These psychedelic branding techniques are showcasing how bold and abstract designs can help provide products with a long-lasting impression.
While psychedelic features and hypnotic images are often aspects related to the hippie era, these unique branding techniques are incorporating those artistic qualities as a way to create a visually enticing product. Showcasing packaging designs with fierce patterns, whimsical color combinations and abstract shapes, these psychedelic branding techniques are encouraging consumers to take time out to simply observe the intricacy of these well-designed products. A great way to stand out amongst the most simple and ordinary labels, these psychedelic designs will surely have consumers stopping to take a double look.
From kaleidoscopic pop cans to hypnotic wine labels, these striking package designs will definitely make a lasting impression with anyone who sets their gaze on them.
19 Psychedelic Branding Techniques
From Hypnotic Chocolate Branding to Punchy Shampoo Designs:
Tana Makmanee — Dec 22, 2013 — Marketing
19
Graffitied Shoe Designs
The NIKE DXTR Spring/Summer 2012 Look Emulates Street Style
18
Remixed Brewery Branding
The Heineken Future Bottle Remix Challenge Revamps the Iconic Beer
17
Hypnotic Chocolate Branding
Mr. Brigadier Packaging Harkens to the Treat's History
16
Psychedelic Booze Branding
'The Absolut Art of Sharing' Campaign by Absolut Vodka
15
Psychedelic Melting Monsters
Unexpected Artwork from We Kill You
14
Insect Wing-Inspired Branding
BEEloved Honey by Tamara Mihajlovic is Full of Refracted Forms
13
Preferential Packaging Concepts
Eyo Cellphone Branding Appeals to Different Tastes
12
Hypnotic Beverage Branding
Bamboozle Wine Packaging Alludes to the Illusion of Infused Flavors
11
Psychedelic Dairy Branding
GOA Healthy Yogurt Packaging Has a Colorful Nutrient Content
10
Quirky Soft Drink Branding
Hugh Heffernan Creates Kitschy Soda Packaging for Elixir
9
Kaleidoscopic Pop Cans
The Neumeister Glow Cans are Psychedelic Alcohol Holders
8
Bold Eye-Catching Branding
B.Seen Eyecare Packaging Makes the Purpose of the Product Obvious
7
Soviet-Inspired Booze Branding
The ABSOLUT Moscow Bottle Design Shows National Pride
6
Superhero-Inspired Energy Drinks
Mike Karolos' Energy Drink Bottle Design Packs a Punch
5
Psychedelic Vino Branding
The La vinya del vuit Label Celebrates the Work of Eight Artisans
4
Curious Confectionery Packaging
The Taste of Yellow Chocolate Bar is Consumer-Inspired & Vibrant
3
Punchy Shampoo Branding
Hairshop J-Line Packaging Has a Visual Volume to Complement its Contents
2
Psychedelic Booze Branding
Tarantino Beer Packaging Gets Groovy With the Image of an Elephant
1
Kaleidoscopic Batteries
Flashy Volta Rainbow Batteries Make Powering Objects a Colorful Task
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Magic Mushroom Gummies
Area 52's Magic Pluto Mushroom Gummies Boast Wild-Harvested Sources
Eco-Conscious Beauty Packaging
Albéa Group Boasts Three Flagship Packaging Products
Marshmallow-Inspired Beauty Collabs
Jet-Puffed & Taste Beauty Made Eye Gels & Scented Face Masks
Branded Fruity Chew Candies
Hilco Sweets is Expanding its Kool-Aid and Warheads Range
Coffin-Shaped Ice Cream Tubs
The Alchemist by JDO Satisfies Consumers' Desire for the Unexpected
Literature-Inspired Packaging Designs
Bennet's Good to Read Packs are Informative
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Premium Clean-Cut Drink Branding
The Sparkling ICE Branding Refresh Enhances Visibility
Parisian Airport Pop-Ups
Moët Hennessy's Paris Concept Event Featured Travel Exclusives
Psilocybin Mushroom Bioreactors
Hypha Labs' Psilocybin Bioreactor is Efficient & High-Tech
Illustrative 420 Campaigns
Vizie Unveils His Latest Work for Grassroots' 420 Campaign
Purposeful Consumer-Focused Campaigns
IKEA's Sleepfluencers Campaign is a Clever Way to Give Back
Modernized Coffee Product Branding
Nescafé Branding Has Been Overhauled for a Refreshed Profile
Sensorial Bodycare Duos
Baude Makes "Scent-Centric Bodycare" to Spark Inspiration & Pleasure
AI-Generated Soup Can Art
The Campbell’s 'pAIntings' Initiative is Inspired by Artistic Greats
Mental Health Coffee Blends
The Coffee Foundation Supports Mental Health Awareness
Creative Play Pop-Ups
The Sharpie Studio Offered Opportunities for Creativity at SXSW
Condiment Tattoo Bottles
The Heinz Tattoo Bottle Makes It Easier for Fans to Get Inked
Vibrant Snack Packaging Designs
Cooper Street Snacks Has Unveiled a New Packaging Design
Mental Well-Being Beverages
The TRIP x Calm Cucumber Mint Mindful Blend Helps with De-Stressing
Modern Coffee Packaging Designs
Copper Cow Coffee Recently Debuted a New Look for Its Coffees
Organic Gradient Sunscreens
COOLA's Sunscreen Packaging Designs Convey Efficacy & Innovation
Refreshed Colorful Candy Brands
Elmwood Reinvents the New Skittles Branding Update
Shape-Making Cream Packaging
Quadpack's ShapeUp Tube Dispenses Creams in Custom Shapes
Naturally Blue Absinthe Spirits
Absinthia Absinthe Bleue Features a Color-Changing Ingredient
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Prestigious Lifestyle Products
Officine Universelle Buly 1803 Expands Its Lifestyle Offerings
Vibrant Design Collections
Ali Beletic and Her Studio Launch the Neon Primitivism Series
Refreshed Chocolate Bar Logos
Sterling Brands Redesigned its Kit Kat Logo to be Thicker
Marketer-Targeted Cereal Ads
Surreal's Out-of-Home Campaign Speaks to Marketers, Not Consumers
Adaptogenic Mushroom-Powered Beverages
The TRIP Mindful Blend Comes in Four Flavor Options
Modern Coffee Packaging Designs
Happy™ Products Offers a Range of Coffee to Elevate Mornings
Neuroscience-Inspired Pecan Snack Mixes
Wanderlands Embraces Culinary Creativity and Neuroscience
Neurocosmetic Skincare Trios
I.D. Swiss Botanicals' Happy Skin Routine Uses a CBD Beauty Complex
Abstract Artwork Champagne Branding
Dom Pérignon and Jean-Michel Basquiat Partnered for Packaging
Soda Logo Rebranding Campaigns
Pepsi's New Logo Goes Across the Globe with a Bright Light Show
Country-Conjoining Beer Can Designs
Heineken Spotlights One Shared Star Motif on its Cans
Vibrant Functional Energy Drinks
HappyPop Boasts Colorful Packaging & Performance-Driven Formulas
Modern Tissue Brand Makeovers
Turner Duckworth Redesigns the Kleenex Branding Aesthetic
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Color-Inspired Spirit Packagings
Jagermeister is Working with Pantone on its Limited-Edition Set
Scented Fast Food Billboards
McDonald's Set Up a French Fry-Scented Billboard
Graffiti-Painted Beer Packaging
1664 x André Saraiva Debut a New Vibrant Collaboration
Pastel-Hued Energy Drink Packaging
The Rockstar Energy Rebranding Has Enhanced Graphics and More
Wellness Patch Bundles
The FIGS Fleur Marché Wellness Patches 4-Pack Tackles Sleep and Relaxation
Pocket-Sized Skincare Packaging
HCP's Color Capsule Combines the Features of a Tube and Bottle
Re-Imagined Furniture Identities
Herman Miller's 2024 Brand Refresh is Vibrant and Functional
Upcycled Circular Design Products
Cyrc Designs Expansive Products with Sustainable Themes
Refreshed Water Branding Identities
Flow Beverage Corp. Announces Its Evolved Brand Identity
Heritage-Honoring Artful Posters
Herman Miller Adds to the Archival Poster Collection
Theatircally Filmic Champagne Campaigns
Piper-Heidsieck Debuts its 'Twist the Script' Campaign
Hangable Fragrance Tags
Born to Stand Out's Home Fragrances Enhance Interiors with Color & Scent
Visual Beer Brand Identities
Grolsch Has Unveiled a New Visual Brand Identity in Canada
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Nostalgic Game-Inspired Wine Bottles
Finca de la Rica Features Interactive Wine Labels
Color Infusion Paint Campaigns
vitaminwater's Paint Your Rent Brightens Lives & Living Spaces
Multisensory Cocktail Menus
Synaesthesia Inspired the Spectrum Cocktail Menu at Fitz’s
Video Game-Themed Candy Branding
The Hershey Company and Nintendo Announced a New Partnership
All-Red Tomato Rebrands
Pomì Unveils a New Sustainable Design to Attract Consumer Attention
Revamped Museum Brand Identities
The Brooklyn Museum Has Updated Its Branding Aesthetic
Eco-Friendly Dissolving Shampoo Bottles
BBDO Guerrero Designs the Dissolving Bottles of Shampoo
Rebranded Spicy Chip Brands
Frito-Lay Announced it is Reviving Flamin' Hot as its Own Brand
Burgeoning Psychedelic Art Movements
The Chambers Project/PACT Embrace the Psychedelic Movement
Stylish Soda Pop-Ups
Poppi World Enticed Health-Conscious, Fashionable Visitors During NYFW
Genderless Self Care Lines
Prohibition Wellness Offers Premium Wellness Products for Everyone
Unique Long-Lasting Costumes
Love Khaos Creates Eco-Conscious Rave & Festival Wear
Culinary Brand Packaging Redesigns
Mousline Partnered with Marks Design on Vibrant New Packages
Truffle-Infused Skincare Balms
Neon Hippie's Nite Brite Rejuvenates Skin with a 7 Shroom Complex
Luxe Colorful Beauty Collections
The Trait d'Hermès Collection is Comprised of Premium Makeup
Mix-and-Match Sensorial Bodycare
Jukebox's Clean-Label Soaps & Deodorants Share Nostalgic Scents
Psychedelic Skateboard Decks
Beautiful Losers and Kelsey Brookes Unveil 'New Psychedelia'
Psychedelic Canned Wines
WAVES Shares Quality Varietals Without the Seriousness
Beer-Branded Fashion Capsules
805 Beer Has Unveiled Its Latest Spring 2024 Fashion Capsule
Sustainable Ocean Packaging Designs
COAST Cannabis Co. Unveils a New Ocean-Based Packaging Design
Colorful Kitchen Pop-Ups
Primal Kitchen Partners with Pintrest for a Special Initiative
Visually Appealing Food Campaigns
Celestial Seasonings Launches the Taste Our World Campaign
Specialty Cheese Campaigns
Alouette Unveiled its Creative 'Flavor That Sings' Campaign
Sensory Explorative Art Exhibitions
Chromasonic Presents the Making Sense of Color Exhibition
Reformulated Skincare Rebrands
Bath & Body Works Underwent a Large-scale Shift to Cleaner Products
Midwest Kombucha Rebranding Initiatives
Island City Kombucha Elevates Its Branding Aesthetic
Wellness-Focused Psychedelic Retreats
Tangerine Retreat is a New Facility in the Netherlands
Artfully Abstract Tequilas
Casa Obsidiana is Sold in Sculptural, Storytelling Decanters
Interactive Toothpaste Packaging
Bluemarlin Created the Designs for the Colgate Toothpaste Packs
Inspiring Daily Bodycare
method's Unleash Your Inner Shower Celebrates Personal Transformations
Microdose-Supporting Mushroom Capsules
The 'Mindful by Lucy' Capsules Support Your Well-Being
Artistic Libation Campaigns
The Madrí Excepcional 'Paint Your Pint' Competition Challenges Fans
Low-Dose Cannabis Seltzers
Heti Pairs THC and CBD with Indigenous Botanicals
Modern Psilocybin Treatment Facilities
Kaya Holdings Opens the Sacred Mushroom™ in Portland
Phosphorescent Energy Drink Cans
Dynami:t's Cans Glow with Neon and Superbright Effects
Color-Coded Fragrances
Helio's Color Collection Shares Playful Skin Scents with Luxe Notes
Confident Fashion Rebranding Campaigns
Boohoo Launches the People Will Talk... Campaign
Cosmically Inspired Haircare
Super Nova Hair Care Shares Stellar Treatments and Styling Essentials
Motivational AR Packaging
RXBAR's No B.S. Motivator Experience Enhances Packaging with Holograms
Colorful Cannabis Rebranding Projects
Naturae Rebrands Itself Under Its Popular Brand, Jaunty
Targeted Treatment Packaging
Cosmogen Created Pharma Care Packaging for OTC & Pharmacy Brands
Future-Facing Hair Colors
The Aveda Vibe Collection is Arriving Ahead of Festival Season
Eyeshadow-Liner Hybrids
Indu's Blendable LiquidEyes Encourage Experimentation
Edgy High-Impact Fragrances
Crazypills Fragrances Eschew the Top, Heart & Base Notes Structure
Sustainable Supplement Packaging
This New Touchstone Essentials Packaging is Made with Bio-PPE
Anti-Plastic Hynotherapy Sessions
Cano Hypnotherapy Encourages People to #BreakUpWithPlastic
Interactive Juice Packaging
Gulf Union Foods Launched Fun Connected Packaging for its Juices
Personalized Nootropic Supplements
Thesis Helps Users Boost Their Energy, Focus and Motivation
Advanced Printing Techniques
BrandMyDispo Has Introduced Printing Techniques for Custom Mylar Bags
QR Code Turkey Branding
This New Butterball Branding Encourages Consumers to Engage with the Brand
Bizarre Soda Campaigns
Dr Pepper's Try More Weird Disrupts Life's Boredoms with Weirdness
Playful Artist-Designed Skincare
The Isle Adventure by Innisfree Tells the Story of Ingredients
Playful Coffee Packaging
Sunday Coffee Project's Packaging is Inspired by Cereal Boxes
Thermochromic Ink Packaging
Thermochromic Ink Enhances Go-GURT’s New Packaging Experience
Playful Baked Good Branding
Whaoo! Filled Crêpes Have Been Rebranded to Target Parents
Emotive Nail Polishes
Beetles Gel Polish Emotional Spectrum Inspires Empowerment & Wellness
Vibrantly Re-Designed Tea Packaging
Chay Tea Has Undergone a Geometric Packaging Rebrand
Imaginative Cocktail Menus
Dean & Nancy on 22's World of Dreams Menu Evokes Wonder & Exploration
Casual Pizzeria Marketing
UK Pizza Chain PizzaExpress Undergoes Design Update
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Expansive Rebranding Initiatives
MysteryVibe Goes Beyond Sexual Health and into New Markets
Eye-Catching Value Crisp Branding
Discos Snacks are Introducing New Branding for its PMP Products
Farmer-Celebrating Egg Branding
This New NestFresh Branding Puts Farmers in the Spotlight
Revamped Juice Overhauls
Ocean Spray Announces a Brand Overhaul with Modern Influences
Connected Packaging Updates
Appetite Creative Revamps its Connected Packaging with Tetra Pak
Disruptive Hairstyling Campaigns
Bed Head's The Lab of Life Breaks the Fourth Wall
Artsy Painting-Inspired Bottles
Absolut Introduces the Andy Warhol-Inspired 'blue' Bottle
Cost-Conscious Customizable Bottles
The Chameleon by Berry Global Makes Fast, Affordable Packaging
Unique Arousal-Inducing Chocolates
Alice Mushrooms Debuts the 'Happy Ending' Arousal Chocolate
Pink Sushi Boxes
Dept. Sushi Serves Up Sushi in Chic, Vibrant Boxes
Tasty Nutritious Snack Campaigns
ALOHA Launches the Deliciously Satisfying Campaign
Wisdom-Focused Skincare Packaging
Wise Personal Grooming Believes Wisdom Comes with Aging
Bold Limited Edition Palettes
Sephora's Mini Color Shifter Strange Botanicals Eyeshadow is Playful
Stunning One-of-a-Kind Candles
Western Disco and Angel Therapy Introduces a Unique Collection
Nostalgia-Branded Cannabis Products
HIGH 90'S is California's Premier Cannabis Brand
Producer-Focused Coffee Packaging
Onyx Coffee Lab's Retail Coffee Packaging Enhances Connection
Celebrative Skincare Packaging
Oxy Acne Care Brand Boasts Neon Design for its 50th Anniversary
Surreal Artist-Inspired Tech Accessories
CASETiFY Presents a New Salvador Dalí Collection
Contemporary Tea Packaging
Chaiboy's Tea Tells a Story Through Its Design
Quirky Natural Wine Bottles
Thorn & Burrow Wines' Labels are as Unique as the Wine
Brand Identity Generators
The Branding Archetypes Generator Helps You Refine Your Brand
Revamped Honey-Focused Brands
Honibe® Announces a New Brand Revamp for its Product Portfolio
Vibrant Non-Alcoholic Wine Labels
Kally Wines Boast New Labels for Its Non-alcoholic Beverages
Branding Trivia Games
Decode the Identity is a Playful Homage to Iconic Brands