The generation of tomorrow is an important demographic for brands to consider, and many are supporting this group with new campaigns, products, and launches.
In the era of the "new normal," brands are encouraging youth to wear masks with Wild Republic mask-wearing plush toys, dubbed Mask Buddies, that help kits practice safety by wearing a mask. Brands are also supporting back-to-school season including Bluemap Design x ClearSpace's new safety barriers that are designed to protect pupils. They can easily be added onto existing desks and feature a see-through design with a nametag at the front.
With Halloween around the corner, Amazon's DIY "Boxtumes" that help to reuse delivery boxes in fun, playful ways. The eco-friendly initiative includes two adorable costume concepts, a DIY Fire Truck Boxtume and a matching Fire Hydrant Boxtume.
Top 55 Youth Trends in October
55
Gen Z Streetwear Collaborations
H&M, Kangol and Mabel are Celebrating Self-Made Stars
54
At-Home Play Gyms
Brainrich Play Gyms Support Physical Activity & Cognitive Development at Home
53
Self-Unboxing Puppy Toys
Present Pets Puppies are Soft, Interactive & Unwrap Themselves
52
Dynamic Classroom Seating
Studio Lancelot's Active Classroom Collection Supports Movement
51
Classroom Safety Partitions
The Bluemap Design x ClearSpace Safety Barriers Protect Pupils
50
Elevated College-Inspired Apparel
The UCLA x Princess Polly Collection is Perfect for Fall
49
At-Home Student Chairs
The Sidiz Ringo Kids Desk Chair Support Student Learning at Home
48
Gen Z-Targeted Luxury Eyewear
The MBB x Vogue Eyewear Collection Features Bold Silhouettes
47
Avant-Garde Affordable Apparel
Walmart's Free Assembly Range Offers Modern Styles for Men & Women
46
Gen Z Influencer Beverages
Dunkin' Named 'The Charli' After TikTok Star Charli D'Amelio
45
Candy-Paired Recorder Toys
The Smarties Music Creator Helps with Learning and Treating
44
Shopping Cart Play Trays
The 'Buggie Huggie' Keeps Little Ones Safe While Shopping
43
Immune Support Lollipops
The Immuniteez Pops Share the Benefits of Vitamins & Elderberry
42
Phone-Matching Press-On Nails
PopSockets Nails Perfectly Coordinate with PopGrips
41
Mask-Wearing Plush Toys
Wild Republic Mask Buddies Help Kids Practice Wearing a Mak
40
Healthy Student Meal Deliveries
Mealpro Delivers Health-Conscious Meal Plans to One's Door
39
Gen Z Social Platform Expansions
IRL App is Expanding Its Social Calendar to Colleges
38
Critical Thinking Card Games
Flex Factory's Reflex Card Game is Designed by Influencer @flex.mami
37
Gen Z Collectible Campaigns
ZURU & Fanbytes are Creating a Mini Bytehouse on TikTok
36
Screen-Free Audio Systems
Tonies is a Screen-Free System for Kids Ages Three and Up
35
Premium Alcoholic Jello Shots
Boozy Bites Offers an Elevated Yet Fun Drinking Experience
34
Rock Music-Inspired Kid's Apparel
The Rolling Stone’s Carnaby Kids Collection is All Under $50
33
Activism-Inspired Puzzles
The Movement Puzzle from Wander Puzzle Co. Celebrates Solidarity
32
Family Lunch Programs
CPK's Back-to-School Lunch Program Supports Busy Parents
31
Dynamic Disney-Themed Socks
Disney and Happy Socks Launched a Mickey Mouse Collection
30
Uplifting Sustainable Tees
Christy Dawn Just Unveiled an Adorable Line of Graphic Tees
29
Vibrant Toy-Inspired Socks
Happy Socks and Mr. Potato Head Debut a Colorful New Collection
28
Anti-Bullying Crafting Kits
This Special Edition Quick Knit Loom Kit Promotes Friendship
27
Prom-Inspired Fashion Dolls
Hairdorables' Hairmazing Prom Perfect Dolls Share Multi-Colored Looks
26
Discount Grocery Store Albums
NO FRILLS Launched the Edgy 'Haulin' State of Mind' Album
25
Homemade Meal Delivery Startups
From Home With Love Lets Parents Send Homemade Meals to Their Kids
24
Gen Z-Targeted Micro-Pore Mists
Dermalogica is Launching Its Clear Start Micro-Pore Mist
23
PB&J Stick Snacks
Trader Joe’s PB&J Snack Duo Shares a New Way to Enjoy a Classic Pairing
22
River-Celebrating Children's Books
Sales from 'The Mighty River' Support Waterway Conservation
21
Music-Inspired Fashion Dolls
The L.O.L. Surprise! Remix Packaging Plays Music
20
Upcycled Box Costumes
Amazon's DIY "Boxtumes" Help to Reuse Delivery Boxes
19
80s-Inspired Gamer Dolls
American Girl Courtney Moore Revives the Spirit of the 1980s
18
Online Card Game Entertainment
CardBoard Live Brings Player Interaction to the Digital Space
17
Subscription STEAM Education Kits
Nextmaker Offers Monthly Coding, Hardware Building, and More
16
Bendable Paper Juice Box Straws
Kiju's Recyclable Juice Boxes Come with Bendable Paper Straws
15
Kid-Friendly Seafood Snacks
SeaPak Shrimp Sea Pals Help Kids to Eat Servings of Seafood
14
Childhood Memory Apps
The 'Juno' Digital Memory Book Helps Keep Track of Beautiful Moments
13
Spooky Single-Serve Marshmallows
Stuffed Puffs Makes Chocolate-Filled Marshmallows for Halloween
12
Living Room Racing Games
Mario Kart Live: Home Circuit Turns Rooms into Racetracks with AR
11
Kid-Friendly Circular Clothes
Borobabi's Model Helps Parents Save Money and Reduce Waste
10
NFC-Enabled Memory Games
Klang2's Music Memory Game Pairs Wooden Pieces with a Smartphone for Play
9
Candy Cane-Flavored Mints
Mentos Debuts a New Candy Cane Variant Ahead of Christmas
8
Fantastical Gummy Candies
Bazooka Candy Unveiled the New 'Totally Awesome' Confectionary Brand
7
Multi-Sensory Sand Toys
The So Sand DIY Sand Studio Promises "100% ASMR"
6
Spooky Baking Mixes
Pillsbury Baking's Funfetti Slime Frosting, Cake and Brownie Mixes are Festive
5
Digitizing Boardgame Devices
Vorpal Board Lets You Play Traditional Boardgames Online with Friends
4
School Reopening Safety Measures
Toronto's Havergal College Employs Strict COVID-19 Measures
3
Mini Nut-Free Granola Bars
Don’t Go Nuts' Chewy Snacks are Compact and School-Safe
2
School Cost-Supporting Grants
The GroceryAid School Essentials Grant Reduces Financial Burdens
1
Kid-Friendly App Store Updates
Google Play Now Includes a 'Kids' Tab and 'Teacher Approved' Badges
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Multi-Generational Anime Plushes
The Newest Build-A-Bear Sanrio Characters Captivate All Ages
Fashion-Branded Doll Designs
The Off-White x Mattel Monster High 'Memorabilia' Capsule is Spooky
AI-Powered Toy Attachments
The App-Paired ToyPal One Brings Soft Toys to Life for Screen-Free Fun
Nostalgic Cartoon-Inspired Beauty Products
Lush Debuts the Teenage Mutant Ninja Turtles Collection
Spooky Infant Essentials
Hello Bello and Beetlejuice Collaborate on Limited-Edition Diaper Designs
Pump-Up Plush Toys
Little Biggies' Patented Pump Packaging Provides a Unique Unboxing Experience
Halloween-Ready Animatronic Line-Ups
HalloweenCostumes.com Debuted Its 2024 Halloween Animatronics
Back-To-School Disney-Inspired Fashion Lines
The Forever 21 x Disney Capsule is Highly Anticipated
Playful Cosmic Displays
The LEGO Group's Unidentified Playing Objects Speak to Curious Gen Alpha
Playful Plush Skin Products
Tonymoly Collaborates with Squishmallows to Delight Gen Z Consumers
Emotive Youth Skincare
The Bubble Skincare x Disney Collab Integrates Inside Out 2 Characters
Interactive Pixel Plushies
Eolo Toys' Pixel Hugs are Cuddly Plushes Enhanced with Tech Features
Gen Alpha-Focused Eyewear Collabs
Zenni Partnered with FreshCut to Market to Roblox Users
Problem-Solving Youth Skincare
Epic Skincare Shares Purposeful Products for Gen Alpha & Gen Z
Gen Z IRL Campaigns
Hinge's Phonebook Encourages Gen Z to Connect IRL for Global Day of Unplugging
Doll-Inspired Movie Launches
Mattel Plans to Release More Movies Following 'Barbie's' Success
Nostalgic 80s-Inspired Expressive Footwear
Clarks and Netflix Launch a Stranger Things Collection
Imaginative Soft Toys
Blabla's Little Monster Soft Toys Promote Listening, Curiosity and Dreams
Emotionally Rewarding Multiplayer Games
Toca Boca Days Helps Tweens Find a Sense of Belonging
Gen Alpha Barbie Launches
Barbie Announces New Doll Lineup Targeted Towards Older Fans
Witty Toy-Brand Horror Posters
LEGO Presents a Range of Playful Horror Posters for the Season
Cuddly Plush Collectibles
Build-A-Bear Workshop's SKOOSHERZ are Made for Hugging
Mental-Health Awareness QSR Packaging
McDonald's Alters Its Happy Meal Boxes for Mental Health
Gen Z AI Campaigns
Lenovo Launches a New Campaign Called 'Meet Your Digital Self'
Youth Beauty Boutiques
Hamleys Boutique: Be You is an Inspiring Space for Kids Ages Four to 14
Age-Appropriate Skincare Campaigns
Dove's #TheFaceof10 Addresses Unsafe Gen Alpha Skincare
Virtual Holiday Shopping Experiences
Amazon Introduces a New Holiday Shop with 3D Technology
Playful Entrepreneurial Metaverses
e.l.f. UP! on Roblox Helps Gen Z & Gen Alpha Build Skills
Gen Z-Centric Campaigns
Urban Outfitters' Shift Happens Campaign Has Three Phases
Next-Gen Hatching Toys
Spin Master is Reinventing Hatchimals with a Reimagined Egg
Gen Alpha Marketing Campaigns
Claire's is Targeting TikTok Growth for its Latest Ads Spending
GenAI Virtual Shoppers
Cindy by Imaginuity Boots Online and In-Store Foot Traffic
Kids' Interactive Sensory Toys
Storypods Debuts Interactive and Multisensory Toys
Spooky AR Yogurt Packaging
Chobani Unveiled Interactive Special Edition Halloween Packaging
Gen Z-Influenced Marketing Campaigns
Kraft Heinz is Studying Gen Z's Preferences with New Launches
Do-Good Metaverse Campaigns
Comic Relief US and Nickelodeon Empower Kids in Roblox and Beyond
Gen Z Crafting Events
Red Heart Hosted an Exclusive "Crafternoon" in NYC
Streetwear Experimental Kids Capsules
The Ksubi 'Kids' Collection Arrives Ahead of the Holidays
Recyclable Apple Packaging Initiatives
Superfresh Growers Introduces a New Sustainable Packaging
Mutating YouTuber Toys
Moose Toys Collaborated with MrBeast on MrBeast Lab Figures
Crowdfunded Circular Childrens Toys
Tiny Earth Toys is Launching a Kickstarter for 'Tiny Spaces'
Streaming Service Gift Boxes
The Netflix Gift Box Shares Collectibles from Favorite Franchises
Runway-Inspired Fashion Dolls
New York Fashion Week Designs Inspire the L.U.V. Fashion Doll Styles
Phygital Gen Z Fashion
Walmart is Relaunching the No Boundaries Brand on Roblox
Horror-Inspired Holiday Capsules
HUGO x Tim Burton Debut The Nightmare Before Christmas Merch
Creativity Time Capsules
Crayola's Campaign for Creativity Reunites Adults with Childhood Art
Targeted Gen Alpha Skincare
Hi!papa Makes Personal Care for Kids Ages Three to 12 in China
Social Media-Free Flip Phones
The HMD Barbie Phone Fuses Nostalgic Style with Digital Wellness
Halloween QSR Drinkware
Starbucks Brews Up Halloween Excitement with New Themed Drinkware
Digital Pet-Inspired Streetwear
The BAPE x Tamagotchi Collab Delivers Nostalgia with Style
90s Toy-Themed Fashion
The Cakeworthy x Furby Collection Pays Tribute to a 90s Sensation
Gen Z Sustainability Campaigns
PUMA Recruits Gen Z Leaders to Showcase How They Live Sustainably
Tech Rebellion Campaigns
Lush is Continuing Its Big Tech Rebellion for Black Friday
Self-Esteem Promoting Plushies
Bigfoot Kin Teaches Children How to Love Themselves
Sustainability-Oriented Kids Toys
Learning Resources Unveils a New Sustainable Toy Capsule
Educational Plush Toys
Slumberkins' 'Dragon Egg Hatchlings' Toys Inspire Emotional Development
Active-Minded Refreshing Streetwear
YoungLA Drops the First Instalment of its October Collection
Creativity-Driving Kids Apparel
Zara Announces a Collaboration with New York Label Sea
Limited Edition Diaper Prints
The Honest Company Blends Style and Practicality
Phygital Fairy Toys
The HOLOBRITE Pixie Lantern Mixes Physical and Digital Play
Anthropomorphized Bath Products
Uoga Uoga Kids' Packaging Can Be Customized with Stickers
Children-Catered Luxe Festive Collections
The New Louis Vuitton Holiday Capsule is Made for Kids
Lengthy Halloween-Inspired Events
Michaels Has Launched Its 100 Days to Halloween Campaign
Athletic Health-Focused Gadget Lines
Therabody Debuts Offerings Ahead of the 2024 Holiday Season
Giftable Customized Figurines
Pop! Yourself Lets Anyone Create Customized Vinyl Collectibles
Book-Themed Collectibles
Booksy's Tiny Books & Figures Inspire a Love of Reading in Kids
Creator-Endorsed Fruit Snacks
BloxSnacks is Using YouTuber Partnerships to Appeal to Gen Alpha
Brand-Led Global Studies
The LEGO Group Conducted a Study That May Inform Market Decisions
Two-Way Kids Messaging Wearables
The BoT Talk Communicator Keeps Kids Connected to Parents
Gen Z Breakfast Campaigns
'Start the Day the Totino’s Way' Targets Teens Who Skip Morning Meals
Retro-Inspired T-Shirt Capsules
YoungLA Embodies the 70s with Vintage Colored Tees
Fashionable Zombie Dolls
Zombaes Critter Chaos Dolls Have Spooky Mix-and-Match Features
Plush Apparel Collabs
The Squishmallows x H&M Collection Shares Personality-Packed Styles
Traceable Fashion Collections
Nobody's Child Unveils its New Digital Product Passport Program
Dream-Centric Toy Guides
The LEGO Group Calls Attention to Its Dream Crafting Concept
Digital Avatar LED Masks
The Qudi Mask 2 Replaces the Human Face with a Pixelated Avatar
Digital Avatar Cosmetics
e.l.f. Cosmetics & Snapchat Debuted the First Bitmoji Beauty Drop
Colorful Kid's Toy Lines
Battat and Walmart Introduce a Line of Preschool and Pretend Play Toys
Collaboration Toy Toothbrushes
The Ordo Sonic Lite Toothbrush Comes in a New Squishmallows Edition
Festive Memory-Making Toys
Slumberkins' Yeti to Shine Helps Kids Embrace New Holiday Traditions
Cartoon-Inspired Lifestyle Collections
BoxLunch Launches an Avatar-Inspired Lifestyle Capsule
Gamified Kindness Challenges
e.l.f. x Beekman 1802 on Roblox Kicked Off on World Kindness Day
Emotional Well-Being Dolls
Kid Kreations' Heartfuls Support Self-Belief and Resilience in Children
90s Toy Holiday Trees
Furbtrees are Introducing the Next Generation of Furby Across the UK
Toy-Specific Storage Systems
Step2 Debuts a Toy Storage Box for Developing Organizational Skills
Youth-Focused Social Campaigns
Claire’s Introduces a New Gen Z-Alpha Platform Called 'The Collab'
Play-Inspired Global Holiday Campaigns
Toys"R"Us Has Introduced a New Global Holiday, Play Day
Gamified Custom Kidswear
Supermix Studio Empowers Kids to Create Their Own Apparel & Accessories
Skin Barrier Support Campaigns
BYOMA Declared May Skin Barrier Awareness Month
Gamified Children's Care Products
DEEEZ Developed Interactive Games for the BabyFirst Brand
Life-Size In-Store Countdowns
Toys R Us Asia and Craig & Karl Created an Advent Calendar for All
Doll-Inspired Kids Collections
The PatPat x Barbie Collection Features About 60 Unique Styles
Cartoon-Adorned Parenting Bags
JuJuBe Partners with tokidoki on a Playful Bag Capsule
Visionary Youth Platforms
The Collab by Claire's Celebrates and Activates Gen Zalpha Creators
Buildable Collectible Capsules
Zuru Max Premium Capsules Appeals to Teens, Kidults and Collectors
Kid-Friendly Customizable Bags
Pop ‘n’ Swop Bags Can Be Decorated with Badges, Handles & More
Miniature Collectible Campaigns
The World’s Smallest Lines are the Focus of Influencer Marketing
Chinese Youth Search Reports
Xiaohongshu Has Released Report on Search Habits Among Youth in China
Sensory Plush Accessories
Moosh-Moosh Offers Hooded Blankets and Starlight Buddies Plush Toys
Career Aspiration Doll Collections
Barbie introduces the New Dream Besties Lineup
Inspiring Entreprenurial Dolls
The American Girl 2025 Girl of the Year Speaks to Gen Alpha
Adorable Inflatable Halloween Characters
Gemmy Industries Debuts a New BT21-Themed Inflatable
Makeup-Focused Toy Dolls
MGA Entertainment Introduces the DIY-Informed Yummiland Doll Collection
Retro Cartoon Back-to-school Capsules
Boy Meets Girl x Strawberry Shortcake Present Unisex Styles
Halloween-Themed QSR Meal Containers
McDonald's Boo Buckets are Back in Several New Styles
Sticker Fashion Dolls
Decora Girlz Merge Creative Style Expression and Sticker Play
Safe Sleep-Enhancing Baby Bodysuits
Huggies Advocates for Safe Sleep Practices for Infants
Back-To-School Sporty Campaigns
JD's Start Fresh Campaign Celebrates Today's Youth Culture
Children's Wearable Blankets
Super Blanky Encourages Adventure and Positivity
Shared Fashion Pop-Ups
eBay UK is Inviting Love Island Fans to Shop the Nation’s Shared Wardrobe
Interactive Character Smartwatches
NickWatch Helps Kids Learn and Play with Nickelodeon Favorites
Youth Art Campaigns
Sun Bum Taps Into the Gen Alpha Market with an Innovative Art Contest
Personalized Bed Time Reading
BlissFable Lets Kids Be the Protagonists of Their Own Stories
Modern Baby Apparel Lines
Gerber Childrenswear Launches Modern Moments™ by Gerber® Lifestyle Brand
Animated Turtle Clothing Collections
Shein's Teenage Mutant Ninja Turtles is Kid-Friendly
Comprehensive Summer Lifestyle Capsules
Jakks Pacific is Unveiling a New Lifestyle Collection
Personalized Child Education Apps
Sandbox Group Launches the PlayKids+ Application for Ages 2-12
Playful Puppet Baby Toys
Kids Preferred Taps Sesame Street for a Snuggly Baby Accessory Capsule
Frighteningly Festive Candy Products
These New Bazooka Candy Brands Halloween Products are Tasty
Revamped Cotton Swab Branding
Q-tips Packaging Has Been Updated for the Brand's 100th Anniversary
Sustainable Kids Cartoon Capsules
Primark & Disney Unveil a Collection Inspired by The Lion King
Fall-Ready Footwear Collections
BEARPAW's Fall 2024 Collection Builds on Its Cozy Offerings
Festive Eco-Friendly Apparel
EarthyTweens Offers Up a New Clothing Capsule for the Holidays
Seasonal Halloween Lifestyle Products
Bath & Body Works is Debuting its Halloween Collection Early
Halloween Carbonated Drink Packaging
Tango and 7UP's Two-Litre Packs Get a Spooky Redesign
Halloween-Inspired Retail Capsules
Target Debuts a New Private-Label Halloween Capsule for October
Collectible Baby Smartphone Capsules
Sonny Angel and CASETiFY Launch a Phone Case Collaboration
Kid-Friendly Cartoon Bedding
Brooklinen Teams Up with Sesame Street on a New Kids Collection
Creepy Autumnal Snack Packaging
Walkers Halloween Packs Transform Classic Snacks
Tycoon-Style Beauty Games
e.l.f. Cosmetics Launches a Digital Tycoon World on Roblox
Parental Gift Generators
The Parent Present Gift Generator Supports Gen Z & Millennial Shoppers
Mobile Device Addiction Campaigns
The Women's Brain Health Initiative Highlights a Growing Concern
Parental Guidance Shopping Apps
The 'Auggie' App Connects Experienced Parents to New Ones
Eco-Friendly Kids Lunchware
Duck Duck Books and Duck Duck Eco Goods Unveil a Lunchware Collection
Mobile Dorm-Designing Features
Pottery Barn Teen Unveils a New Dorm Shop and Expanded Features
Monster-Detailed Custom Meal Boxes
McDonald's Brings Back the Boo Buckets for Halloween
Superhero-Themed Retail Toys
McFarlane Toys Launches Three New Target Exclusive Figures
Revamped Gen Z Fashion
Walmart Refreshes its Gen Z-Focused 'No Boundaries' Collection
Trucker Gear Collections
The American Association of Owner Operators Debuts a New Line
Personalized Bedtime Story Generators
Bumble Stories Creates Bedtime Stories Featuring Your Child