Eyo Cellphone Branding Appeals to Different Tastes
Amelia Roblin — September 4, 2011 — Marketing
References: behance.net & thedieline
Why settle on one single visual identity when it could potentially limit consumer interest in a product? Eyo cellphone branding intelligently abolished the practice of curtailing its image as a marketing technique to appeal to the masses.
It sounds like these variant boxes may all actually contain the same mobile phone, yet the impression of the item from its packaging suggests something different. Four divergent graphic designs acquire attention from those with an eye for abstraction as well as those with a preference for photographic realism.
Essentially, the consumer base of interested purchasers is substantially broadened with Ricardo Colombo's work. No longer does the manufacturer have to make its goods enticing to all types, for Eyo cellphone branding does the job of seeking a diverse group of consumers.
It sounds like these variant boxes may all actually contain the same mobile phone, yet the impression of the item from its packaging suggests something different. Four divergent graphic designs acquire attention from those with an eye for abstraction as well as those with a preference for photographic realism.
Essentially, the consumer base of interested purchasers is substantially broadened with Ricardo Colombo's work. No longer does the manufacturer have to make its goods enticing to all types, for Eyo cellphone branding does the job of seeking a diverse group of consumers.
Trend Themes
1. Diverse Branding - Companies can increase consumer interest and broaden their customer base by creating diverse branding instead of limiting themselves to one visual identity.
2. Abolishing Mass Appeal - Abolishing mass appeal and focusing on unique brand identities can attract niche customers with specific preferences.
3. Graphic Design Variance - Creating multiple graphic design options for packaging can increase the appeal of a product and attract consumers.
Industry Implications
1. Consumer Technology - The consumer technology industry can benefit from utilizing diverse branding to appeal to a broader customer base.
2. Retail - Retail companies can implement graphic design variance in their packaging to increase the appeal of their products.
3. Marketing and Advertising - Marketing and advertising agencies can suggest abolishing mass appeal and emphasizing unique brand identities to attract niche consumers.
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