Lemonies Estate Preserves Packaging Looks Beautifully Homemade
Susan Keefe — December 3, 2011 — Lifestyle
References: christrivizas.gr & lovelypackage
This bold and brightly beautiful packaging was created for Lemonies Estate by designer Chris Trivizas. Lemonies Estate is a an agrotourism unit located in the quaint village of Lamyra on Andros Island, Greece. The lush gardens boast over 50 lemon trees from which these gorgeous high-quality preserves are produced.
The packaging uses the iconic images of the lemon trees to increase brand recognition and to tie Lemonies Estate preserves to their place of origin. Tracing the products back to the earth speaks volumes about the quality of the product as well as the all-natural contents house within the jars. Chris Trivizas exchanges the usual gingham kerchief on the jar in favor of one adorned with the same stylized lemon trees that represent the brand. To give the preserves the feeling of homemade the kerchief is fixed to the lid with a rustic brown cord that also holds the simplistic tag.
Evoking the feeling of farm fresh, Lemonies Estate preserves are deliciously homey and wonderfully comforting.
The packaging uses the iconic images of the lemon trees to increase brand recognition and to tie Lemonies Estate preserves to their place of origin. Tracing the products back to the earth speaks volumes about the quality of the product as well as the all-natural contents house within the jars. Chris Trivizas exchanges the usual gingham kerchief on the jar in favor of one adorned with the same stylized lemon trees that represent the brand. To give the preserves the feeling of homemade the kerchief is fixed to the lid with a rustic brown cord that also holds the simplistic tag.
Evoking the feeling of farm fresh, Lemonies Estate preserves are deliciously homey and wonderfully comforting.
Trend Themes
1. Artisanal Packaging - Opportunity to create packaging that evokes a homemade feel for small-batch products.
2. Locally-sourced Products - Trend towards using locally-sourced ingredients and tying them to the brand's place of origin.
3. Natural Imagery - Using natural imagery to increase brand recognition and communicate the quality of the product.
Industry Implications
1. Food and Beverage - Opportunity to differentiate small-batch products and highlight locally-sourced ingredients through unique packaging designs.
2. Agriculture and Farming - Opportunity to market locally-sourced produce and products using natural imagery to communicate quality and origin.
3. Tourism and Hospitality - Opportunity to highlight agrotourism and locally-sourced products to attract tourists seeking authentic and unique experiences.
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