This Takeout Packaging Design Channels the Brand's Traditional Values
Rebecca Byers — April 22, 2015 — Lifestyle
References: wearemanic & retaildesignblog.net
Lee Wee & Brothers is a restaurant in Singapore that has a strong takeout packaging design that is simple yet instantly recognizable and effective. Created by Manic Design, the range of packaging communicates the restaurant's family-run roots and dedication to traditional recipes.
The brown paper bag-inspired takeout packaging designs feature simple and understated red graphics depicting a young boy hard at work. Manic Design also created packaging for the Lee Wee & Brothers range of snacks and preserves, as well as labels for bottles of water.
In featuring down-to-earth minimalist takeout packaging, Lee Wee & Brothers is able to portray the restaurant as a quality takeout option that families can trust for dinner in a hurry.
The brown paper bag-inspired takeout packaging designs feature simple and understated red graphics depicting a young boy hard at work. Manic Design also created packaging for the Lee Wee & Brothers range of snacks and preserves, as well as labels for bottles of water.
In featuring down-to-earth minimalist takeout packaging, Lee Wee & Brothers is able to portray the restaurant as a quality takeout option that families can trust for dinner in a hurry.
Trend Themes
1. Minimalist Takeout Packaging - Opportunity for restaurants to create simple and understated packaging designs that portray their brand values.
2. Traditional Branding - Potential for incorporating nostalgic or traditional elements into packaging designs to communicate a brand's heritage.
3. Family-run Roots - Opportunity for restaurants to highlight their family-run roots and dedication to traditional recipes through packaging design.
Industry Implications
1. Food and Beverage - Chance for food and beverage companies to differentiate themselves through unique and eye-catching packaging designs.
2. Graphic Design - Opportunity for graphic designers to create packaging designs that effectively communicate a brand's values and story.
3. Hospitality - Potential for restaurants and hospitality businesses to enhance their customer experience through thoughtful and engaging takeout packaging designs.
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