature deer graphic. In addition to its black typography, Left Field Cider Co. adorns each of it's bottles with gold type that reads "Cidermaker's Select" and features red inked text that tells consumer's the brew's batch number, blend and year.

This artisan cider is as bold in its taste as it is in its branding. "This versatile label can be used with new variations of cider batches from year to year.”
Trend Themes
1. Handcrafted Beverage - Opportunity for brands to create artisanal, handcrafted beverages with unique flavors and branding.
2. Simplistic Labeling - Potential for minimalist label designs that emphasize block type and simple graphics for a rustic and elegant aesthetic.
3. Batch-specific Information - Rise of providing consumers with batch number, blend, and year information for a personalized and exclusive experience.
Industry Implications
1. Craft Beverage Manufacturing - Craft breweries and cider companies can capitalize on the demand for handcrafted beverages with unique branding and flavors.
2. Graphic Design and Packaging - Opportunity for designers and packaging companies to create simplistic, rustic, and elegant label designs for artisanal beverage brands.
3. Consumer Experience and Personalization - Companies can focus on providing consumers with detailed information about their products, such as batch number, blend, and year, to create a personalized and exclusive experience.
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