The Glenlivet and Lochcarron Present a New Bespoke Tartan
References: go.skimresources
The Glenlivet introduces a bespoke tartan theme to celebrate its iconic 200th anniversary. The distillery works together with Lochcarron, which is a tartan manufacturer to form a pattern that truly captures the single malt whisky through carefully selected colors and designs.
The pattern weaves the signature teal hue throughout the pattern and celebrates its Speyside roots. It features a blend of amber tones for a warm touch which also simultaneously reflects the golden hue of the whisky. All of this joins a larger campaign dubbed Taking Back Tartan which imagines the fabric for a modern audience.
Leading the campaign is Scottish actor Thomas Doherty -- he shares his excitement about his heritage and this campaign. "What a gift it is to be Scottish. When I think about my heritage, I feel a deep sense of pride and connection to something much older and deeper than myself. It's been so rewarding to work with The Glenlivet on this project that pays homage to the next generation of Scottish craftsmanship. The tartan print and The Glenlivet single malt scotch whisky are both so iconic to Scotland. It's been such a pleasure putting a modern spin on these Scottish symbols and sharing them with my friends in the US."
Image Credit: The Glenlivet
The pattern weaves the signature teal hue throughout the pattern and celebrates its Speyside roots. It features a blend of amber tones for a warm touch which also simultaneously reflects the golden hue of the whisky. All of this joins a larger campaign dubbed Taking Back Tartan which imagines the fabric for a modern audience.
Leading the campaign is Scottish actor Thomas Doherty -- he shares his excitement about his heritage and this campaign. "What a gift it is to be Scottish. When I think about my heritage, I feel a deep sense of pride and connection to something much older and deeper than myself. It's been so rewarding to work with The Glenlivet on this project that pays homage to the next generation of Scottish craftsmanship. The tartan print and The Glenlivet single malt scotch whisky are both so iconic to Scotland. It's been such a pleasure putting a modern spin on these Scottish symbols and sharing them with my friends in the US."
Image Credit: The Glenlivet
Trend Themes
1. Heritage-inspired Collaborations - Collaborations that integrate cultural heritage with modern design are captivating new consumer bases, appealing to those who seek authenticity and tradition blended with contemporary aesthetics.
2. Experiential Marketing Campaigns - Experience-driven marketing that leverages cultural motifs can enhance brand narratives, engaging audiences through storytelling and emotional connection.
3. Celebrity-fronted Heritage Promotions - Using celebrities with cultural ties to promote heritage-focused products resonates with audiences craving genuine connections between people and products.
Industry Implications
1. Fashion and Textiles - The partnership of whisky branding with tartan textile design opens up avenues for cross-industry creativity, especially in creating bespoke, culturally-influenced fashion pieces.
2. Beverage and Spirits - Integrating cultural elements into beverage branding strategies can elevate product status, inviting consumers to participate in a more immersive brand narrative.
3. Celebrity Endorsement - By aligning celebrity endorsement with traditionally rooted brands, companies can amplify authenticity and heritage-focused storytelling to attract diverse market segments.
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